AgileAdapt White-Label Partner Program

product: ReceptionistAI

infrastructure: Telnyx_AI_assistant_cloning + GHL_subaccount + ElevenLabs_voice


name: Partnership + Affiliate Combined Revenue Projection

notes: These are target scenarios. White-label is higher margin per client, affiliate requires more clients but zero delivery overhead. Both are recurring and compound over time.


type: strategy

name: Wholesaler Channel Partner Distribution Model

description: Trade wholesalers (Haymans/MMEM, Reece, Total Tools) as zero-CAC distribution channels. They email their existing trade accounts (10K-50K per wholesaler), we handle product/support, they earn 30% recurring commission. Haymans flagship: 200+ branches, 10K-15K accounts, 3% conversion = $400K/yr commission to them. 3 wholesalers at 3% = 1,350 customers = $4M/yr for us.


3-Phase GTM Sequence (Kinan Directive)

description: Phase 1: Perfect product suite (MCTB, Review Gen, AI Receptionist, Website Factory, Composable Pricing). Phase 2: FB group traction via affiliate posting teams (target 20-50 paying customers, collect testimonials). Phase 3: Channel partnerships with wholesalers ONLY after scores on the board. Sequence is non-negotiable — partners amplify what already works, they don't validate unproven products.


MMEM / Haymans Electrical

type: entity

description: Electrical wholesaler. Trades as Haymans, L&H, John R Turk, NHP Electrical. 200+ branches across Australia. 1,000+ employees. 10,000-15,000 active trade accounts. Annual revenue est. $500M-$1B AUD. Already runs loyalty programs and value-add services. Flagship target for channel partner program.

source: research


Reece Group (ASX:REH)

description: Plumbing and bathroom supplies. ASX-listed, $7B+ revenue. 600+ branches. 30,000-50,000 active trade accounts. Market leader in plumbing wholesale. Largest potential channel partner by account volume. Already offers some business tools to plumber customers.