# GHL Marketplace & Native Features Audit — Phase 1 Products
## ReceptionistAI for Australian Tradies

**Date**: 2026-02-18
**Author**: Claude Opus 4.6 (Genesis Research Agent)
**Purpose**: Native-First Protocol audit — identify pre-built components to USE instead of BUILD
**Context**: Launching 3 Phase 1 products for Australian tradies via GHL Agency plan

---

## Executive Summary

**Critical Finding: GHL already has 80-90% of what we need built natively.**

The research reveals that GoHighLevel's native features (reputation management, review widgets, missed call text back, website builder, AI employee, invoicing) combined with the Extendly Small Business Snapshot and optional GHL Plumbing Snapshot cover nearly all Phase 1 requirements. The only custom development needed is branding, configuration, and minor integration work.

**Estimated savings**: 3-5 weeks of development time by using native components.
**Estimated cost of pre-built components**: ~$199-$500 one-time + ~$97-$297/mo GHL subscription (already have).

---

## Table of Contents

1. [Product 1: Missed Call Text Back ($97/mo)](#product-1-missed-call-text-back-97mo)
2. [Product 2: Review Generator ($197/mo)](#product-2-review-generator-197mo)
3. [Product 3: Website Replacement ($397/mo)](#product-3-website-replacement-397mo)
4. [GHL Native Features Inventory](#ghl-native-features-inventory)
5. [GHL Marketplace Apps Relevant to Phase 1](#ghl-marketplace-apps-relevant-to-phase-1)
6. [Snapshots & Templates](#snapshots--templates)
7. [Cost Analysis](#cost-analysis)
8. [Recommendations: USE vs BUILD](#recommendations-use-vs-build)
9. [Sources](#sources)

---

## Product 1: Missed Call Text Back ($97/mo)

### What We Need
- Automatic SMS reply when a call is missed
- Configurable ring timeout before triggering
- Customizable message per client
- Works with Australian phone numbers
- Sends from the number that was called

### What GHL Provides NATIVELY (Zero Build Required)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Auto SMS on missed call | YES | Built-in at Settings > Phone Numbers > Advanced Settings > Voicemail & Missed Call Textback |
| Configurable ring timeout | YES | Slider control, 10-20 seconds recommended |
| Custom message per client | YES | Full text customization with merge fields (contact name, etc.) |
| Send from called number | YES | Recent update: MCTB now sends from the number called (previously sent from default) |
| Workflow automation option | YES | Workflow recipe template available for advanced MCTB with wait steps and tag filtering |
| Test before activation | YES | Built-in test message feature |
| After-hours routing | YES | Configurable in workflow triggers |

### What We Need to BUILD: **NOTHING**

GHL's native MCTB feature is complete and production-ready. It includes:
- Ring timeout configuration (slider)
- Custom SMS message with merge fields
- Sends from the number that was called
- Workflow template for advanced scenarios (e.g., deduplicate messages, add wait steps)
- Works with LC Phone numbers

### Australian Phone Considerations
- LC Phone (GHL's built-in phone system, powered by Twilio) supports Australian numbers
- **Limitation**: Australian MOBILE numbers are sometimes rejected; landline/fixed numbers approved without issue
- **Alternative**: Use Telnyx integration via CRM Phone Pro marketplace app for better AU support and 50-72% cost savings
- A2P registration requires ABN (Australian Business Number) via ABN Lookup

### MCTB Enhancement Opportunities (Optional, Low Priority)
- Smart routing based on time of day (native workflow)
- Conversation AI follow-up after initial text ($0.02/message)
- Lead capture and CRM auto-tagging (native workflow)

### Verdict: 100% NATIVE. Zero development needed.

---

## Product 2: Review Generator ($197/mo)

### What We Need
1. **Review collection** — Automated SMS/email sequences asking customers for reviews
2. **Review widget** — Embeddable widget showing Google/Facebook reviews on client websites
3. **Review monitoring** — Dashboard to see all reviews in one place
4. **Review response** — Ability to reply to reviews (ideally AI-assisted)
5. **QR codes** — Physical QR codes for job sites / business cards

### What GHL Provides NATIVELY

#### A. Review Collection (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Automated review requests via SMS | YES | Workflow trigger: job complete, invoice paid, appointment done, etc. |
| Automated review requests via email | YES | Same workflow, multi-channel (SMS + email + WhatsApp) |
| Customizable request messages | YES | Full merge field support, personalized per contact |
| Bulk review requests | YES | Rebuilt 2025: send to hundreds/thousands at once, background processing |
| Review request workflow templates | YES | Pre-built templates in workflow library |
| Trigger on pipeline stage change | YES | e.g., "Job Complete" stage triggers review request |
| Dynamic QR codes for reviews | YES | QR Code Builder links directly to review page, dynamic URLs, scan tracking |
| Review request scheduling | YES | Delay/wait steps in workflows |

#### B. Review Widget (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Embeddable review widget | YES | 7 layout types: List, Grid, Masonry, Carousel, Slider, Flash, Legacy |
| Floating badge widget | YES | Always-visible rotating review badge, corner placement options |
| Slider widget | YES | Carousel format, one review at a time |
| Google reviews support | YES | Pulls from Google My Business |
| Facebook reviews support | YES | Pulls from Facebook |
| 40+ review platform support | YES | Multi-platform review aggregation |
| Embed on external websites | YES | Copy embed code, paste into any website (WordPress, Wix, custom, etc.) |
| Auto-update with new reviews | YES | Widget refreshes automatically |
| Theme customization | YES | Light, Dark, Custom colors |
| Font customization | YES | Font family selection |
| Color customization | YES | Background, borders, stars, text, buttons, avatars |
| AI-generated review summary | YES | Short (1-2 sentences), Detailed (3-4), Action Points (bullet) |
| Minimum rating filter | YES | Only show 4+ or 5-star reviews |
| "Write a Review" button | YES | Optional CTA button on widget |
| Multiple widgets per page | YES | Each with separate embed code |
| Mobile responsive | YES | Fully optimized for all devices |

#### C. Review Monitoring (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Centralized review dashboard | YES | All reviews from Google, Facebook, 40+ platforms in one place |
| Real-time review monitoring | YES | New GMB reviews detected in real-time |
| Review analytics | YES | Track trends, sentiment, volume |
| Competitor analysis | YES | Compare review counts, ratings, keyword trends vs. local competitors |

#### D. Review Response (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Manual review replies | YES | Reply directly from GHL dashboard |
| AI-suggested replies | YES | Reviews AI "Suggestive" mode generates response drafts |
| AI auto-pilot replies | YES | Reviews AI "Auto-Pilot" mode auto-responds based on settings |
| AI review response cost | $0.01/review | Slashed from $0.08 to $0.01 per response |
| Agency rebilling markup | YES | Bill clients at cost + your markup |

#### E. QR Codes (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| QR Code Builder | YES | Built-in QR code generator |
| Link to review page | YES | Direct link to Google/Facebook review page |
| Dynamic URLs | YES | Update destination without regenerating QR |
| Scan tracking | YES | Monitor engagement per QR code |
| Multiple QR types | YES | Payment, WhatsApp, Funnel, Form, Survey, Quiz |
| vCard QR codes | YES | Digital business card QR codes |

### What We Need to BUILD: **NOTHING**

Every component of the Review Generator product exists natively in GHL:
- Review collection via automated SMS/email sequences
- 7 types of embeddable review widgets (List, Grid, Masonry, Carousel, Slider, Flash, Legacy)
- Floating badge and slider widgets for always-visible social proof
- AI-powered review responses at $0.01/review
- QR code generation with dynamic URLs and scan tracking
- Competitor analysis built-in

### Comparison: GHL Native vs. Standalone Tools

| Feature | GHL Native (Included) | Podium ($289-$449/mo) | Birdeye ($299+/mo) | Yext ($199+/mo) |
|---------|----------------------|----------------------|-------------------|-----------------|
| Review collection | YES | YES | YES | YES |
| Review widget | YES (7 types) | YES | YES | Limited |
| AI review replies | YES ($0.01/ea) | YES | YES | YES |
| 40+ platform monitoring | YES | Limited | YES | YES |
| QR codes | YES | NO | NO | NO |
| Competitor analysis | YES | NO | YES | YES |
| CRM integration | NATIVE | Requires integration | Requires integration | Requires integration |
| Additional cost | $0 (included in GHL) | $289-$449/mo | $299+/mo | $199+/mo |

**GHL's native reputation management eliminates the need for Podium ($289-449/mo), Birdeye ($299+/mo), or Yext ($199+/mo).** This is massive cost savings for our tradies.

### Verdict: 100% NATIVE. Zero development needed.

---

## Product 3: Website Replacement ($397/mo)

### What We Need
1. **Professional tradie website** — Clean, modern, mobile-responsive
2. **Lead capture forms** — Contact form, quote request form
3. **Appointment booking** — Online calendar/scheduling
4. **Review widget integration** — Show reviews on the website
5. **SEO basics** — Meta tags, local SEO, page speed optimization
6. **Hosting** — Reliable hosting included

### What GHL Provides NATIVELY

#### A. Website Builder (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Drag-and-drop builder | YES | No-code visual editor |
| 1,000+ templates | YES | Including home services, plumber, electrician, HVAC templates |
| Mobile responsive | YES | All templates auto-responsive |
| Custom domains | YES | Connect client's domain |
| SSL included | YES | Free SSL with hosting |
| Hosting included | YES | Secure hosting included in every plan |
| Multi-page websites | YES | Full website support (not just landing pages) |
| AI website builder | YES | Generate site from text prompt (free, 1,000 prompts/day) |
| Global sections | YES | 2025 update: shared headers/footers across pages |
| Multi-domain control | YES | 2025 update: manage multiple domains |

#### B. Lead Capture (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Contact forms | YES | Drag-and-drop form builder |
| Quote request forms | YES | Custom fields, conditional logic |
| Chat widget | YES | Live chat + AI chatbot (Conversation AI) |
| Click-to-call | YES | Phone number CTA buttons |
| Pop-up forms | YES | Exit-intent, timed, scroll-triggered |
| Embed on external sites | YES | Forms work on non-GHL websites too |

#### C. Appointment Booking (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Online calendar | YES | Built-in scheduling system |
| Google Calendar sync | YES | Two-way sync, prevents double-booking |
| Automated reminders | YES | SMS + email appointment reminders |
| No-show follow-up | YES | Workflow automation for missed appointments |
| Multiple calendar types | YES | Round-robin, collective, class booking |
| AI appointment booking | YES | Conversation AI books appointments via chat/SMS ($0.02/msg) |
| Voice AI booking | YES | AI Voice Agent books appointments via phone ($0.06/min) |

#### D. SEO Tools (100% Native)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| On-page SEO audit | YES | Content score + technical score powered by Search Atlas |
| Site monitoring dashboard | YES | Authority, traffic, backlinks, technical health |
| Page speed monitoring | YES | Desktop + mobile reports in Marketing Audit |
| Local SEO heatmap | YES | Geo-targeted search visibility visualization |
| Keyword tracking | YES | Up to 1,000 keywords |
| Competitor SEO analysis | YES | Domain and competitor analysis via Site Explorer |
| Branded SEO reports | YES | White-label client-facing reports |

#### E. Invoicing & Payments (100% Native — Bonus Feature)

| Feature | GHL Native? | Details |
|---------|-------------|---------|
| Estimates/quotes | YES | Create, send, track estimates (Draft/Sent/Accepted/Declined/Invoiced) |
| Invoices | YES | Full invoicing with PDF generation |
| Online payments | YES | Credit card, debit, bank transfer, cash tracking |
| Recurring invoices | YES | Automatic recurring billing |
| Partial payments | YES | Accept deposits/partial payments |
| Mobile estimate payments | YES | Client accepts + pays from mobile in one flow |
| Pipeline integration | YES | Auto-link invoices/estimates to opportunities |
| Send via SMS/email | YES | Multi-channel estimate delivery |

### What We Need to BUILD: **Minimal — Configuration Only**

The website builder, lead capture, appointment booking, SEO tools, and even invoicing are all native. We need to:

1. **Customize templates** — Select and brand tradie-specific templates (hours, not days)
2. **Configure workflows** — Set up lead nurture + appointment reminder workflows
3. **Set up review widget on website** — Embed the native review widget
4. **Configure SEO settings** — Enter business details, keywords, local info
5. **Connect domain** — Point client domain to GHL hosting

### Verdict: 95% NATIVE. Only branding/configuration needed.

---

## GHL Native Features Inventory

### Complete Feature List Relevant to Phase 1

| Category | Feature | Included in GHL Plan | Additional Cost |
|----------|---------|---------------------|-----------------|
| **Phone** | Missed Call Text Back | YES | LC Phone usage (calls/SMS) |
| **Phone** | Call tracking | YES | LC Phone usage |
| **Phone** | Call recording | YES | LC Phone usage |
| **Phone** | Voicemail | YES | Included |
| **Reviews** | Review request automation | YES | $0 |
| **Reviews** | Review widget (7 types) | YES | $0 |
| **Reviews** | Review monitoring (40+ platforms) | YES | $0 |
| **Reviews** | AI review responses | YES | $0.01/review |
| **Reviews** | Competitor analysis | YES | $0 |
| **Reviews** | QR code generation | YES | $0 |
| **Website** | Drag-and-drop builder | YES | $0 |
| **Website** | 1,000+ templates | YES | $0 |
| **Website** | SSL + hosting | YES | $0 |
| **Website** | AI website generation | YES | Free (1,000 prompts/day) |
| **CRM** | Contact management | YES | $0 |
| **CRM** | Pipeline/opportunity tracking | YES | $0 |
| **CRM** | Unified inbox (SMS, email, FB, IG, WhatsApp) | YES | $0 |
| **Automation** | Workflow builder | YES | $0 |
| **Automation** | Workflow templates | YES | $0 |
| **Calendar** | Appointment booking | YES | $0 |
| **Calendar** | Google Calendar sync | YES | $0 |
| **Calendar** | Automated reminders | YES | $0 |
| **Invoicing** | Estimates + invoices | YES | $0 |
| **Invoicing** | Online payments (Stripe) | YES | Stripe fees |
| **SEO** | On-page audit | YES | $0 |
| **SEO** | Site monitoring | YES | $0 |
| **SEO** | Local SEO heatmap | YES | $0 |
| **Marketing** | Email campaigns | YES | LC Email usage |
| **Marketing** | SMS campaigns | YES | LC Phone usage |
| **AI** | Conversation AI (chatbot) | Optional | $0.02/msg or $97/mo unlimited |
| **AI** | Voice AI (phone agent) | Optional | $0.06/min + token costs |
| **AI** | Reviews AI | Optional | $0.01/review |
| **AI** | Content AI | Optional | $0.09/1K words |
| **AI** | Workflow AI | Optional | $0.01/execution |
| **Prospecting** | Marketing Audit Report | YES | $0 (free version) |
| **Prospecting** | Competitor analysis | YES | $0 |

---

## GHL Marketplace Apps Relevant to Phase 1

### Tier 1: High Relevance

| App | What It Does | Pricing Model | Relevance |
|-----|-------------|---------------|-----------|
| **CRM Phone Pro** | Telnyx integration for GHL — bypasses LC Phone/Twilio, 50-72% cost savings on SMS and calls | Marketplace app (check in-app for exact price) | HIGH — We already use Telnyx; this integrates it directly with GHL CRM. Call logs sync to contacts. |
| **Plumbing Snapshot** (GHL Official) | Pre-built sub-account template for plumbing businesses: website, forms, calendars, workflows, email campaigns, review funnel | FREE (official GHL snapshot) | HIGH — Ready-made plumber setup, saves days of configuration |
| **Extendly Small Business Snapshot** | 99 workflows, 26 funnels/websites, 177 email/SMS templates, lead management, review/referral campaigns | ~$199 one-time + 3 months free support | MEDIUM-HIGH — Already installed. Generic but comprehensive foundation. |

### Tier 2: Potentially Useful

| App | What It Does | Pricing Model | Relevance |
|-----|-------------|---------------|-----------|
| **Level Up Marketplace** | 120+ apps subscription for GHL agencies — CRM, marketing, e-commerce, helpdesk integrations | Monthly subscription (check pricing) | MEDIUM — Useful if we need many integrations; overkill for Phase 1 |
| **SociableKit** | Free Google Reviews embed widget for any website | Free | LOW — GHL native widget is better and already included |
| **WiserReview** | Google review widget for GHL | Paid | LOW — GHL native widget makes this unnecessary |

### Tier 3: Not Needed for Phase 1

| App | Why Not Needed |
|-----|---------------|
| Podium integration | GHL native reputation management is equivalent; Podium costs $289-449/mo extra |
| Birdeye integration | GHL native is sufficient for Phase 1 tradies; Birdeye costs $299+/mo |
| Yext integration | Overkill for local tradies; $199+/mo |

---

## Snapshots & Templates

### Available Snapshots for Tradies

| Snapshot | Source | Price | What's Included | Recommendation |
|----------|--------|-------|-----------------|----------------|
| **Plumbing Snapshot** | GHL Official | FREE | Website, forms, calendars, workflows, email campaigns, social posts, review funnel | USE — Start here for plumber clients |
| **Extendly Small Business** | Extendly | ~$199 one-time | 99 workflows, 26 funnels, 177 templates, 3mo support, 1yr updates | ALREADY INSTALLED — Keep as base layer |
| **Home Services Niche Snapshot** | Various providers | $297 per niche | Industry-specific CRM, workflows, funnels for HVAC/electrical/plumbing | EVALUATE — Consider for electrician/HVAC expansion |
| **3-Niche Pack** | Various providers | $497 (3 niches) | Save vs. buying individually | EVALUATE — If expanding to 3+ trade types |
| **Etsy GHL Templates** | Third-party designers | ~$20-$50 | Plumbing/construction website templates | LOW PRIORITY — GHL native templates are sufficient |

### Website Templates Available in GHL

GHL now has 1,000+ templates including specific categories for:
- Plumbing
- Electrical
- HVAC
- Solar
- Construction
- Roofing
- Home repair
- Landscaping
- Cleaning services
- Pressure washing

All templates include:
- Mobile responsive design
- Lead capture forms
- Call-to-action buttons
- Appointment booking integration
- Modern, professional design (significantly improved from early GHL templates)

---

## Cost Analysis

### Phase 1 Cost Structure (Per Tradie Client)

#### Our Costs (Per Client)

| Component | Cost | Type | Source |
|-----------|------|------|--------|
| GHL Sub-Account | $0 (unlimited on Agency plan) | Included | GHL Unlimited/SaaS Pro plan |
| LC Phone — AU local number | ~$1.15/mo | Monthly | LC Phone pricing |
| LC Phone — SMS (est. 100 MCTB/mo) | ~$1-3/mo | Usage | ~$0.01-0.03/SMS |
| LC Phone — Calls | ~$2-5/mo | Usage | $0.01-0.02/min |
| Reviews AI (est. 20 reviews/mo) | $0.20/mo | Usage | $0.01/review |
| Hosting (website) | $0 | Included | GHL plan |
| SSL | $0 | Included | GHL plan |
| **TOTAL per client** | **~$4-10/mo** | | |

#### Alternative: Telnyx via CRM Phone Pro

| Component | Cost | Savings vs. LC Phone |
|-----------|------|---------------------|
| AU phone number | ~$1/mo | Similar |
| SMS | ~$0.005-0.01/SMS | 50-72% savings |
| Calls (inbound) | ~$0.005/min | 50% savings |
| **TOTAL per client** | **~$2-5/mo** | 50% cheaper |

#### Revenue vs. Cost (Per Client)

| Product | Monthly Revenue | Monthly Cost | Monthly Profit | Margin |
|---------|----------------|--------------|----------------|--------|
| MCTB ($97/mo) | $97 | ~$3-5 | ~$92-94 | 95-97% |
| Review Generator ($197/mo) | $197 | ~$1-3 | ~$194-196 | 98-99% |
| Website Replacement ($397/mo) | $397 | ~$2-5 | ~$392-395 | 98-99% |
| **Full Stack (all 3)** | **$691/mo** | **~$6-13/mo** | **~$678-685/mo** | **98%** |

### One-Time Setup Costs

| Item | Cost | Already Have? |
|------|------|---------------|
| GHL Agency Plan (Unlimited) | $297/mo | YES |
| Extendly Small Business Snapshot | $199 | YES (installed) |
| GHL Plumbing Snapshot | $0 | FREE |
| Custom template design (if needed) | $0-50 | DIY with GHL builder |
| CRM Phone Pro app (Telnyx integration) | Check marketplace | Optional |
| **Total one-time** | **~$0-50** | Most already done |

---

## Recommendations: USE vs BUILD

### DEFINITIVE MATRIX

| Component | USE (Pre-Built) | BUILD (Custom) | Decision | Reasoning |
|-----------|-----------------|----------------|----------|-----------|
| Missed Call Text Back | GHL Native MCTB | - | **USE** | 100% native, production-ready, zero dev needed |
| MCTB Workflow (advanced) | GHL Workflow Template | - | **USE** | Template in workflow library; customize in minutes |
| Review Collection (SMS/Email) | GHL Native Reputation Management | - | **USE** | Full automation with workflows, bulk sends, merge fields |
| Review Widget | GHL Native (7 layout types) | - | **USE** | Grid, List, Masonry, Carousel, Slider, Flash, Legacy + Floating Badge |
| Review Widget on External Sites | GHL Embed Code | - | **USE** | Copy-paste embed code works on any website platform |
| AI Review Responses | GHL Reviews AI | - | **USE** | $0.01/review, auto-pilot or suggestive modes |
| Review QR Codes | GHL QR Code Builder | - | **USE** | Dynamic URLs, scan tracking, direct link to review page |
| Review Monitoring Dashboard | GHL Reputation Dashboard | - | **USE** | 40+ platforms, real-time, competitor analysis |
| Tradie Website | GHL Website Builder + Templates | - | **USE** | 1,000+ templates including plumber/electrician/HVAC |
| Website Hosting + SSL | GHL Included Hosting | - | **USE** | Included in every GHL plan |
| Lead Capture Forms | GHL Form Builder | - | **USE** | Drag-and-drop, embed on any site |
| Appointment Booking | GHL Calendar | - | **USE** | Google Calendar sync, reminders, no-show follow-up |
| SEO Audit + Monitoring | GHL SEO Tools (Search Atlas) | - | **USE** | On-page audit, site monitoring, local heatmap, keyword tracking |
| Invoicing & Estimates | GHL Native Invoicing | - | **USE** | Estimates, invoices, online payments, recurring billing |
| CRM & Pipeline | GHL Native CRM | - | **USE** | Unified inbox, pipeline tracking, contact management |
| AI Chatbot (upsell) | GHL Conversation AI | - | **USE** | $0.02/msg, books appointments, answers questions |
| AI Voice Agent (upsell) | GHL Voice AI | - | **USE** | $0.06/min, handles inbound calls, books appointments |
| Prospecting/Audit Reports | GHL Marketing Audit Report | - | **USE** | Generate audit reports for prospects (free version available) |
| Telnyx Phone Integration | CRM Phone Pro (Marketplace) | - | **USE** | Direct Telnyx-GHL integration, 50-72% cost savings |
| Sub-Account Setup | GHL Plumbing Snapshot | - | **USE** | Free official snapshot with website, workflows, forms, calendars |
| Onboarding Automation | Extendly Snapshot Workflows | - | **USE** | 99 pre-built workflows already installed |
| Client Dashboard/Reporting | GHL Native Reporting | - | **USE** | Analytics, campaign performance, review trends |
| White-Label Branding | GHL SaaS Mode | - | **USE** | White-label desktop app, custom domain, branded reports |
| **Custom Branding** | - | Brand colors, logo, copy for templates | **BUILD** (minor) | Template customization only, not development |
| **Sales Collateral** | - | Pitch decks, one-pagers for tradies | **BUILD** (minor) | Marketing content, not software |
| **Onboarding SOP** | - | Step-by-step client onboarding guide | **BUILD** (minor) | Process documentation |

### Summary

| Category | Count |
|----------|-------|
| **USE pre-built (zero development)** | 23 components |
| **BUILD custom (minor configuration/content)** | 3 components |
| **Total development time saved** | ~3-5 weeks |

---

## GHL AI Employee — Upsell Opportunity

GHL's AI Employee suite represents a natural upsell path for Phase 2:

| AI Feature | Cost | Upsell Potential |
|------------|------|-----------------|
| Conversation AI (SMS/web chatbot) | $0.02/msg or $97/mo unlimited | Upsell at $49-97/mo to tradies |
| Voice AI (phone agent) | $0.06/min + tokens | Upsell at $197-297/mo (this IS ReceptionistAI) |
| Reviews AI (auto-respond) | $0.01/review | Include in Review Generator or charge $29/mo add-on |
| Content AI (social posts, blogs) | $0.09/1K words | Future social media management upsell |
| Workflow AI | $0.01/execution | Internal efficiency, no client-facing upsell needed |

**Key Insight**: GHL Voice AI at $0.06/min is a direct competitor/alternative to our Telnyx-based voice agent. For Phase 1 tradies who want basic AI receptionist, GHL Voice AI may be sufficient without custom Telnyx development. Evaluate during Phase 1 whether to offer GHL Voice AI or our custom Telnyx solution.

---

## Australian-Specific Considerations

| Item | Detail |
|------|--------|
| **Phone Numbers** | LC Phone supports AU landline numbers; mobile numbers sometimes rejected. Use Telnyx via CRM Phone Pro as backup. |
| **A2P Registration** | Required for SMS. Use ABN via ABN Lookup tool. $3 Fast Track fee for faster approval. |
| **SMS Pricing (LC Phone)** | ~$0.04-0.06/SMS for AU numbers |
| **SMS Pricing (Telnyx)** | ~$0.01-0.02/SMS — significantly cheaper |
| **Currency** | GHL bills in USD. Price products in AUD to tradies. |
| **Compliance** | Australian Spam Act 2003 applies to SMS marketing. Ensure opt-in/consent workflows. |

---

## Implementation Roadmap

### Week 1: Configuration (Not Development)
1. Load GHL Plumbing Snapshot into a test sub-account
2. Customize website template with tradie branding
3. Configure MCTB settings (timeout, message, number)
4. Set up review request workflow (trigger on job complete)
5. Create and customize review widget (choose layout type)
6. Generate QR codes for review collection

### Week 2: Testing & Refinement
1. Test MCTB end-to-end with AU number
2. Test review request workflow (SMS + email)
3. Test review widget embed on external site
4. Test appointment booking flow
5. Test lead capture forms
6. Configure SEO basics for template site

### Week 3: First Client Onboarding
1. Create sub-account from snapshot
2. Customize for specific tradie (logo, colors, services, hours)
3. Connect their domain
4. Port/assign phone number
5. Connect Google My Business for reviews
6. Go live

---

## Key Takeaways

1. **GHL is absurdly comprehensive for tradies.** Nearly everything we planned to build already exists natively.

2. **Our value-add is NOT the technology — it's the service.** We package, configure, and support GHL for tradies who would never set it up themselves.

3. **Margins are exceptional.** 95-99% profit margins on all three products because our cost is near-zero (just GHL usage fees).

4. **The Plumbing Snapshot + Extendly Snapshot give us a massive head start.** Weeks of workflow/funnel building already done.

5. **GHL's review widget eliminates the need for RepStack, Podium, Birdeye, or any third-party review tool.** The native widget supports 7 layouts, embeds on any website, auto-updates, includes AI summaries, and costs $0.

6. **CRM Phone Pro (Telnyx integration) could save 50-72% on telephony costs** vs. LC Phone/Twilio, and we already use Telnyx.

7. **GHL AI Employee is our Phase 2 upsell path.** Voice AI ($0.06/min), Conversation AI ($0.02/msg), and Reviews AI ($0.01/review) are natural add-ons.

8. **Zero custom development needed for Phase 1.** All three products (MCTB, Review Generator, Website Replacement) can be delivered entirely with native GHL features + snapshots + configuration.

---

## Sources

### GHL Official Documentation
- [Missed Call Text Back Configuration](https://help.gohighlevel.com/support/solutions/articles/48001239140-where-and-how-to-configure-the-missed-call-text-back-feature)
- [Reputation Management — Review Widget Customization](https://help.gohighlevel.com/support/solutions/articles/155000000997-customising-review-widgets-in-reputation-management)
- [Reputation Management — New Widget Types + AI Summary](https://help.gohighlevel.com/support/solutions/articles/155000005684-reputation-management-new-widget-types-full-ai-summary-control)
- [AI Product Pricing Update](https://help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing-update)
- [Reviews AI — Suggestive and Auto-Pilot Modes](https://help.gohighlevel.com/support/solutions/articles/155000001074-maximizing-customer-engagement-with-reviews-ai-a-guide-to-suggestive-and-auto-pilot-modes)
- [Plumbing Snapshot](https://help.gohighlevel.com/support/solutions/articles/155000002463-plumbing-snapshot)
- [LC Phone Pricing & Billing Guide](https://help.gohighlevel.com/support/solutions/articles/48001223556-lc-phone-pricing-billing-guide)
- [QR Code for Review Generation](https://help.gohighlevel.com/support/solutions/articles/155000002775-how-to-set-up-digital-qr-code-for-maximising-review-generation)
- [Site Audit & SEO Tools](https://help.gohighlevel.com/support/solutions/articles/155000005162-site-audit-monitor-analyze-and-optimize-your-website-s-technical-seo)
- [Marketing Audit Report](https://help.gohighlevel.com/support/solutions/articles/155000004990-how-to-use-marketing-audit-report-compare-reports-for-strategic-growth)
- [Invoicing & Estimates](https://www.gohighlevel.com/invoice-launch)
- [Conversation AI — Appointment Booking](https://help.gohighlevel.com/support/solutions/articles/155000000210-how-to-use-conversation-ai-to-book-appointments)
- [Voice AI Agent Overview](https://help.gohighlevel.com/support/solutions/articles/155000003911-ai-voice-agents-overview)
- [AI Employee Overview](https://help.gohighlevel.com/support/solutions/articles/155000003906-ai-employee-overview)
- [GHL Pricing Guide](https://help.gohighlevel.com/support/solutions/articles/155000001156-highlevel-pricing-guide)
- [SaaS Mode Setup Guide](https://help.gohighlevel.com/support/solutions/articles/48001184920-saas-mode-full-setup-guide-faq)
- [Reputation Management — Market Comparison](https://help.gohighlevel.com/support/solutions/articles/155000003397-reputation-management-market-comparison-why-you-should-choose-ghl-to-boost-your-online-reputation)
- [Competitor Analysis in Reputation Management](https://help.gohighlevel.com/support/solutions/articles/155000005344-reputation-management-competitor-analysis-in-highlevel)
- [Australian Mobile Phone Numbers Discussion](https://ideas.gohighlevel.com/lcphonesystem/p/australian-mobile-phone-numbers)
- [Telnyx Integration Feature Request](https://ideas.gohighlevel.com/integrations/p/integrate-with-telnyx-way-cheaper-than-twilio-free-incoming)

### Third-Party Analysis
- [GHL for Home Services — Ultimate Guide 2025](https://thefunnelsguys.com/go-highlevel-for-home-services-businesses-the-ultimate-guide-2025/)
- [Extendly Small Business Snapshot Review](https://ghlcentral.com/extendly-small-business-snapshot-review/)
- [GHL Reputation Management Overview 2025](https://supplygem.com/gohighlevel-reputation-management/)
- [Level Up Marketplace](https://marketplace.ghlcentral.com/business-tools/level-up-marketplace/)
- [GHL Website Templates Updated 2025](https://supplygem.com/gohighlevel-website-templates/)
- [GHL Marketplace Complete Guide](https://supplygem.com/gohighlevel-marketplace/)
- [Voice AI Pricing Guide](https://ghlcentral.com/highlevel-voice-ai-pricing-guide/)
- [GHL No-Code Website Builder Review](https://ghl-services-playbooks-automation-crm-marketing.ghost.io/highlevel-no-code-website-builder-tutorial-effortlessly-create-funnels-landing-pages-websites/)
- [Best GoHighLevel Snapshots 2026](https://ghlcentral.com/best-go-highlevel-snapshots/)
- [GHL LevelUp 2025 Features](https://www.gohighlevel.com/post/levelup-2025)

### Marketplace
- [GoHighLevel App Marketplace](https://marketplace.gohighlevel.com/)
- [GoHighLevel Marketplace — All Apps](https://marketplace.gohighlevel.com/all-apps)
- [Extendly Snapshot Store](https://extendly.com/highlevel-snapshot-store/)
- [GHL Plumber Snapshot (GHLAutomations)](https://ghlautomations.com/plumber-snapshot)

---

*Generated: 2026-02-18 | Genesis Research Agent | Native-First Protocol Audit*
