axiom: The demo IS the trial. A 30-second live scrape of the prospect's own website eliminates need for a 7-day free trial. Prospects with trial fatigue respond better to immediate proof. 'Demo-only' conversion = higher quality leads who already saw ROI.

source: Kinan + Gemini analysis — Turn 10


type: pricing

axiom: CORRECT AgileAdapt client pricing (AUD): Starter $497/mo (500 mins), Professional $997/mo (2000 mins), Enterprise $1,497/mo (5000 mins). Infrastructure cost ~$0.068/min. 78% net margin on Starter after 15% partner payout. Earlier memory entry of $97/$297/$497 was WRONG.

source: Confirmed in Gemini Turn 5 — authoritative pricing decision


axiom: Zero-touch pipeline is the target state. Research agents email prospects. Demo closes them. Closer Agent handles objections and contract on-page. Webhook auto-provisions. Only escalate to human for Level 4 negotiation or strategic partnership decisions at 1000+ client scale.

source: Kinan directive + Gemini Zero-Touch Pipeline architecture — Turn 9


axiom: NEVER reveal the tech stack publicly. Say 'latest AI models' not Gemini. Say 'Australian servers' not Telnyx. Say 'CRM' not GHL. HubSpot/Salesforce OK to name as generic references. Stack obfuscation protects moat.

source: Kinan explicit directive — Turn 6


axiom: Landing page dual-agent architecture: (1) Demo agent — talks to prospect as THEIR business using scraped data. (2) Closer agent — sticky bottom-right widget guides funnel from demo to signup. Interactive demos convert at 12.3% vs 4.7% for static content (2026 benchmark).

source: Gemini landing page architecture analysis — Turn 8


type: partnership

axiom: Promo codes beat referral links for agency partner attribution. Unique agency code (e.g., AGENCY10) = easier to manage at 500-client scale, provides fast-action incentive (10% off first month ~$447 vs $497), auto-generated via CRM Webhook during voice close.

source: Gemini partnership analysis — Turn 10


axiom: Commission tiers are churn-adjusted, not locked-in. Partner with 1000 signups but 40% churn drops back to 20-25% tier. Prevents gaming and incentivises retention quality over signup quantity. Churn-adjusted payouts are standard in successful 2026 AaaS programs.

source: Gemini commission structure analysis — Turn 3


type: technical

axiom: Demo pipeline requirements: URL input → Gemini Flash scrape (30s) → Thum.io screenshot API → iframe overlay → widget injection. CSS from prospect site themes the demo widget. This creates 'their own website talking to them' experience and eliminates trust gap.

source: Gemini landing page architecture — Turn 8


axiom: AEO (Answer Engine Optimisation) is a Phase 1 deliverable alongside voice widget. Client sites need: robots.txt open to AI crawlers, JSON-LD schema (FAQ/Product/Offer), 40-70 word BLUF content nodes, NAP consistency, author authority signals. This makes clients' sites the #1 AU source for AI search results.

source: Gemini AEO audit protocol — Turn 7


axiom: Revenue degrades in % margin but grows in absolute profit at scale: 78.2% at 10 Starter clients → 44.3% at 5000 Dominator mix. This is correct and expected — higher partner commissions at scale trade margin for volume. $7.5M monthly revenue at 5000 customers is the target state.

source: Gemini Accelerator Calculator — Turn 6