G'day George. We've done a full audit of your current digital setup across your website, online presence, and lead capture systems. This report shows you exactly where you stand, what you're missing out on, and how we can fix it — all within your existing $400/month budget.
The bottom line: You have a solid business with a unique competitive advantage (underground bunkers — nobody else in FNQ does this). But your digital presence is letting you down. You're invisible to 80% of potential customers searching for concreters in Cairns, and the ones who do find you have no easy way to enquire outside of calling you directly.
Your current provider (LocalSearch) is charging you $400/month for a template website with limited features and long contract lock-ins. For the same $400/month, we'll give you everything they provide plus a complete business automation system that captures leads 24/7, even while you're on the tools.
We scored bunkerfnq.com.au across 5 key areas that determine whether your website makes you money or just costs you money.
Here's what your current LocalSearch package includes:
| Feature | Status | Notes |
|---|---|---|
| Website (multi-page) | Present | Homepage + 4 location pages + 1 service page |
| SSL Certificate (HTTPS) | Present | Basic security |
| Phone number on site | Present | 0424 459 772 |
| Email on site | Present | bunker.fnq@mailbox.org |
| Location-based pages | Present | Cairns, Port Douglas, Redlynch |
| Clean URL structure | Present | /locations/concreters-cairns |
| Missing Feature | Impact | Priority |
|---|---|---|
| Google Business Profile | CRITICAL | You're invisible on Google Maps. 46% of all Google searches are local. |
| Google Reviews | CRITICAL | Zero reviews found. 95% of consumers check reviews before hiring a tradie. |
| Live Chat / Chatbot | HIGH | No way to capture leads when you can't answer the phone. |
| Missed Call Text-Back | HIGH | 80% of callers who reach voicemail will NOT call back. They call your competitor. |
| Quote Request Form | MEDIUM | No easy way for people to request quotes outside business hours. |
| Portfolio / Gallery | MEDIUM | No visual proof of your work quality. |
| Customer Testimonials | MEDIUM | No social proof on the website. |
| About Page / Team | MEDIUM | People want to know who they're hiring. |
| FAQ Section | MEDIUM | Common questions unanswered = lost confidence. |
| Blog / Content | LONG TERM | Missing long-tail keyword rankings for Cairns concreting searches. |
| Schema Markup | LONG TERM | Google can't understand your site structure properly. |
| Click-to-Call (Mobile) | MEDIUM | 90% of searches happen on mobile. One-tap calling is essential. |
George, this is the single biggest issue we found. You have no Google Business Profile. Here's what that means:
When someone in Cairns googles "concreter near me", the first thing they see is the Google Maps 3-Pack. If you're not there, you don't exist to them. Your competitors who ARE on Google Maps are taking every one of those jobs.
Setting up Google Business Profile is free. We'll do it for you as part of your onboarding — fully optimised with all your services, service areas, photos, and business hours.
Here's the maths on what missed calls and zero online presence are costing your business:
You're a concreter. When you're pouring a slab or finishing a driveway, you can't answer the phone. But 80% of callers who hit voicemail will NOT leave a message — they hang up and call the next bloke on Google. If you're missing just 5 calls a week, and even 30% were real jobs...
| Metric | Conservative Estimate |
|---|---|
| Missed calls per week (while on tools) | 5-10 |
| Viable leads from those calls (30%) | 1.5 - 3 jobs/week |
| Average concrete job value | $5,000 - $15,000 |
| Average bunker project value | $50,000+ |
| Estimated annual revenue loss (missed calls only) | $35,000 - $75,000+ |
| Lost Google visibility (no Maps, no reviews) | Incalculable |
These aren't made-up numbers. Industry research shows Australian tradies lose over $126,000 per year on average from missed calls alone. For a high-ticket trade like yours (bunker projects at $50K+), one missed call could be worth more than your entire annual website cost.
Here's what you're getting now versus what we deliver — for the same $400/month.
LocalSearch
AgileAdapt (TradiesVoice)
Same price. 10x the value. No contract lock-in.
Everything we build is designed to deliver these three results.
Here's everything in your $400/month package — and what's coming next as we grow together.
Modern, mobile-first website built for lead generation. Hero section with clear CTAs, service pages for each offering, location pages for Cairns/Port Douglas/Redlynch/Tablelands, portfolio gallery, FAQ section, and quote request forms. Designed to convert visitors into leads — not just sit there looking pretty.
When you miss a call, the system automatically texts them within seconds: "G'day, this is Bunker FNQ. I'm currently on the tools and missed your call. How can I help?" This pauses their search and moves them to SMS — a channel you can manage between jobs. No more lost leads when you're pouring concrete.
A 24/7 chat widget on your website that captures visitor details, qualifies the lead (service needed, location, urgency), and moves the conversation to SMS so you never lose them even if they close the browser. Works after hours, weekends, holidays.
After completing a job, the system automatically sends a review request via SMS: "Thanks for the business, mate. If you were happy with the work, would you mind leaving us a quick rating?" Happy customers go to Google. Unhappy ones go to a private feedback form. Build your 5-star reputation on autopilot.
Every lead, every enquiry, every call — tracked in one place. See where each lead is in the pipeline: New Lead > Contacted > Quote Sent > Won/Lost. No more sticky notes. No more forgotten follow-ups. Know exactly who to call and when.
Online booking system where customers can schedule a quote consultation or site visit directly. Syncs with your phone. Sends automatic reminders so they don't no-show.
We set up and fully optimise your Google Business Profile — services, service areas, business hours, photos, categories. This alone will get you showing up in the Maps Pack when people search "concreter Cairns".
Automated follow-up sequences for leads who enquire but don't book. Database reactivation campaigns to re-engage past customers with seasonal offers. All on autopilot.
An AI-powered phone receptionist that answers calls when you can't, has a natural conversation with the caller, qualifies the lead, and books them into your calendar. Available 24/7. Speaks naturally. Coming to TradiesVoice in the next few months.
Automatically generates professional, personalised replies to every Google review you receive. Keeps your profile active and shows potential customers you care.
Here's what makes Bunker FNQ unique — and how we'll amplify it.
Nobody else in Far North Queensland specialises in underground bunker construction. Cyclone shelters, wine cellars, security bunkers — this is your blue ocean. We'll build dedicated landing pages that dominate this search space.
Bunker projects are high-ticket. One job from an improved online presence pays for your entire year of marketing. We'll create content targeting "underground bunker Cairns", "storm shelter FNQ", "wine cellar construction Queensland".
You cover a 200km+ radius. We'll build location-specific pages for every major area: Cairns, Port Douglas, Redlynch, Mossman, Cooktown, Tablelands. Each one targets "concreter in [suburb]" searches.
Bunkers attract attention, general concreting pays the bills. We'll position both: premium branding for bunkers, reliable local concreter for slabs, driveways, and patios. Two revenue streams, one brand.
| 1 | Set up Google Business Profile (all services, photos, hours) | FREE |
| 2 | Activate Missed Call Text-Back on your new number | Day 1 |
| 3 | Launch website chatbot (24/7 lead capture) | Day 1 |
| 4 | Build new website (modern, mobile-first, conversion-optimised) | Week 1 |
| 5 | Set up CRM pipeline + lead tracking | Week 1 |
| 6 | Activate automated review request workflow | Week 3 |
| 7 | Contact 20 past customers for Google Reviews (target: 10+ reviews) | Week 3-4 |
| 8 | Add testimonials and portfolio to website | Week 4 |
| 9 | Optimise Google Business Profile with project photos | Week 4 |
| 10 | Launch database reactivation campaign to past customers | Month 2 |
| 11 | Publish 5 cornerstone blog posts for SEO | Month 2 |
| 12 | Build additional location pages (10+ suburbs) | Month 2-3 |
| 13 | Add schema markup for Google rich results | Month 3 |
| 14 | Review performance metrics and optimise | Monthly |
| Component | Market Rate |
|---|---|
| Professional Website (design + hosting) | $300-500/mo |
| CRM & Pipeline Management (GHL) | $97-297/mo |
| Missed Call Text-Back System | $97-197/mo |
| Website Chatbot (24/7) | $29-97/mo |
| Review Automation Platform | $99-279/mo |
| SMS & Email Marketing | $49-149/mo |
| Google Business Profile Setup & Optimisation | $300-500 (one-time) |
| Booking Calendar System | $29-79/mo |
| Total Market Value (monthly) | $700 - $1,600+/mo |
| Your Price | $400/mo |
Same price as your current website-only package. Everything included.
LocalSearch has been around for 30+ years with around 295 employees. They're a legacy digital marketing company. Here's what the market says:
Contract lock-ins: 12-24 month contracts are standard. Hard to cancel.
Proprietary platform: You don't own your website. If you leave, you lose it.
Template approach: Cookie-cutter designs used across hundreds of businesses.
Limited post-sale support: Multiple Trustpilot complaints about poor service after signing.
No automation: Website is a static brochure. No lead capture, no CRM, no follow-up.
With AgileAdapt: No contracts. Month to month. You own your data. Direct access to your account manager (that's me, Kinan). And if you ever want to leave, we export everything for you. No questions asked.
You're already paying $400/month. Keep the same budget, get 10x the value. Everything set up for you. No lock-in contracts.
Website + MCTB + Chatbot + Reviews + CRM + Calendar + SMS + Google Maps Setup
No contracts. No lock-in. Cancel anytime.
AgileAdapt is a digital business transformation partner for Australian trades and service businesses. We combine modern technology with real business understanding to help tradies stop losing money and start building systems that work while they're on the tools.
TradiesVoice is our product suite built specifically for Australian tradies — from websites and chatbots to AI voice agents and CRM automation. Every tool is designed around one principle: you should be making money, not chasing admin.
Contact:
Kinan
AgileAdapt | TradiesVoice
hello@agileadapt.com.au