# INSTANTLY.AI MASTERY REPORT
## Complete Operational Intelligence for Genesis Cold Email Infrastructure

**Date**: 2026-02-15
**Author**: Claude Opus 4.6 (Genesis Orchestrator)
**Status**: ACTIONABLE -- Kinan buying TODAY
**Purpose**: Answer every question before purchase, provide exact playbook

---

## TABLE OF CONTENTS

1. [Existing Genesis Knowledge Audit](#1-existing-genesis-knowledge-audit)
2. [How Warmed-Up Accounts Work](#2-how-warmed-up-accounts-work)
3. [Domain Linking & DNS Setup](#3-domain-linking--dns-setup)
4. [Pricing Recommendation for Kinan's Use Case](#4-pricing-recommendation-for-kinans-use-case)
5. [API Access & Credentials Status](#5-api-access--credentials-status)
6. [Prep Work You Can Do RIGHT NOW](#6-prep-work-you-can-do-right-now)
7. [Infrastructure Calculator: 10,000 Contacts](#7-infrastructure-calculator-10000-contacts)
8. [API Automation Capabilities](#8-api-automation-capabilities)
9. [Cold Email Best Practices 2026](#9-cold-email-best-practices-2026)
10. [Exact Purchase Checklist](#10-exact-purchase-checklist)

---

## 1. EXISTING GENESIS KNOWLEDGE AUDIT

### What Genesis Already Knows About Instantly

Genesis has **extensive strategic documentation** referencing Instantly.ai across 30+ files. Here is the complete inventory:

#### Dedicated PRD (Most Important)
- **`/mnt/e/genesis-system/docs/INSTANTLY_AI_PRD.md`** -- Full PRD for Instantly AI V2 mastery. Covers API V2 handshake, lead list injection, Unibox webhooks, warmup monitoring. Planned integration points: `core/instantly_client.py` (NOT YET BUILT), `core/event_bus.py`. Target: zero manual configuration for campaigns.

#### Strategic References
| File | Context |
|------|---------|
| `KNOWLEDGE_GRAPH/entities.jsonl` | Listed as `"email": "Instantly.ai"` in the Master Technology Stack entity |
| `KNOWLEDGE_GRAPH/REVENUE_LAUNCH_PREMORTEM.md` | Critical Failure Mode 2: Email Deliverability Disaster -- warns about DFY domains not properly warmed, SPF/DKIM/DMARC misconfiguration, recommends 14-day warmup minimum |
| `plans/DOMAIN_MAPPING.md` | Tier 4 Specialist Funnels tech stack: `Pomelli + Instantly.ai + Vapi + GHL` |
| `plans/MISSION_CONTROL.md` | Launch checklist item: "Instantly domains healthy" |
| `plans/SUNAIVA_RADAR_DIRECTIVE.md` | Integrates Instantly for sending Radar audit reports via `https://api.instantly.ai/v1/send` from `radar@agileadapt.com` |
| `plans/CREATOR_PLATFORM_MASTER.md` | Compares Instantly.ai path ($97-497/mo + domain warming) vs Creator Ecosystem path |
| `plans/Claude chat/GENESIS_SESSION_2026-01-03_DOMAIN_STRATEGY.md` | References `instantly-outreach` sequence, Instantly email delivery in the automation flow |
| `KNOWLEDGE_GRAPH/ALPHA_DOMAINS_MAPPING.md` | References `instantly-outreach` MCP bridge for lead data |
| `RECEPTIONISTAI/EXECUTION_PLAN.md` | Hero section: "Test Drive Your AI Receptionist Instantly" (marketing copy, not the tool) |
| `docs/GENESIS_REVENUE_ENGINE_PRD (1).md` | References GHL provisioning "instantly" (contextual, not the tool) |
| `core/web/tradie_voice_ai_copy.md` | "AI books a residential rewiring quote instantly" (marketing copy) |

#### Key Decisions Already Documented
1. **Pre-mortem identified email deliverability as Critical Failure Mode 2** (MEDIUM-HIGH probability)
2. **Recommended starting with 5 DFY domains** warming in background
3. **Planned hybrid approach**: 5 DFY for immediate use, more warming in background
4. **API V2 was specified as mandatory** (not V1) for security and future-proofing
5. **`instantly_client.py` was planned** but NEVER BUILT -- no code exists yet

### What's Missing
- NO Instantly API key in `.env` or any config file
- NO `instantly_client.py` implementation
- NO active Instantly account (based on absence of credentials)
- NO actual campaign data or warmup metrics

---

## 2. HOW WARMED-UP ACCOUNTS WORK

### Kinan's Question: "If I buy 5 warmed-up accounts, do they link to my own domains or come with pre-made email names?"

**ANSWER: They come with PRE-MADE domains and email names. You do NOT bring your own domain.**

### Two Options Explained

#### Option A: Pre-Warmed Accounts (READY DAY 1)

| Aspect | Detail |
|--------|--------|
| **Domains** | Instantly PROVIDES the domains -- you select from available inventory |
| **Customization** | You CANNOT change domain names or email names |
| **DNS** | SPF, DKIM, DMARC already configured by Instantly |
| **Warmup** | Already completed -- campaign-ready immediately |
| **Email Provider** | Google Workspace accounts (US IP addresses) |
| **Ownership** | Instantly RETAINS domain ownership and admin access |
| **Domain Forwarding** | You CAN set forwarding so the domain redirects to your real website |
| **Minimum Order** | 5 accounts |
| **Pricing** | $10/month per account + $15/year per domain |
| **Setup Time** | 2-3 business days (48-72 hours for DNS propagation) |
| **Daily Limit** | Start at 5 emails/day, gradually increase to 20-25/day per account |

**What "5 warmed-up accounts" looks like in practice:**
- You might get domains like `getservicepro.com`, `trybizhub.com`, etc. (Instantly's inventory)
- Email addresses like `james@getservicepro.com`, `sarah@trybizhub.com`
- You pick from available options but cannot customize them
- You set forwarding so clicking the domain goes to `agileadapt.com.au` or `receptionistai.au`

#### Option B: Done-For-You (DFY) Accounts (NEEDS 2-WEEK WARMUP)

| Aspect | Detail |
|--------|--------|
| **Domains** | Instantly buys NEW domains based on your brand -- you choose variations |
| **Customization** | You suggest domain names (e.g., `tryagileadapt.com`, `getagileadapt.com`) |
| **DNS** | Automatically configured by Instantly |
| **Warmup** | NOT warmed -- requires 2+ weeks before sending campaigns |
| **TLDs** | .com and .org only |
| **Ownership** | Instantly retains ownership (cannot transfer) |
| **Accounts per Domain** | Up to 5 email accounts per domain |
| **Pricing** | $5/month per account + $15/year per domain |
| **Setup Time** | 24-72 business hours for setup + 2 weeks warmup |

### RECOMMENDATION FOR KINAN

**Buy BOTH:**
1. **5 Pre-Warmed accounts** -- Start sending campaigns THIS WEEK
2. **5-10 DFY accounts** -- Start warming NOW, ready in 2 weeks for scaling

This is the hybrid approach your pre-mortem already recommended.

---

## 3. DOMAIN LINKING & DNS SETUP

### Kinan's Question: "How does domain linking work? DNS records, SPF, DKIM, DMARC?"

### For Pre-Warmed & DFY Accounts (INSTANTLY HANDLES EVERYTHING)

If you buy through Instantly's Pre-Warmed or DFY service, ALL DNS is handled automatically:
- SPF records: Set by Instantly
- DKIM keys: Generated and configured by Instantly
- DMARC policy: Applied by Instantly
- MX records: Configured by Instantly

**You literally do nothing except pick domains and pay.**

### For Your OWN Domains (If You Want Custom Setup)

If you want to use your OWN domains (e.g., `outreach.agileadapt.com`), you need to set up DNS manually:

#### Step 1: SPF Record
```
Type: TXT
Host: @
Value: v=spf1 include:_spf.google.com ~all
```
(For Google Workspace -- adjust if using Microsoft 365)

#### Step 2: DKIM Record
```
Type: TXT
Host: google._domainkey
Value: [Generated from Google Admin Console]
```

#### Step 3: DMARC Record
```
Type: TXT
Host: _dmarc
Value: v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com
```

**IMPORTANT SEQUENCE**: Set up SPF and DKIM first. Let them authenticate for 48 hours. THEN enable DMARC.

#### Step 4: Domain Forwarding (Optional)
Set the secondary domain to redirect to your main domain so recipients who click see your real website.

#### Step 5: Custom Tracking Domain
Set up a CNAME record for link tracking:
```
Type: CNAME
Host: track (or custom subdomain)
Value: [Provided by Instantly]
```

### Bottom Line for Kinan

**If buying Pre-Warmed or DFY: Zero DNS work needed.**
**If using own domains: 4 DNS records per domain, ~15 minutes each.**

---

## 4. PRICING RECOMMENDATION FOR KINAN'S USE CASE

### Kinan's Question: "Best plan for emailing 5,000 micro-influencers + 5,000 tradies?"

### The Math

| Parameter | Value |
|-----------|-------|
| Total contacts | 10,000 |
| Monthly email volume target | 10,000 initial emails + 2-3 follow-ups = ~30,000 emails/month |
| Emails per account per day | 20-25 (after warmup) |
| Accounts needed | ~30,000 / 30 days / 22 per account = ~45 accounts |
| Domains needed (3 accounts per domain) | ~15 domains |

### Recommended Stack

#### Phase 1: Launch (Week 1-2) -- $147/month
| Item | Cost |
|------|------|
| **Hypergrowth Outreach Plan** | $97/month (25,000 contacts, 100,000 emails/month) |
| **5 Pre-Warmed Accounts** | $50/month ($10 each) |
| **5 Pre-Warmed Domains** | ~$6.25/month ($75/year for 5 domains) |
| **TOTAL Phase 1** | **~$153/month** |

This gets you sending immediately with 5 accounts doing 20-25 emails/day each = 100-125 emails/day = 3,000-3,750/month.

#### Phase 2: Scale (Week 3-4) -- Add ~$100/month
| Item | Cost |
|------|------|
| **10 DFY Accounts** (warmed by now) | $50/month ($5 each) |
| **5 DFY Domains** | ~$6.25/month ($75/year) |
| **TOTAL Phase 2 Addition** | **~$56/month** |

Now you have 15 accounts doing 20-25/day = 300-375/day = 9,000-11,250/month.

#### Phase 3: Full Scale (Month 2+) -- Add more as needed
Add 15-30 more DFY accounts across 5-10 more domains to reach full 30,000 emails/month with follow-up sequences.

### Total Monthly Cost at Full Scale

| Component | Monthly Cost |
|-----------|-------------|
| Hypergrowth Plan | $97 |
| 30-45 Email Accounts | $150-$225 |
| 10-15 Domains | $12.50-$18.75/month |
| Optional: SuperSearch (Lead Finder) | $47-$97 |
| **TOTAL** | **$307-$438/month** |

### Why NOT Growth Plan ($37/month)?

The Growth plan only allows 1,000 contacts and 5,000 emails/month. With 10,000 contacts, you NEED Hypergrowth ($97/month) at minimum, which gives you 25,000 contacts and 100,000 emails/month -- plenty of headroom.

### Do You Need SuperSearch (Lead Finder)?

- You already HAVE 5,000 tradies (from the Apify database) and 5,000 micro-influencers (from Manus spreadsheet)
- SuperSearch is for FINDING new leads with verified emails
- **Skip it for now** -- you have your lists. Add later if you need more leads.

---

## 5. API ACCESS & CREDENTIALS STATUS

### Kinan's Question: "Do we already have Instantly API access? Where are the credentials?"

**ANSWER: NO. We have ZERO Instantly credentials.**

#### Current Status
| Item | Status |
|------|--------|
| Instantly Account | NOT CREATED |
| API Key | NOT FOUND in `.env`, `.env.example`, or any config file |
| `instantly_client.py` | PLANNED in PRD but NOT BUILT |
| API V1 references | Found in `plans/SUNAIVA_RADAR_DIRECTIVE.md` (`https://api.instantly.ai/v1/send`) -- V1 is deprecated |
| Webhook integrations | PLANNED but NOT IMPLEMENTED |

#### What Happens After Purchase
1. Sign up at [instantly.ai](https://instantly.ai)
2. Go to Settings > Integrations > API
3. Generate API Key (V2, Bearer token)
4. Set API Scopes (granular permissions per key)
5. Store in `/mnt/e/genesis-system/.env` as:
```
INSTANTLY_API_KEY=your_bearer_token_here
INSTANTLY_WORKSPACE_ID=your_workspace_id
```

#### API Access Requirements
- API V2 is available on **Growth plan and above** (all paid plans)
- Bearer token authentication (more secure than V1)
- Can create MULTIPLE API keys with different scopes
- Interactive documentation at [developer.instantly.ai](https://developer.instantly.ai)

---

## 6. PREP WORK YOU CAN DO RIGHT NOW (Before Account is Live)

### Immediate Actions (Today, Before Purchase)

#### 1. Prepare Lead Lists (CSV Format)
Instantly requires CSV uploads with these columns:
```
email, first_name, last_name, company_name, phone, website, custom_variable_1, custom_variable_2
```

**For Tradies (5,000 contacts):**
- Source: Existing Apify database (4,886 contacts)
- Action: Export to CSV, verify email column exists
- NOTE: The pre-mortem flagged "4,886 contacts = no emails = DM/call only" -- if emails are missing, you need to enrich them first (use SuperSearch or an email finder tool)

**For Micro-Influencers (5,000 contacts):**
- Source: Manus spreadsheet
- Action: Export to CSV with required columns
- Verify email addresses are present and valid

#### 2. Write Email Sequences (Can Do Right Now)

**Sequence for Tradies (Loss Aversion Hook):**
```
Email 1 (Day 0): "The $126K Silent Tax on [Company Name]"
Email 2 (Day 3): "How [Competitor] stopped losing $500/week to missed calls"
Email 3 (Day 7): "[First Name], quick question about after-hours calls"
Email 4 (Day 14): "Free audit: What happens when [Company Name] misses a call?"
```

**Sequence for Micro-Influencers (Value-First Hook):**
```
Email 1 (Day 0): "I built something for creators like you, [First Name]"
Email 2 (Day 3): "The creator tool stack that replaces 5 subscriptions"
Email 3 (Day 7): "[First Name] — revenue share > sponsorship fees"
Email 4 (Day 14): "Last chance: [First Name]'s custom creator dashboard"
```

#### 3. Verify Email Lists (Critical -- Do BEFORE Uploading)
- Use a bulk email verification service (ZeroBounce, NeverBounce, or Instantly's built-in verification)
- Target: <2% bounce rate
- Remove catch-all, disposable, and invalid emails
- Cost: ~$5-15 per 10,000 verifications

#### 4. Plan Domain Naming Strategy

**For Tradies Campaign:**
- `tryagileadapt.com`
- `getagileadapt.com`
- `agileadaptau.com`
- `agileadaptpro.com`
- `agileadaptbiz.com`

**For Creator Campaign:**
- `trysunaiva.com`
- `getsunaiva.com`
- `sunaivahq.com`
- `joinsunaiva.com`
- `sunaivapro.com`

These are for DFY accounts (the ones you customize). Pre-warmed accounts come with Instantly's own domains.

#### 5. Set Up Forwarding Domains
Decide where secondary domains should redirect:
- Tradie domains --> `receptionistai.au` or `agileadapt.com.au`
- Creator domains --> `sunaiva.ai` or relevant landing page

#### 6. Prepare Genesis Integration Code Structure
File locations for when API key is available:
- `/mnt/e/genesis-system/core/instantly_client.py` -- API wrapper
- `/mnt/e/genesis-system/.env` -- Add `INSTANTLY_API_KEY`
- n8n workflow nodes for Instantly webhooks

---

## 7. INFRASTRUCTURE CALCULATOR: 10,000 CONTACTS

### Sending Schedule Breakdown

| Campaign | Contacts | Emails in Sequence | Total Emails | Timeline |
|----------|----------|-------------------|-------------|----------|
| Tradies | 5,000 | 4-email sequence | 20,000 | 4-6 weeks |
| Creators | 5,000 | 4-email sequence | 20,000 | 4-6 weeks |
| **TOTAL** | **10,000** | **4 each** | **40,000** | **4-6 weeks** |

### Infrastructure Required

| Metric | Conservative (Safe) | Aggressive (Fast) |
|--------|---------------------|-------------------|
| Emails per account/day | 20 | 40-50 |
| Accounts needed | 45 | 20 |
| Domains needed (3 accts each) | 15 | 7 |
| Days to send all | 45 days | 20 days |
| Monthly cost (accounts) | $225 | $100 |

### Recommended Approach: Phased Rollout

**Week 1-2**: Send to 1,000 tradies + 1,000 creators (2,000 contacts, 5 pre-warmed accounts)
**Week 3-4**: Add 2,000 more per list (10 DFY accounts now warmed)
**Month 2**: Full 10,000 with 15+ accounts across rotation

This protects deliverability while still moving fast.

---

## 8. API AUTOMATION CAPABILITIES

### What You Can Automate via Instantly API V2

| Category | Key Endpoints | Genesis Use Case |
|----------|---------------|-----------------|
| **Campaigns** | Create, update, pause, resume, delete campaigns | Auto-create campaigns from Genesis task board |
| **Leads** | Add, update, delete, list leads | Inject from Apify/Manus databases automatically |
| **Accounts** | List, manage email accounts | Monitor account health |
| **Analytics** | Campaign stats, reply tracking | Feed into Genesis dashboards |
| **Unibox** | Read replies, manage inbox | Auto-categorize responses (interested/not/OOO) |
| **Tags/Labels** | Create custom labels | Auto-tag leads by vertical (tradie/creator) |
| **Email Verification** | Verify individual emails | Pre-clean lists before campaigns |
| **Blocklist** | Manage blocked contacts | Auto-block competitors, existing clients |
| **Webhooks** | Email sent, opened, clicked, bounced, replied, unsubscribed | Real-time events into n8n/GHL pipeline |
| **Custom Tracking** | Manage tracking domains | Branded link tracking |

### Webhook Events (Real-Time Automation)
```
email_sent       --> Log in PostgreSQL
email_opened     --> Score lead, trigger Vapi call if 2+ opens
email_clicked    --> Move to "Hot Lead" in GHL pipeline
email_bounced    --> Remove from list, flag in database
email_replied    --> Route to Unibox, AI categorization
lead_unsubscribed --> Remove from all campaigns, compliance
```

### Genesis Integration Architecture (Planned)
```
Instantly API V2
    |
    +--> Webhooks --> n8n (Elestio) --> GHL Pipeline
    |                                    |
    +--> API Calls <-- Genesis Execution Layer
    |                    |
    +--> Analytics --> PostgreSQL (Elestio) --> Dashboard
```

---

## 9. COLD EMAIL BEST PRACTICES 2026

### Deliverability Benchmarks (Source: Instantly 2026 Benchmark Report)
- **Delivery rate**: 98.16% (emails that don't bounce)
- **Inbox placement**: 83.1% global average (emails landing in primary inbox, not spam)
- **Bounce rate target**: <2%
- **Spam complaint rate**: <0.1%

### The Golden Rules for 10,000 Contacts

1. **Start slow**: 5 emails/day per new account, increase by 5 every 3 days, cap at 20-25/day
2. **Verify first**: Run entire list through email verification BEFORE uploading
3. **Separate campaigns**: Tradies and Creators should be completely separate campaigns
4. **Personalize deeply**: Use `{{first_name}}`, `{{company_name}}`, `{{website}}` variables
5. **Keep emails short**: 50-125 words perform best for cold email
6. **Plain text wins**: No HTML, no images, no fancy formatting in cold emails
7. **One CTA only**: Each email should have exactly one ask
8. **Warm domain rotation**: Rotate sending domains every 4-6 months to preserve reputation
9. **Rest periods**: Domains need 4-6 weeks of rest after 4-6 months of active sending
10. **Consistent volume**: Same number of emails every business day -- no spikes

### Domain Rotation Strategy (Critical for Sustained Deliverability)

Domains degrade over time with cold email:
- Month 1: 92% inbox placement
- Month 6: 78% inbox placement
- Month 10: 63% inbox placement

**Three-Pool System:**
1. **Active Pool**: Currently sending (4-6 month lifespan)
2. **Resting Pool**: Recovering (4-6 weeks of warmup-only traffic)
3. **Warming Pool**: New domains being prepared for deployment

This means you should ALWAYS have new domains warming up in the background.

---

## 10. EXACT PURCHASE CHECKLIST (Do This TODAY)

### Step 1: Create Instantly Account
- Go to [instantly.ai](https://instantly.ai)
- Sign up with business email (use `kinan@agileadapt.com` or similar)

### Step 2: Subscribe to Hypergrowth Outreach Plan
- **Price**: $97/month (or $77.60/month if annual)
- **Why**: 25,000 contacts, 100,000 emails/month -- fits your 10,000 contact list with room to grow
- This gives you: unlimited email accounts, unlimited warmup, API access, webhooks, A/B testing

### Step 3: Buy 5 Pre-Warmed Accounts
- Go to Email Accounts > Pre-Warmed Accounts
- Select 5 available domains/accounts from inventory
- Set domain forwarding to your main business domain
- **Cost**: $50/month + ~$75/year for domains
- **Ready in**: 2-3 business days

### Step 4: Set Up 5-10 DFY Accounts (For Scaling)
- Go to Email Accounts > Done-For-You Setup
- Enter your primary domain (e.g., `agileadapt.com`)
- Select secondary domain suggestions or enter custom ones
- Choose 2-3 email accounts per domain
- **Cost**: $25-$50/month + $75-$150/year for domains
- **Ready to send in**: 2-3 weeks (setup + warmup)

### Step 5: Generate API Key
- Go to Settings > Integrations > API
- Create new API V2 key
- Set scopes: campaigns, leads, accounts, analytics, webhooks
- Copy Bearer token
- Send to Claude to add to `.env`

### Step 6: Send API Key to Genesis
- Claude will add to `/mnt/e/genesis-system/.env`
- Claude will build `core/instantly_client.py`
- Claude will create n8n webhook workflows
- Full automation pipeline in 1-2 days after key received

### Step 7: Upload Lead Lists
- Verify emails first (use Instantly's built-in verification or external tool)
- Upload Tradies CSV (5,000 contacts)
- Upload Creators CSV (5,000 contacts)
- Tag/label each list appropriately

### Step 8: Create Campaign Sequences
- Use the email sequences drafted in Section 6
- Set up A/B testing on subject lines
- Configure sending schedule (business hours, Mon-Fri)
- Set daily send limit per account (start at 5, increase gradually)

---

## COST SUMMARY

### Month 1 (Launch)
| Item | Cost |
|------|------|
| Hypergrowth Plan | $97 |
| 5 Pre-Warmed Accounts | $50 |
| 5 Pre-Warmed Domains (annual, prorated) | ~$6.25 |
| 5 DFY Accounts (warming, not sending yet) | $25 |
| 3 DFY Domains (annual, prorated) | ~$3.75 |
| Email Verification (10,000 emails) | ~$10 (one-time) |
| **TOTAL Month 1** | **~$192** |

### Month 2+ (Full Scale)
| Item | Cost |
|------|------|
| Hypergrowth Plan | $97 |
| 15 Active Accounts | $100-$150 |
| 5-7 Domains | ~$8 |
| **TOTAL Monthly (Ongoing)** | **~$205-$255** |

### Annual Cost (Estimated)
**$2,460-$3,060/year** for full-scale cold email infrastructure serving 10,000+ contacts.

---

## RISKS & MITIGATIONS

| Risk | Probability | Mitigation |
|------|-------------|------------|
| Pre-warmed domains don't match brand | HIGH | Use domain forwarding; recipients see your real site when clicking |
| Email list has high bounce rate | MEDIUM | Verify ALL emails before uploading; target <2% bounce |
| Slow warmup delays sending | LOW | Pre-warmed accounts bypass this; DFY accounts start warming day 1 |
| Spam folder landing | MEDIUM | Follow 20-25 emails/day limit; plain text; personalization |
| Instantly retains domain ownership | LOW impact | This is standard for managed services; your brand is in the email content, not the domain |
| API V1 references in codebase are outdated | LOW | All new integrations use V2; update SUNAIVA_RADAR_DIRECTIVE.md references |

---

## GENESIS INTEGRATION ROADMAP (Post-Purchase)

### Day 1: Foundation
- [ ] Store API key in `.env`
- [ ] Build `core/instantly_client.py` (V2 API wrapper)
- [ ] Test API connectivity

### Day 2: Lead Pipeline
- [ ] Upload verified tradies list via API
- [ ] Upload verified creators list via API
- [ ] Create campaign sequences via API
- [ ] Set up webhook endpoints in n8n

### Day 3: Automation
- [ ] Wire webhooks: opened --> Vapi call trigger
- [ ] Wire webhooks: replied --> GHL pipeline
- [ ] Wire webhooks: bounced --> list cleanup
- [ ] Dashboard: campaign metrics in PostgreSQL

### Week 2: Full Autonomy
- [ ] Genesis Execution Layer manages campaigns
- [ ] Auto-scaling: add DFY accounts as volume grows
- [ ] A/B test optimization via API
- [ ] Daily deliverability reporting

---

## SOURCES

- [Instantly.ai Pricing](https://instantly.ai/pricing)
- [Pre-Warmed Email Accounts](https://instantly.ai/pre-warmed-email-accounts)
- [Pre-Warmed Accounts Help Center](https://help.instantly.ai/en/articles/9969215-pre-warmed-accounts)
- [DFY Service Help Center](https://help.instantly.ai/en/articles/9361043-dfy-done-for-you-service-from-instantly-automated-email-setup)
- [Cold Email Infrastructure Guide](https://instantly.ai/blog/cold-email-infrastructure/)
- [Secondary Domains Strategy](https://instantly.ai/blog/secondary-domains/)
- [SPF DKIM DMARC Setup Guide](https://help.instantly.ai/en/articles/6222192-how-to-set-up-mx-spf-dkim-dmarc-domain-forwarding)
- [API V2 Documentation](https://developer.instantly.ai/api/v2)
- [Cold Email Benchmark Report 2026](https://instantly.ai/cold-email-benchmark-report-2026)
- [Instantly 2026 Pricing Breakdown (SalesHandy)](https://www.saleshandy.com/blog/instantly-pricing/)
- [How Warm-Up Works (Instantly Help Center)](https://help.instantly.ai/en/articles/5975329-how-warm-up-works-and-why-it-s-important)
- [Scaling Cold Email Campaigns (Instantly Help Center)](https://help.instantly.ai/en/articles/6502027-scale-your-cold-email-campaigns-with-secondary-sending-domains-the-strategy-how-to-implement-it)
- [Domain Deliverability Benchmarks 2026 (Mailforge)](https://www.mailforge.ai/blog/domain-deliverability-benchmarks)

---

*Generated by Genesis Orchestrator (Claude Opus 4.6) | 2026-02-15*
*All pricing verified against Instantly.ai as of February 2026*
