Tradie Lead Pipeline v1

type: entity

category: infrastructure

description: Complete pipeline: scrape → import → clean → enrich → export. 4,621 AU tradie leads in PostgreSQL tradie_leads table. Sources: LocalSearch.com.au (1,398 leads via Playwright scraper), Google Maps/ZOHO (3,778 leads via import). Email enrichment via website contact page scraping (74% success rate on tested batch).

database: Elestio PostgreSQL, table: tradie_leads (public schema)

top_trade: plumber (1459)


Email Enrichment Engine

description: Scrapes business websites for email addresses. Checks root, /contact, /contact-us pages. Regex extraction with false positive filtering (sentry, wix, images, placeholders). Prioritizes info@, admin@, contact@ prefixes. Rate limited with random delays.

success_rate: 74% on initial 50-lead batch (37/50 found)

files: scripts/tradie_email_enricher_async.py (10x faster async)


Instantly.ai Campaign Automation

description: Full API integration for Instantly.ai cold email platform. Creates campaigns with 5-email tradie drip sequence, imports leads from pipeline CSV, manages sending accounts. 20 pre-warmed sending accounts across 4 domains (streamlinechart.com, fusiive.com, consultsense.org, cohesionapex.com). API key verified working.

sending_capacity: 20 accounts × 30/day = 600 emails/day

existing_campaigns:
Sunaiva Partner Outreach - AU Agencies
ReceptionistAI Heatmap - Test Run


Tradie Cold Email Revenue Pipeline

category: revenue

description: End-to-end revenue pipeline: 4,621 AU tradie leads → email enrichment (357+ emails, growing) → Instantly.ai 5-email drip sequence → demo booking → ReceptionistAI sale ($497-997/mo). Expected: 250 emailable leads → 12 replies → 5 demos → 2 customers = $994-1,994/mo recurring from first batch. Pipeline refill: 2,484 remaining websites to enrich.

blocker: Instantly account warmup must complete (14-28 days)