principle: Ship the Telnyx voice widget before any other feature — it is the shortest path from zero to MRR.

evidence: WebRTC = no phone number needed, <1 day setup, $97-497/mo immediate recurring revenue


principle: 1 agency partner = 10-100x client leverage. Always acquire agencies before direct SMB.

evidence: Agency GTM compresses customer acquisition cost by 10-100x vs direct sales


principle: Australian privacy compliance (Privacy Act + ACMA) must be built into the voice widget from day 1, not retrofitted.

evidence: Retroactive compliance costs 10x more than proactive. Consent disclosure = table stakes for AU market.


principle: Every client interaction that feeds the Knowledge Graph increases value for all future clients — compounding moat.

evidence: KG-powered intelligence is non-replicable by competitors without years of data accumulation


principle: Mark up Telnyx + Gemini usage 2-3x. Keep 100% of usage margin. This is Genesis's hidden profit engine.

evidence: Telnyx WebRTC + Gemini Flash cost <$5/mo per client at medium usage. Widget priced at $97-497/mo.