VIDEO_ID: wmvWC74dOCo
URL: https://www.youtube.com/watch?v=wmvWC74dOCo
TIMESTAMP_FLAGGED: 10
LANGUAGE: en
SNIPPET_COUNT: 467
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I just had my first ever millionoll month, $1 million cash collected in a single month selling digital products. And obviously that's super exciting. We've been building up to it, right? We had a bunch of $700,000 months. We had a bunch of $800,000 months. And then last month, we had our first milliondoll month ever. Um, and we're on track for it again this year or this month. We'll see if we hit it. Um, it's exciting. So, I got a lot of questions about what I did, what mattered, what didn't matter, what I would share to maybe an entrepreneur who is at the very beginning stages. And so, I thought I would break down and just kind of share with you five things I did right in selling digital products. Five things I did right to hit my first ever million- dollar month selling digital products. And frankly, the biggest lesson you should take away from this is just how possible it is. And it should stretch your mind towards the space and the industry that we're in. Um, and how much space there is for all of us and room there is for all of us. And I know that way back in the day, cuz I've been doing this for a long time. That's something we'll talk about. Um, but the first time like I ever saw someone share her income reports, I remember seeing her PayPal notifications. It was Amanda Francis. You might know her. And I just remember being so ex, oh my gosh, I can make so much money in this industry. Oh my gosh, I can this can actually work. And then I was actually just um my aunt is starting her business. She's been creating content for a while. She's following everything really really well. She's doing really really well. She's done such a great job. Um and we had a I had a little call with her. It's I guess perks of being my auntie and taking good care of me when I was little. I had a little call with her this morning and that was another thing we talked about was like how possible it is. You know, if you put the work in, it's not magic, but if you put the work in, um you really can make a great living living selling digital products. Um make a lot of money selling digital products. And so what I'm excited to do in this video is kind of break down what we've done, right? Um five things that really made a difference. Um what I want to share first of all is just data, right? So, if we had our first uh million-doll month, here's just some interesting data points that I think would be good for you to know. Um, so the average order value, this is a term you should know, A OV, average order value was $90. Basically, what that means is that all the orders that I got, the average order was $90. So, if someone checked out, on average, they gave me $90. So, think about that. I made a million dollars in one month with $90 orders. That's a very low ticket business. That's a very um those are inexpensive courses. Those are um you people aren't spending each individual customer isn't spending a lot of money with me. I just have lots and lots of customers giving me a little bit of money per transaction. $90 per transaction. The other thing that's very interesting kind of along those lines is that we had 11 over 11,000 total orders that month. So think about that. over 11,000 orders in a single month. That's a ton. We're running now at the stage where it's just an insane amount of volume, which is crazy and exciting and just it's just a good place to be in. Um the thing I'll share before I get into these five and then at the end I'm going to help you. One of the things we did really well this month is made our products go viral. So I'm going to share with you a little tool that will help you um if you've got products, digital products, you want to do digital products, I have a little um tool that we created to help them go viral. And I'll show you that cuz that's really cool. So, I'll show you that at the end. Um, but one thing that I want you to know as I break down my first ever million-doll month is that at the beginning, my first year, I made $63. So, just keep in mind that I've been doing this for a long time. And in my first entire, it took me a year to make $63. The thing I'm really good at is not quitting. The thing I'm really good at is sticking with something for a long time. So, just keep that in mind. Now, let's talk about these five things. So, okay. So, let's just call this elimination. To get to my first million-oll month, the first thing that I did was I eliminated, and I'm just reading off my nose in case you're wondering what I'm looking at. 95% of the things we think we need to do as business owners, we do not need to do. So, I'm a single mama. I'm with my baby literally all the time. She's with her little um like friend right now, a little friend and a nanny. um because I got to film these videos. I'm just taking a little second in the afternoon to film these videos. But for the most part, she's with me. This morning, we woke up. We went outside. I brought a bunch of paint outside. We've read stories. Um I took her across the street to the park. We've gone to the beach. Like, it's just been a lovely day here in Orange County. And we had a lot of fun today. And that's fortunately, I'm so lucky. That's us pretty much every single day. And so, um, I'm able to have such a successful business because I eliminated, but I didn't know that my business was going to be scalable because I was eliminating. I just eliminated pretty much everything entrepreneurs do, everything entrepreneurs think they need to do because I literally couldn't do it because I was a full-time single mama. And so, I got really lucky in that I just stopped doing it and accidentally stumbled my way into a much more successful business. But just keep that in mind. That's the first thing that over and over again and we're even looking at like what we're doing now and saying like can what can we eliminate more of? What can we eliminate more of? Because most of what you think you need to do, you don't need to do. Second thing is that I'm just going to call this the character element. I truly believe this. I truly believe that the more the better person I become, the more moral person I become, the more righteous person I become, the more good person I become, the more money I make. I see that. And I don't think it's because it's magic. I think that it's being a good steward of what we have. So like as I once I paid off all my debt, I started making more money because I was a good steward of the money I was already given. This was back when I was making like nothing. I paid off $100,000 worth of debt. And I truly believe that because I was a good steward of the money that I had, the little money that I had. I was fiscally responsible. I really, really prioritize paying off debt. Even when it seemed like I had no money to pay it off, I genuinely believe that I was given more. I attracted more. I just learned how to manage money better. Um money if you believe in like um the law of attraction which I do like what you put out is what you get. Um if you put out the energy of I will take good care of you like money is a good place. Money is safe with me. Money I'll take good care of it. Money flows to that. Money loves that. That's my opinion. Um but I truly do believe it. And I do feel like I have at least some, you know, I went from $63 in my first year to my first million dollar month. Like that's got to count for something. I really do believe it. At least I feel like the more I level up my character, the more money I make. And I believe that entrepreneurship is a game of not just personal development. You might have heard that before, but I think it's specifically it's a game of shedding. So shedding negative people, shedding negative energy, shedding negative processes, shedding negative customers. Like the more we shed negative things and people and systems and processes, the more money we make. The third thing is skill. I think that we just need to say this out loud. No one is born knowing how to have a million dollars in a single month. This is something we get better at. No one is born knowing marketing. This is something we get better at. No one is born knowing good product development. This is something we get better at. And so just giving ourselves the space to say, "Hey, it takes skill to excuse me. It takes skill to build up to a million dollars in a single month. And I'm going to master those skills of marketing, of copywriting, of, you know, content creation, whatever it might be, product creation, making a good checkout page, all of those different things. Um, that commitment to that skill, um, I think is really important. It it takes skill. Anyone can do it. Anyone can learn this skill. Um, we all are born, I truly believe, we're like this, like I you and I when we both were born knew the exact same amount about marketing, right? And and so we we need to learn it. Like marketing is a skill. Sales is a skill. Um and if you aren't where you want to be, it's just because you don't have the skills yet. Okay, cool. Now you can learn the skills. You're watching a video like this. This is a great thing to be doing. If you feel like you don't have enough skills, um taking some of my courses, you again, totally optional. Like I'm not pitching myself here, but the way that we teach our courses, it's skill acquisition. And so a lot of online courses are very vague and um like good luck, here's how to do it kind of or like here's the idea of doing it. Ours is like a tutorials where it's like step one do this then step two do this if it's doing like a check out page, step one put this on your check out page, step two put this on your check out page, step three put like where it's very practical and so it's good skill acquisition. And the other thing is like skills are something that can't be taken away from you. You can always have your skills. So in order to get to a million dollar months, I needed skill. I had skills that I got better at and I'm still getting better. The new skill I'm learning is hiring. Learning how to hire is not something I'm born knowing. How to find the right people, how to advertise to get the right people. All of that's not a skill of mine. Um, but it's something I'm learning and once I understand how to hire people and fill the pipeline with good people, um, that's a skill I'm always going to have. So, we need to learn skills. Uh, fourth thing is ads. A lot of times when I talk about ads, especially with beginners, their eyes glaze over because ads used to be um not accessible to everyone. Ads used to be very hard to do and very hard to make profitable. I do not think that's the case anymore at all. Um ads have never been easier. Ads have never been cheaper. We'll have students who run like $5 a day ads, very inexpensive, and they will literally make a sale within 24 to 48 hours, and then they'll use the money from that sale to pay for the next day's ads. and then it builds and scales until they're making quite a bit of money um running ads. And we're at the point where with AI ad creation and AI ad algorithms and AI ad programming, a lot of what we used to have to do manually that did take a lot of skills in terms of running ads. A lot of that is literally handled by artificial intelligence now. And so, do you remember back in the day when we used to like boost posts? That's basically what you're doing with ads, at least the way we teach, except that you're getting sales right away from it. So, we really believe that everyone should be running ads. We have stuff on this YouTube channel teaching you how to run ads. Highly, highly, highly recommend ads, especially if you're a beginner. It's not hard. It's not complicated. If you can make a post to Facebook, you can run an ad and get way more eyeballs on your stuff, way more traffic to your checkout pages. Um, if you have been doing this for like longer than a second, you certainly should be running ads. There's not really a good reason not to. Um I know people who like one girl, she was like, "I'm going to go to Starbucks and I'm going to work at Starbucks for a few hours a week just to pay for my ads." She only had to do that for one month and she didn't even really need to do that because her ads paid for themselves right away. But for her, it was like the jump she needed to where she was like, "Okay, I'm just going to go to Starbucks. If I work for a few hours a week, I'll pay for my ads and I'll be good." But like I said, she didn't even need to stay beyond that month. And really, she didn't even need to do it at all. But she was that committed. And I think that's the level of committed you should be if you want to like really make serious sales. And so learning how to run ads, learning how to scale ads, really, really, really not as much of a big deal as you think it's going to be at all. And the payoff is incredible. So ads, just for context, we're spending almost $300,000 a month on ads now. So we're spending quite a bit of money on ads. Um, but we worked up to that. And now for us, our average return on ad spend is right around I think it's $2.50. So, if I spend a dollar on ads, I make $2.50. So, if I spend $100 on ads, I get $250 back. And so, and that's, you know, that's a good thing to work up to. Like, we've certainly gotten better. I would say for an average person just getting started, you might spend a dollar and make a dollar and a half, maybe $2 if you're lucky, but you get better over time. And still, you're still spending a dollar and making a dollar and a half. That's like 50 cents back in your pocket that you didn't have. And it scales and it scales and it scales and it scales and you get better and you get better and you're better. So, just look into it. Just be open. Don't automatically close your mind to ads. Think, okay, Maria says everyone should be running ads even at the very beginning. That feels like something I should look into more. Just if that's all you take away from that video, perfect. Just start looking into it. And then finally, the fifth thing, and I'll show you the little tool that I want to show you, um, is your mind. What goal you set at some point becomes the bottleneck. So what seems impossible becomes obvious. So what I mean by that is um once upon a time my goal was $10,000 a month and then after a while $10,000 per month became my bottleneck. So I set a new goal $100,000 a month. Then I hit it and for three years in a row every month for three years in a row 36 months in a row I made $100,000. So what was my goal became my bottleneck. So now for me a million dollar was in a month was my goal. it's going to become my new bottleneck and I have to work to clear it. What became my goal, what was once my goal is now my bottleneck. Um, we're going to hit 15 million this year to maybe up to 20 million this year. Um, and so we got to make sure now that we know, oh, what be wasn't was once my goal now becomes my bottleneck. You take steps to overcome that. So those are the five things. Elimination, character, skills, ads, and your mind. Those are the five things I when I really sat down and thought about it. Those are the five things that made the biggest difference for me um in going from, you know, my first million dollar month. What I want to do now, let me turn this little circle on. I want to show you this little tool. Let me pull this up here. I got it here for you. Okay. So, I'm going to put a link to this in the description. Basically, what this is, hopefully, yeah, you can see the little thing. This is a way for you to build a viral digital product. So, you can kind of see here we have basically all the industries you could possibly think of. There's a lot of tabs down here. So, you kind of find your you find your industry. Um, I pulled up beauty just cuz it's kind of fun to do beauty. So, then [snorts] it's like, okay, here's general product ideas. These are general products in this industry that do really well. Things like anti-aging, things like a personal hair care routine, um, acne management, right? These are just like, you know, skin care related things, general product ideas. Then we drill down and we get more specific. So you might be like, you know what, I'm going to make a routine for people who are using random products, but they don't have a proper hair routine and maybe they're trying to grow their hair out, right? So choosing your specific product, your specific problem that you're solving. Then it gives you potentially different names. These are names that we know will do really well. Then you can kind of choose, okay, what makes the most sense? um maybe a course might make sense. And then are you going to add printables and then it includes mockups and additional resources just to kind of help you throughout that process. Um highly recommend it. I'm going to put a link to this in the description. It's super helpful and like I said has all the industries in here. You can kind of see at the bottom as I'm scrolling tons and tons and tons of industries. It just especially in this area over here it really helps you. We're pulling from, you know, we just had our 100,000th customer. So, we've really seen the full spectrum of products that do well and products that don't do well in different industries. We highly recommend you get this. If you feel like you have no idea what to sell, you should use this. If you feel like you are you have something but it's not selling well, use this to kind of see, oh, I need to tweak this with my product. Super helpful. I'm going to put a link in the description um for you down there and that's where I'll see you.