Website Audit for Coral Sea Plumbing

🚦 Executive Summary

Your website has one massive advantage that most tradies miss: authentic imagery. However, the site feels technically dated and suffers from layout issues that will cause customers to "bounce" (leave) before calling. You look trustworthy, but the user journey is broken by confusing buttons and large empty spaces.

✅ What You're Doing Well

The "Hero" Image is Perfect: Using a high-quality photo of your actual team, in uniform, with branded vehicles is the single best trust signal you can have. It passes the "3-second test" immediately—visitors know exactly who you are and that you are a legitimate, established local business.

Strong Local SEO Signals: You aren't just saying "Plumber." You are hitting specific keywords: "Cairns," "Northern Beaches," "Gordonvale," and "Gas Fitting." This helps Google rank you locally.

Clear Contact Info: The phone number is prominent in the top yellow bar and the footer. It’s easy to find for someone in a hurry.

⚠️ High-Priority Fixes (The "Money Leaks")

The "Next Business Day Call Out" Button: This element in the header is confusing. Is it a button? Is it a warning that you don't do emergency work? The yellow text on a yellow/gold background is unreadable.

* *Fix:* Change this to a high-contrast button (e.g., Red or Green) that says "Get a Quote" or "Book Now." If you offer emergency service, state that clearly. "Next Business Day" kills urgency.

The "White Space of Death": There is a massive, empty white gap between your introduction text and your footer. On a mobile device, a user will have to scroll endlessly through nothingness. They will assume the site is broken and leave.

* *Fix:* This is likely a coding error or a broken plugin. Have your developer remove this whitespace immediately.

Missing Social Proof: You have a great team photo, but no immediate proof of your work quality.

* *Fix:* You need a Google Reviews widget or a star rating visible immediately under the main headline. "5-Star Rated in Cairns" carries a lot of weight.

Missing Legal/License Info: As a QLD trade business, your QBCC license number should ideally be visible in the footer to establish total legitimacy.

💡 Growth Opportunities

Modernize the Call-to-Action (CTA): Instead of just a phone number, add a visible contact form or a "Request a Call Back" form above the fold (the top part of the screen). Many customers prefer to type than talk, especially during work hours.

Fill the Footer Gaps: The "Head Office" column in the footer is empty. It looks unfinished. either add the address there or remove the column to balance the design.

Mobile Sticky Button: Ensure that when viewed on mobile, a "Call Now" button sticks to the bottom of the screen so the user doesn't have to scroll back up to find the number.

📱 Mobile & Trust Score

Mobile-Friendly: Needs Improvement. While the text is readable, the massive white space in the middle of the page will ruin the experience for thumb-scrollers.

Trust Factor: High (Visuals) / Medium (Validation). The team photo creates high trust, but the lack of visible reviews and license numbers lowers the score slightly.

*** Bottom Line: You have the hard part done (a great looking team and brand). Fix the layout errors and the confusing header button, and this site will convert significantly more leads.