# VoiceAIWrapper Competitive Analysis
**Date**: 2026-02-19
**Purpose**: Quick competitive scan for Genesis Talking Website Widget dashboard build
**Time invested**: ~30 min

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## 1. VoiceAIWrapper (voiceaiwrapper.com)

### What It Is
White-label voice AI platform for agencies. Positioned as "the world's first universal voice AI platform built exclusively for agencies." Connects multiple underlying voice providers in a single branded dashboard.

**URL**: https://voiceaiwrapper.com
**Dashboard**: https://os.voiceaiwrapper.app/
**Compliance**: SOC2 Type 2, GDPR, HIPAA
**Uptime**: 99.9% (publicly tracked)
**Reviews**: 5.0/5 (16 reviews on SaaSHub). "Founder Raj Baruah personally involved in support."

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### Pricing Tiers

| Plan | Price | Clients/Seats | Key Limits |
|------|-------|---------------|------------|
| Starter | $29/mo | 3 clients | 5 subaccounts, 5 campaigns |
| Growth | $99/mo | 15 clients | — |
| Agency | $199/mo | Unlimited clients | — |
| Enterprise | $299/mo | Unlimited | Self-hosting option |

- 14-day free trial, no credit card required
- Claims "97% cost savings vs competitors" (Synthflow charges $1,400/mo)
- Add-on: Usage-based minutes billed at the underlying provider's rate (no markup built in)

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### Full Feature List

**White Label & Branding**
- Custom domain (subdomain config)
- Brand asset uploads (logo, colors)
- Zero co-branding to clients
- Fully white-labeled client portal
- White-labeled voice AI web widget

**Campaign Management**
- Inbound and outbound calling workflows
- Built-in campaign builder with pre-configured templates
- Shopify-specific workflows (cart abandonment, reactivation, support)
- Batch calling campaigns

**Multi-Provider Integration (KEY differentiator)**
- Vapi.ai, Retell AI, ElevenLabs, Deepgram, Bolna, Ultravox — all in one dashboard
- Flexible provider selection per client
- Vendor lock-in avoidance (agencies can swap providers without rebuilding)

**Client & Billing Management**
- Multi-tenant client account management
- Automated Stripe billing integration
- Flexible billing models: usage-only, subscription + overage, minute packs
- Automated client onboarding via "SaaS Creator" embed code

**CRM & Workflow Integrations**
- GoHighLevel (GHL) native integration
- Shopify native integration
- Webhook support for N8N, Make.com
- REST and GraphQL API

**Analytics & Reporting**
- Campaign analytics (separate admin and client views)
- Performance tracking and ROI metrics
- Call recordings and transcript access

**Team & Access Control**
- Role-based access controls
- Multi-user team management
- Per-client visibility customization (clients see only what you enable)

**Advanced Features**
- SaaS Creator: embed signup widget on your site for automated client onboarding
- Self-hosting option (Enterprise, for compliance)
- Custom integration development available

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### Dashboard UI Layout (from reviews and descriptions)
- Multi-tenant architecture with white-label themes per client
- Real-time campaign monitoring (WebSocket-based)
- Campaign builder with drag-and-drop workflow configuration
- Client-specific views with role-based access
- Admin view (you see all clients) vs Client view (they see their own data)
- Team collaboration interface

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### Website Widget Capability
VoiceAIWrapper DOES have a voice widget for websites:
- Fully white-labeled web widget
- Multi-provider support (underlying provider swappable)
- Inbound calling from widget (visitor initiates call)
- BUT: it is an **inbound phone call widget** — not a true embedded voice conversation widget
- The widget connects the visitor to a Vapi/Retell-backed voice AI agent via phone/WebRTC

**Critical gap**: No native video avatar. Text-only or voice-only. No Simli/HeyGen style visual.

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### Target Market
Agencies reselling voice AI to end clients (trades, healthcare, real estate, e-commerce). NOT direct-to-SMB. Agency-first model.

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## 2. Competitors Found

### ConvoCore (convocore.ai / voiceglow.org)
**Positioning**: "Best Overall & Highest Margins" — true SaaS mode, omnichannel

| Plan | Price | Notes |
|------|-------|-------|
| Free | $0 | 50 credits/mo |
| Pay As You Go | $20/mo | — |
| White Label | $220/mo (50% off = $110) | 5 client seats, 1 phone #, 2 workspaces |
| Enterprise | Custom | BYOK |

**Key differentiators**:
- 4-6 cents/min (lowest cost)
- Native omnichannel: voice, WhatsApp, Instagram DMs, Facebook Messenger, SMS
- Google Gemini AI integration
- Bring Your Own Keys (BYOK) for direct API billing
- 82-88% profit margins on typical arrangements
- No Zapier required (native integrations)

**Gap vs Genesis**: No website widget. Phone and messaging channels only.

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### Synthflow
**Positioning**: Enterprise compliance (SOC2, HIPAA, GDPR)

| Plan | Price | Includes |
|------|-------|---------|
| Agency | $1,400/mo | 6,000 minutes |
| Additional minutes | $0.12-0.13/min | — |
| Enterprise | Custom | — |

**Key differentiators**:
- Sub-100ms latency (own telephony infra)
- 200+ concurrent calls
- SIP trunking (3CX, FreePBX, Asterisk compatibility)
- Healthcare/legal compliance focus

**Gap vs Genesis**: Voice-only (no chat, no widget, no WhatsApp). Extremely expensive.

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### Insighto AI
**Positioning**: Multilingual voice + chat, omnichannel

- Pricing: $0.06/min voice, $0.015/query chat, $99/mo white-label
- 50+ languages, regional accents
- Voice + chat unified
- Native CRM integrations (HubSpot, Zoho, GHL, Google Calendar)
- Custom voice cloning
- Built-in rebilling system
- 71% profit margins

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### Elfsight AI Voice Widget
**Status**: Coming soon (not yet launched as of 2026-02)

- Will offer TTS/voice playback widget (text-to-speech, not conversational AI)
- Pricing from ~$6/mo (Single App) or $18/mo (All Apps)
- NOT a conversational voice AI — more of a text-reader widget

**Not a real competitor** for Genesis Talking Widget.

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## 3. What's Missing in the Market (Genesis Opportunity)

Based on the competitive scan, here are the gaps no one is filling well:

| Gap | Opportunity |
|-----|------------|
| Video avatar + voice widget | No one does Simli-style visual avatar in an embeddable website widget at SMB price |
| True website-embedded conversation | Most are phone call bridges — not native in-page WebRTC voice chat |
| Agency + direct hybrid | Most platforms are agency-only. Genesis can serve both. |
| Telnyx NaturalHD quality | Competitors use ElevenLabs or standard TTS. Genesis has "astounding" quality (Kinan-tested) |
| Australian market | Zero AU-specific voice AI widget products found |
| Memory/context persistence | No competitor has cross-session memory (Genesis Bloodstream moat) |
| Zero-touch sales demo | No competitor's widget IS the product demo. Genesis widget = proof of concept in use |

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## 4. Dashboard Build Priorities for Genesis

### BUILD FIRST (revenue-critical, no competitor gap)
1. **Client management panel** — list of client websites/widgets, status, usage
2. **Live call monitor** — active calls, duration, sentiment
3. **Call analytics** — volume, outcomes, bookings, conversions
4. **Call recordings + transcripts** — searchable, filterable by date
5. **Widget embed code** — one-click copy, customization (colors, position, CTA text)
6. **White-label settings** — logo, domain, color scheme per agency client

### BUILD SECOND (competitive parity)
7. **Stripe billing integration** — automated invoicing for agency clients
8. **Usage tracking** — minutes used vs tier limit, overage alerts
9. **Role-based access** — admin vs client-facing views
10. **GHL webhook** — push call outcomes to CRM

### SKIP or DEFER (unnecessary complexity now)
- Multi-provider selector (we use Telnyx, don't need Vapi/Retell abstraction)
- Shopify-specific workflows (not our market)
- SIP trunking (enterprise-only)
- 50+ language support (AU market first)
- Batch outbound campaigns (not the widget use case)

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## 5. Genesis Differentiation vs VoiceAIWrapper

| Feature | VoiceAIWrapper | Genesis |
|---------|---------------|---------|
| Price entry | $29/mo (agency) | $297/mo (direct to SMB) |
| Widget type | Phone bridge | Native WebRTC + potential video avatar |
| Voice quality | Vapi/Retell/ElevenLabs | Telnyx NaturalHD (Kinan: "astounding") |
| Memory | None | Genesis Bloodstream (persistent, cross-session) |
| Video avatar | None | Simli Trinity-1 (Business tier) |
| Target | Agencies only | Direct SMB + agencies (30% commission) |
| AU market | No AU focus | AU-first (Australian voices, GST pricing) |
| Sales funnel | Traditional | Widget IS the product demo (AGI proof point) |
| Compliance | SOC2/HIPAA | TBD |

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## 6. Key Strategic Insight

VoiceAIWrapper's moat is **multi-provider flexibility** (vendor lock-in avoidance for agencies). They are NOT building end-customer-facing products — they build tools for agencies to resell.

Genesis's moat is **quality + memory + zero-touch pipeline**. The Talking Widget is not just a voice interface — it's a proof-of-concept for the AGI pipeline. Every visitor who talks to the widget experiences what Genesis builds for businesses.

**Recommended positioning**: "The talking website that closes deals while you sleep" — not "white-label voice AI platform."

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## Sources
- [VoiceAIWrapper](https://voiceaiwrapper.com/)
- [VoiceAIWrapper Pricing](https://voiceaiwrapper.com/pricing)
- [VoiceAIWrapper on SaaSHub](https://www.saashub.com/voiceaiwrapper)
- [ConvoCore Comparison Article](https://convocore.ai/blog/best-white-label-ai-voice-agent-platforms-in-20252026-complete-comparison-guide)
- [ConvoCore White Label Platforms 2026](https://convocore.ai/blog/best-white-label-ai-software-in-2026)
- [Trillet Analytics Dashboard Best Practices](https://www.trillet.ai/blogs/white-label-ai-analytics-dashboard)
- [MyAIFrontDesk Widget Integration Guide](https://www.myaifrontdesk.com/blogs/integrate-voice-ai-to-website-widget-a-step-by-step-guide-for-2025)
- [Elfsight AI Voice Widget](https://elfsight.com/ai-voice-widget/)
- [Webfuse Top 5 Voice AI for Websites 2026](https://www.webfuse.com/blog/top-5-voice-ai-agents-for-website-integration-in-2026)
- [VoiceAIWrapper Dashboard App](https://os.voiceaiwrapper.app/)
