type: concept

topic: architecture

summary: GHL operates on two levels: Agency Level (sovereign) and Sub-Account/Location Level (operational). Agency owns the CRM, controls billing, manages snapshots, configures white-label branding. Sub-account is the client workspace — they never see 'GoHighLevel', they see your branded platform. All automation, funnels, and contacts live at the sub-account level. Agency settings flow downward, client data stays contained upward.

key_facts: Agency Pro Plan = $497/mo unlocks SaaS mode

key_facts: Starter Plan = $97/mo, max 3 sub-accounts

key_facts: Unlimited Plan = $297/mo, no sub-account limit but no automated rebilling

key_facts: Agency cannot see sub-account data unless granted access

key_facts: White-label domain at agency level: app.youragency.com


topic: snapshots

summary: Snapshots are pre-built GHL configuration bundles — containing workflows, funnels, calendars, email templates, SMS sequences, pipelines, and settings — that can be cloned into any sub-account. They are the product-in-a-box that enables zero-touch client onboarding. The Extendly Small Business Snapshot (installed on Genesis GHL) includes 87+ workflows, 22 funnels, 177 email/SMS templates and covers the full client lifecycle.

key_facts: Snapshots can be shared via link or pushed from agency to sub-account

key_facts: Extendly snapshot: 87 workflows, 22 funnels, 177 templates

key_facts: Snapshot push does NOT overwrite existing contacts/pipelines

key_facts: Niche-specific snapshots (dental, plumbing, real estate) command premium pricing

key_facts: Custom snapshots are the #1 agency differentiator vs raw GHL resellers


summary: GHL SaaS Mode (Agency Pro Plan) transforms the agency from a service provider into a software vendor. Key capability: SaaS Configurator allows tiered subscription products (Silver/Gold/Platinum) linked to Stripe with automatic sub-account provisioning. When client buys, system auto-creates account, loads snapshot, sends login. Zero manual setup. This enables sub-account marginal cost approaching zero.

key_facts: SaaS Configurator links directly to Stripe

key_facts: Auto-provisioning: snapshot loads automatically on purchase

key_facts: Agency can configure feature limits per tier (which GHL features client can see)

key_facts: Rebilling markup: agency pays Twilio wholesale, charges client 2-5x retail

key_facts: White-label mobile app: additional $497/mo for branded iOS/Android app

key_facts: Zero-touch onboarding removes the 2-4 hour manual setup bottleneck


topic: revenue

summary: Rebilling is a silent revenue multiplier in GHL. Agencies pay wholesale Twilio/LC rates for SMS/email/voice, then mark up 2-5x and charge clients at retail. Across 100 clients each sending 5,000 marketing texts/month, this creates substantial passive recurring revenue that scales with client success — not agency headcount.

key_facts: Twilio/LC Phone SMS: $0.0079/segment → agency charges $0.02-$0.03

key_facts: Email: LC Email at cents/thousand → markups of 200-500%

key_facts: LC Phone AU numbers available, mobile numbers sometimes rejected

key_facts: Telnyx alternative: 50-72% cost savings vs Twilio via CRM Phone Pro marketplace app

key_facts: Rebilling revenue = passive, scales with client growth, requires zero additional work


summary: GHL Social Planner (Social Media Manager) is a native feature that manages social posting for clients from within GHL. Supports Facebook, Instagram, Google Business Profile, LinkedIn, Twitter/X. Agencies can charge $297-$497/mo for social media management fulfilled entirely through GHL's native toolset — no third-party scheduler required.

key_facts: Native GHL feature — no additional cost for agency Pro plan

key_facts: Supports: Facebook Pages, FB Groups, Instagram Business, Google Business Profile, LinkedIn Company, Twitter/X

key_facts: Client can post directly or agency manages from dashboard

key_facts: Rebrandable as 'Social Command Centre' or similar

key_facts: Replaces Hootsuite ($49-$599/mo) and Buffer ($15-$100/mo) at no additional cost

key_facts: Can be bundled as upsell: $197/mo social add-on to core MCTB/review offering


summary: Missed Call Text Back (MCTB) is the single most effective entry-point offer for local businesses. 62% of calls to small businesses go unanswered. 85% of those callers never call back — they call a competitor. MCTB auto-texts missed callers immediately, recovering lost revenue. Sold as standalone at $97/mo with near-zero maintenance. This is the Trojan Horse that gets clients into the GHL ecosystem.

key_facts: Setup: Settings > Phone Numbers > Advanced Settings > Voicemail & Missed Call Textback

key_facts: Average tradie loses 3-5 calls/day = 15-25 missed jobs/week

key_facts: Math Formula: missed calls × conversion rate × avg job value = monthly loss

key_facts: Client pays $97/mo, saves $2,000+ — ROI is undeniable

key_facts: MCTB subscribers become candidates for upsell to reviews, website, AI receptionist

key_facts: 100% native GHL — zero development required


summary: GHL's reputation management suite automates Google/Facebook review collection. Trigger: customer pays/job completes → GHL auto-sends SMS review request → customer clicks link → lands on GHL review widget → selects star rating → directed to Google if 4-5 stars, captured for private feedback if 1-3 stars. AI auto-responds to reviews at $0.01/review. 7 widget types for website embedding.

key_facts: 7 widget types: List, Grid, Masonry, Carousel, Slider, Flash, Legacy

key_facts: 40+ platform monitoring (Google, Facebook, Yelp, Tripadvisor etc)

key_facts: AI review response: $0.01/review — rebillable at $0.05+

key_facts: Competitor analysis built-in: monitor competitors' reviews

key_facts: Sold as standalone: $197/mo — replaces Birdeye ($299+/mo) and Podium ($289-449/mo)

key_facts: ROI story: 10 new 5-star reviews → 15% traffic increase → measurable new jobs


summary: GHL Workflow Builder is the automation core. Visual drag-and-drop canvas. Triggers include: form submitted, call received/missed, appointment booked/cancelled, tag added, pipeline stage changed, invoice paid, webhook received. Actions include: send SMS/email/DM, add/remove tag, create opportunity, update contact, assign to team, run AI action, webhook out to n8n/Zapier.

key_facts: Extendly snapshot includes 87 pre-built workflows covering full client lifecycle

key_facts: Key triggers: Missed Call, Form Submitted, Appointment Status, Payment Received

key_facts: Key actions: SMS, Email, Internal Notification, Add Tag, Move Pipeline Stage

key_facts: Multi-step nurture sequences: automated follow-up across 30+ days

key_facts: If/else branching: different paths based on contact data or behavior

key_facts: Webhook action: pushes data to n8n/Zapier for complex custom workflows


summary: Sub-account management is the operational core of a GHL agency. Each client gets their own sub-account (location). Agency can switch between sub-accounts from the main dashboard. Key management activities: snapshot deployment, workflow activation, team member assignment, phone number provisioning, calendar setup, Conversation AI configuration.

key_facts: Switch sub-accounts: agency dashboard > Locations tab > click client name

key_facts: Team members added per sub-account with specific role permissions

key_facts: Workflow activation: must toggle ON in each sub-account after snapshot load

key_facts: LC Phone: number purchasing at sub-account level ($1-2/month per number)

key_facts: A2P registration required for compliant SMS in AU (requires ABN)

key_facts: Conversation AI: configure at sub-account level, set bot personality and intent


topic: sales

summary: Nick Ponte's core sales closing technique. Walk the prospect through a calculation of their own loss, then contrast with the monthly fee. Works because the prospect calculates their own pain — not the salesperson. Eliminates price objection by making it mathematically absurd not to pay.

key_facts: Step 1: How many calls do you miss per day? (avg: 3-5)

key_facts: Step 2: How many would book? (use conservative 20-30%)

key_facts: Step 3: What's your average job value? ($500-2000 for tradies)

key_facts: Step 4: Multiply: 4 missed × 25% × $800 × 30 days = $2,400/month lost

key_facts: Close: 'Would you pay $97/month to stop losing $2,400?'

key_facts: Objection handling: 'Even if it saves ONE job it pays for itself 8x'


topic: retention

summary: The Dependency Stack is Ponte's retention strategy: layer multiple high-value services so the client would need to cancel 4+ different tools to leave. Each service creates a new dependency. The more services stacked, the higher the switching cost and the lower the churn.

key_facts: Layer 1: AI Receptionist (24/7 call handling)

key_facts: Layer 2: Free website built on GHL (replaces their existing site)

key_facts: Layer 3: Google Review automation (replaces Podium/Birdeye)

key_facts: Layer 4: Google Business Profile optimization and monitoring

key_facts: Layer 5: Social Media Planner (replaces Hootsuite)

key_facts: Cumulative switching cost: client would need to find 5 new vendors and migrate all data


summary: Nick Ponte's flagship case study: posted a Facebook status 'I just built a new AI receptionist. Who wants to try to break it? First 5 businesses reply.' Got 77 responses in 24 hours, booked 35 demos, closed 15 at $497/mo. Became 87 clients in 30 days. Proof that social proof + scarcity + demo-first approach bypasses traditional sales resistance.

key_facts: Facebook post: 'Who wants to try to break it?' — curiosity + scarcity hook

key_facts: 77 responses → 35 bookings → 15 closes = 41% close rate from booking

key_facts: $497/mo × 87 clients = $43,239 MRR in 30 days

key_facts: No paid ads, no cold outreach — pure social proof leverage

key_facts: Key mechanism: live demo proves value before any pitch

key_facts: Replicable: any agency can do this with their first AI assistant setup


topic: outreach

summary: Nick Ponte's 'He Got 1,000 SaaS Clients in 12 Months Using 5-Minute Looms (No Sales Calls)' strategy. Record a personalized 5-minute Loom video showing a prospect their own Google Business Profile, pointing out missing reviews, unanswered calls, website issues. Send as DM or email. Response rate: 35-40%+ because it's personalized AND valuable before they've paid anything.

key_facts: Video structure: 'I noticed your [specific problem] → here's what it's costing you → here's how we fix it'

key_facts: Personalization makes it non-spammable feeling

key_facts: Show their actual GBP listing, review count, competitor comparison

key_facts: No sales call needed — video does the selling, they sign up via link

key_facts: Scale: 20 Looms/day = 6-8 responses = 2-3 demos = 1 close


topic: scale

summary: GHL's SaaSPRENEUR Award Program recognizes Platinum agencies by sub-account count. Gold = 100+, Platinum = 500+, Diamond = 1000+. Platinum sellers listed on GHL's website, gain trust/referral flywheel, and access to GHL executive team. The tier structure creates a public accountability ladder and community motivation.

key_facts: Notable Diamond holders: FG Funnels (Julie Chennell 2000+ users), multiple others

key_facts: Extendly is Platinum tier (support infrastructure)

key_facts: HL Pro Tools is Platinum tier (UI/support tools)

key_facts: BricksFunnel.io is Platinum tier (home services niche focus)


source: White Label Platforms For Agency Scaling

summary: 24/7 white-label GHL support enables agencies to scale beyond 50 clients without hiring support staff. Three major providers: Extendly (99 workflows + 26 funnels snapshot, $999/mo), HL Pro Tools (unlimited support for all clients, Elite plan $897/mo), Growthable ($799+/mo). Agency presents their branded support team but it's fully outsourced.

key_facts: Extendly: 24/7 chat + Zoom, branded as your agency team, 95% satisfaction rate

key_facts: Extendly onboarding: 1-on-1 calls (valued $395), agencies charge $1,000-1,500 setup and keep profit

key_facts: HL Pro Tools Elite $897/mo: unlimited clients supported, fixed cost regardless of scale

key_facts: HL Pro Tools Theme Builder: custom CSS-free dashboard color/font customization

key_facts: Growthable: $799+/mo, personalized support focus

key_facts: Math: 100 clients × $297/mo = $29,700 MRR. Support cost = $897/mo (3% of MRR)


topic: pricing

summary: Nick Ponte's proven pricing framework for GHL agencies. Three-tier ladder: entry ($97-197/mo), growth ($297-497/mo), premium ($997+/mo or $2k+ setup). Entry point features: MCTB + basic CRM access. Growth: adds reviews, social, AI chat. Premium: adds AI voice receptionist, DFY setup, dedicated account manager.

key_facts: Entry: $97-197/mo — MCTB + basic inbox + CRM contacts

key_facts: Growth: $297-497/mo — adds review automation + social planner + AI chat widget

key_facts: Premium: $997+/mo — adds AI voice receptionist + DFY onboarding + priority support

key_facts: Setup fees: $1,500-$5,000 one-time (justified as custom configuration work)

key_facts: Australian market: setup $2,000-$4,000 AUD, monthly $297-$897 AUD

key_facts: Price anchoring: always present highest tier first, let them 'downgrade' to middle


source: GHL AI Synthetic Employee Strategy

summary: Done-For-You (DFY) onboarding is the churn eliminator. Agencies that do setup FOR clients (not just send login credentials) have dramatically lower 30-day churn. DFY creates initial wins, builds dependency, and justifies setup fee. Best practice: structured 2-call onboarding (Extendly model) — Call 1: discovery + goals, Call 2: live setup walkthrough.

key_facts: Extendly 2-call model: discovery call + setup walkthrough

key_facts: FG Funnels offers: free domain install, email setup, membership config

key_facts: 30-day churn drops from 40%+ to <5% with proper DFY onboarding

key_facts: Setup fee ($1,500-$5,000) covers: account config, snapshot deployment, team member setup, phone number provisioning, first campaign creation

key_facts: DFY onboarding creates 3-5 'first wins' in week 1 that anchor the client

key_facts: Video walkthrough library (Extendly has 200+ GHL tutorial videos) as white-label self-serve option


summary: GHL Conversation AI is the native chatbot/AI receptionist feature. Deployed on website chat widget, SMS, Facebook Messenger, Instagram DMs, Google Business Chat. Can be trained on custom knowledge base (business info, FAQs, services, pricing). Booking bot mode: AI handles entire appointment booking without human intervention.

key_facts: Pricing: usage-based, approximately $0.02/message for AI responses

key_facts: Modes: Suggestive (suggests replies to human) or Autopilot (fully autonomous)

key_facts: Training: feed business URL, custom Q&A, service descriptions

key_facts: Booking bot: integrates with GHL Calendar for live slot checking and booking

key_facts: Webchat widget: can be embedded on any website

key_facts: Agency markup: charge $97-297/mo for 'AI Chat Assistant' — cost is pennies/day


topic: website

summary: GHL Website Builder has 1,000+ niche templates and AI generation capability (1,000 prompts/day free). Includes on-page SEO audit, calendar booking integration, invoicing/estimates, forms, chat widget, pop-ups. Replaces WordPress + a dozen plugins. Sold as $397/mo standalone product or bundled in growth tier.

key_facts: 1,000+ industry templates: dental, plumbing, HVAC, real estate, restaurants

key_facts: AI website builder: describe business → generates full site in <2 minutes

key_facts: 1,000 AI page generation prompts/day — free at Agency Pro level

key_facts: Built-in SEO: meta tags, schema markup, sitemap, on-page audit tool

key_facts: Calendar booking: links directly to GHL Calendar — no Calendly needed

key_facts: Replaces: WordPress hosting + Elementor + SEO plugin + booking plugin = $100+/mo savings for client


topic: strategy

summary: Platinum GHL agencies specialize in 1-3 niches rather than going broad. Niche = custom snapshot + industry-specific outreach messaging + proof cases + referral network within industry. Tradie niches (plumbers, electricians, HVAC, landscapers) are prime: high job value ($500-3000), high missed call rate, cash flow sensitive, not tech-savvy.

key_facts: BricksFunnel.io (Platinum tier) = home services niche only — dominates it

key_facts: Niche snapshot pricing: $1,000-$5,000 one-time from agency (vs generic snapshot)

key_facts: Referral flywheel: one plumber closed → refers 3 plumber mates at industry BBQ

key_facts: Pain points per niche: plumbers (emergency calls, after-hours), dental (appointment no-shows), real estate (lead speed-to-lead)

key_facts: Genesis niche: Australian tradies — plumbers, electricians, HVAC, landscapers in QLD/NSW/VIC

key_facts: Niche authority: speak their language, show their KPIs, price against their benchmarks


topic: mistakes

summary: Nick Ponte repeatedly identifies the same agency failure patterns. Most common: trying to sell the full GHL platform on first contact (overwhelming), underpricing out of fear, no setup fee (devalues work), not activating workflows after snapshot load, ignoring rebilling revenue, no client success sequence in place.

key_facts: Mistake 1: Leading with 'GoHighLevel' brand — clients don't know it, don't care

key_facts: Mistake 2: Selling all features at once — leads to confused prospects who don't buy

key_facts: Mistake 3: $97/mo with no setup fee — clients don't value what they don't pay setup for

key_facts: Mistake 4: Forgetting to activate workflows after snapshot deployment

key_facts: Mistake 5: Not turning on rebilling — leaving passive revenue on the table

key_facts: Mistake 6: No check-in sequence — clients churn at 30/60/90 days if not engaged


summary: Beyond base subscription, Platinum agencies stack multiple revenue streams from a single client relationship. Each multiplier adds $50-500/mo per client. Across 100 clients, multipliers can double or triple the effective ARPU without acquiring new clients.

key_facts: Multiplier 1: Rebilling (SMS/email/call markups) — $20-100/client/mo passive

key_facts: Multiplier 2: UpHex ad management — $297/mo, agency keeps margin

key_facts: Multiplier 3: FormWise AI tools — $49-197/mo, near-zero cost

key_facts: Multiplier 4: Content AI / review response auto-pilot — $97/mo rebilled

key_facts: Multiplier 5: Social Planner — $197/mo for done-for-you social

key_facts: Multiplier 6: Hosting/domain management — $30-50/mo markup on GHL hosting


summary: UpHex integrates into GHL dashboard (iframe) and enables clients to self-launch Facebook/Instagram ads from pre-built agency templates in 3 clicks. Agency creates 'Ad Blueprints' (proven campaigns) once, deploys across all clients. Replaces media buyer. Agency charges $297/mo for 'SaaS Ad Manager' — margins shift from 30% (service) to 95% (SaaS).

key_facts: Client flow: select template → set budget → click launch

key_facts: Agency flow: build blueprint once → deploy to 500 clients

key_facts: Pricing: UpHex charges agency ~$97-297/mo for white-label access

key_facts: Client price: $297/mo 'Ad Manager' fee from client

key_facts: Net margin: $200+/client after UpHex cost

key_facts: Replaces media buyer at $1,000-3,000/mo retainer


summary: Nick Ponte's AI Control Room is his inner circle community (22,000+ members). Business model: YouTube as lead magnet → community upsell → AI FastTrack course → GHL affiliate income. He earns GHL affiliate commissions on every referred signup (30% recurring). Genesis should model this flywheel for ReceptionistAI content strategy.

key_facts: Channel: @NickPonte808, 130,000+ subscribers

key_facts: Community: AI Control Room (22,000+ members)

key_facts: Businesses: Myna Marketing + Offline Sharks (with Tom Gaddis) + Remote Millionaires

key_facts: Revenue model: YouTube → community → course → affiliate

key_facts: GHL affiliate: 30% recurring commission on referred accounts

key_facts: Content style: tools-focused, practical, weekly cadence


summary: Nick Ponte identified 4-tier Google AI tool ecosystem emerging alongside GHL agencies. These tools dramatically reduce delivery cost and create new productizable services. Genesis should integrate these into its GHL client delivery stack.

key_facts: Tier 1 Free (Google Account): Gemini Advanced, AI Studio, Google Stitch, Pomelli, NotebookLM

key_facts: Tier 2 Low-Cost ($20-100/mo): AI Studio API, Maps Platform, Data Studio

key_facts: Tier 3 Mid-Range ($100-500/mo): Vertex AI, Cloud Run, BigQuery, AntiGravity Pro

key_facts: Tier 4 Enterprise ($500+/mo): Agent Builder, Contact Center AI, Gemini for Workspace

key_facts: Google Stitch: screenshot → auto-generate matching UI code (350 free generations/month)

key_facts: Google Pomelli: business website → auto-generate full marketing content package


summary: Generative Engine Optimization (GEO) is the emerging service category Ponte identifies for 2026. AI assistants (ChatGPT, Gemini, Perplexity) now answer questions instead of just listing links. GEO = ensuring a business appears in AI-generated answers, not just traditional search results. This is a premium agency service priced $1,500-$50,000/mo.

key_facts: GEO differs from SEO: optimizes for AI answer engines, not just search rankings

key_facts: Key platforms: ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot

key_facts: Tactics: structured data, comprehensive FAQ pages, brand mention building, review volume

key_facts: Pricing: $1,500-$50,000/mo depending on scope and market

key_facts: GHL agencies can add GEO as premium upsell on top of existing MCTB/review packages

key_facts: Gemini API Grounding: gives AI access to business's real-time data for accurate answers


summary: Nick Ponte identified Gemini Maps Grounding API as an unfair advantage for agency prospecting. Conversational access to 250M+ Google Maps business listings. Instead of manual scraping, agents can query: 'Find all plumbers in Brisbane with <3.5 star rating and <20 reviews' and get qualified prospect lists automatically.

key_facts: Gemini Maps API: conversational access to 250M+ business listings

key_facts: Query: niche + location + filter criteria → instant prospect list

key_facts: Filter criteria: review count, star rating, website presence, phone number, last updated

key_facts: Integration: Gemini API → n8n → GHL CRM as prospect contacts

key_facts: Cost: cents per query vs hours of manual Google Maps scraping

key_facts: Genesis application: auto-populate tradie prospect lists for outreach campaigns


summary: AI voice receptionist is the highest-value GHL agency service. Answers calls 24/7 in the business's persona, qualifies leads, books appointments in GHL Calendar, sends follow-up SMS, captures to CRM pipeline. Nick Ponte's pricing: $500-$1,500 setup + $300-$800/mo for customer service; $2,000 setup + $500-$1,000/mo for appointment scheduling.

key_facts: Setup: $500-$2,000 AUD (persona creation, GHL integration, calendar setup, test calls)

key_facts: Monthly: $300-$1,000/mo depending on call volume and complexity

key_facts: Platform options: Telnyx AI Assistant (Genesis uses), Vapi, Bland AI, Retell AI

key_facts: Integration: voice platform → GHL webhook → contact created → pipeline stage set → SMS follow-up triggered

key_facts: 24/7 coverage: highest-value tradie offering — plumbers get emergency calls at 2am

key_facts: Genesis: George (plumber, Cairns) is first client — Telnyx assistant live


summary: The definitive Platinum GHL agency tech stack identified through research. Each layer has a specific function and clear ROI justification. Total stack cost: ~$1,500-2,000/mo to agency. Revenue per 100 clients at $297/mo avg: $29,700 MRR. Net margin: ~93% after stack costs.

key_facts: Core OS: GHL Agency Pro $497/mo — the foundation

key_facts: Support: HL Pro Tools Elite $897/mo OR Extendly $999/mo — outsources all client support

key_facts: Ads: UpHex ~$297/mo — white-label ad automation for clients

key_facts: AI Tools: FormWise ~$97/mo — custom AI micro-apps for stickiness

key_facts: Data: Lead Scrape/Outscaper ~$99/mo — prospect data for client campaigns

key_facts: Optional: White-label mobile app $497/mo — premium branding for higher-tier clients


summary: GHL Pipeline Manager is the CRM opportunity tracking system. Agencies set up custom pipelines for client lead journeys. Each pipeline has stages (New Lead → Contacted → Qualified → Booked → Won/Lost). Automation can move contacts between stages based on behavior — creating a self-managing sales funnel.

key_facts: Custom pipeline stages: configurable per business type

key_facts: Automation triggers: 'When contact reaches stage X → send SMS Y'

key_facts: Inbound call from unknown number → auto-creates contact + opportunity in pipeline

key_facts: Opportunity card: tracks value, notes, next action, assigned team member

key_facts: Reporting: pipeline value, conversion rates, time-in-stage metrics

key_facts: For tradies: New Call → Quote Sent → Job Booked → Job Complete → Review Requested


summary: GHL includes full email marketing natively: drag-and-drop builder, 100+ templates, automated sequences, contact segmentation, open/click tracking, A/B testing, unsubscribe management. Replaces Mailchimp ($20-350/mo) and ActiveCampaign ($29-149/mo). Agencies rebill LC Email at markup.

key_facts: LC Email pricing: ~$0.001/email wholesale → agency charges $0.002-0.005

key_facts: Automated drip campaigns: configure once, runs forever

key_facts: Contact segmentation: by tag, custom field, pipeline stage, behavior

key_facts: Replaces Mailchimp/ActiveCampaign/Klaviyo for most small business needs

key_facts: Deliverability: LC Email uses Mailgun infrastructure, solid reputation


summary: Nick Ponte UK case study: combined in-person casual conversations + Facebook ads to acquire 100 clients. Key insight: in-person demonstration of MCTB on prospect's phone during conversation = instant buy. No pitch deck, no deck, no formal proposal. Facebook ads at £75/client acquisition cost with 81% profit margin.

key_facts: Facebook ad: targets local business owners, drives to landing page, books demo call

key_facts: Monthly profit: £162/client after ad cost amortized over 12 months

key_facts: In-person demo: 'watch me text your missed caller right now' — shows live on their phone


topic: telephony

summary: GHL LC Phone in Australia has specific requirements and limitations. Mobile numbers (04xx) are frequently rejected by carriers and not available via Twilio. Landlines (02, 03, 07, 08) are available. A2P registration requires ABN. For Australian mobile number SMS campaigns, Telnyx via CRM Phone Pro marketplace app is the superior alternative.

key_facts: LC Phone AU: landline numbers available (02/03/07/08 area codes)

key_facts: LC Phone AU: mobile (04xx) numbers frequently rejected by Twilio carrier

key_facts: A2P registration: required for campaign SMS, needs ABN (Australian Business Number)

key_facts: Cairns numbers: 07 area code (George's client — pending provisioning)

key_facts: Alternative: CRM Phone Pro (Telnyx) in GHL Marketplace = 50-72% cost savings vs Twilio

key_facts: Telnyx advantage: better AU mobile number availability, lower per-minute rates


type: axiom

summary: Core sales axiom from Ponte: never lead with the platform, lead with the problem. 'I have a system that recovers missed calls for plumbers' converts better than 'I have GoHighLevel'. Prospects buy solutions to pain, not software.

key_facts: Never mention GoHighLevel in cold outreach

key_facts: Frame around specific pain: 'You're losing $X per week in missed calls'

key_facts: Specificity converts: 'plumbers in Cairns' beats 'local businesses'

key_facts: The software is invisible — the result is the product


source: GHL Knowledge Graph Implementation Plan

summary: GHL Knowledge Graph using FalkorDB + GraphRAG architecture for a fully-trained GHL Synthetic Employee (ADW). Industrial ingestion pipeline: 6,500+ help articles, 2,500+ idea board threads, 1,000+ SaaSPRENEUR summit transcripts = 25.5 hours total ingestion. Enables deterministic 99%+ accuracy AI responses for GHL client support and configuration.

key_facts: FalkorDB: graph database for deterministic knowledge retrieval

key_facts: Supermemory MCP + Graphiti stack for entity relationships

key_facts: High-gravity entities: Agency Settings → Sub-Account → Snapshots → Workflow Triggers → API Keys

key_facts: Ontology: Agency_Settings GOVERNS Sub-Account, Snapshot DEPLOYED_TO Location

key_facts: LiveRequestQueue: real-time browser sync with GHL UI for current state awareness

key_facts: Application: autonomous GHL configurator that can set up sub-accounts without human input