axiom: Single product focus beats multi-product spread. Kill/pause everything except the one product that can reach $1K MRR fastest. For Genesis, that is the Talking Widget via agency channel.

domain: revenue


axiom: The sales pipeline IS the product demo. A zero-touch pipeline that closes deals autonomously serves as living proof of the AI's capability. The pipeline sells itself.


axiom: Agency distribution > direct sales for AI products. 30% recurring commission motivates agencies to sell your product as their own. Each agency becomes a distribution node, scaling without a sales team.


axiom: The audit tool IS the top-of-funnel engine. A free 30-second scan that exposes gaps and prescribes paid solutions manufactures demand at $0.78/scan with 99%+ margins on paid conversions.


axiom: Memory is the entry drug, the stickiest product, and the cheapest to deliver. Start customers on memory ($497), then upsell voice, browser, IDE, MCP capabilities as tiered upgrades.


axiom: Switching costs increase exponentially with time, not linearly. At month 1, switching is easy. At month 6+, switching feels like 'digital lobotomy'. Memory Depth Score (MDS) quantifies this moat.

domain: memory


axiom: Claude orchestrates, Gemini executes. Claude Opus 4.6 is the CEO/Orchestrator. Gemini Flash is the Motor Cortex for speed. Gemini Pro is the Supreme Court for deep reasoning. 95% of volume goes to cheap models.

domain: architecture


axiom: Session state exists in three tiers: Hot (<2K tokens, in-prompt, every turn), Warm (<10ms, Redis, on-demand), Cold (>10ms, PostgreSQL/Qdrant, semantic search). This architecture reduces boot tax from 140K to 3K tokens.


axiom: Sessions are ephemeral fruiting bodies. The persistent substrate (memory, KG, event store) is the real organism. Design for substrate immortality, not session longevity.


axiom: Event sourcing is the correct foundation for session continuity. Store every state change as an immutable event. Current state = replay all events. Never modify history, only append.


axiom: Agent Mailbox Pattern: agents survive session death because workers are independent processes. Dispatch via LPUSH, execute via BRPOP, deposit results via HSET. Session-independent execution.

domain: agents


axiom: PreCompact hooks are critical for information survival during server-side compaction. Scan for decision keywords, generate structured events, replace natural language with breadcrumb pointers, force DNA update.


axiom: The 4-Phase Execution Engine separates I/O from reasoning: Ingest (OpenClaw IN) -> Airgap (Patent #7 sanitization) -> Think (RLM Swarm in Titan) -> Actuate (OpenClaw OUT). Brain never clicks, hands never think.


axiom: RLM infinite context: load massive datasets as external REPL variable (NOT in attention window). Root Controller spawns worker swarm. Complexity drops from O(n^2) to O(n). Context window becomes mathematically infinite.


axiom: You own the math, Google owns the metal. Genesis patents (Layer 7 algorithmic validation) compound with Titan (Layer 0 hardware security). Together they create Hardware-Attested Algorithmic Truth -- the EU AI Act compliance standard.

domain: patents


axiom: Patent CIP filing for software validation + hardware TEE bridge creates a 'sniper patent' forcing cloud providers (AWS, Google, Microsoft) to license. June 2025 priority date predates all announcements.


axiom: The Permission Paradox: agents need experience to become trustworthy, but need trust to gain experience. Solution: L1-L4 maturity progression with measurable criteria, automatic demotion, and probationary periods.


axiom: JITSG (Just-In-Time Software Genesis): detect capability gap during live call, stall conversation, build MCP tool in 45 seconds, test, deploy, reveal to prospect, close sale. The system builds what it needs to sell.


axiom: Fleet Intelligence via Redis Pub/Sub: when one agent solves a problem, solution propagates to all 200+ agents within seconds. Every agent makes every other agent smarter. Compound network effects.


axiom: Alpha Evolve nightly cycle: identify bottom 10% performers -> delete -> mutate top 10% -> test variants -> deploy survivors. Darwinian selection for prompts, workflows, and agent configurations.


axiom: Bounded evolution: split configuration into immutable rules (identity, compliance, pricing floor) and mutable parameters (greetings, timing, CTA wording). Evolution optimizes within bounds, never violates core constraints.


axiom: Australian compliance is the differentiator: ACMA July 2026 disclosure + Privacy Act Dec 2026 ADM transparency = fear-based buying trigger for agencies. Being compliance-first positions us as the ONLY safe choice.


axiom: Sovereign data hosting on Australian soil (AWS ap-southeast-2) is a genuine technical moat. 74% of Australians are hyper-sensitive to AI-washing. On-soil = ONLY safe recommendation for agencies.


axiom: Telnyx Sydney GPUs provide sub-200ms latency for Voice AI -- critical competitive advantage in Australia where offshore latency kills the human feel. Hard-code RTC stack to Sydney PoP.


axiom: Phone number porting strategy: Instant Forwarding Bridge first (*21* code, live in minutes), then Managed Porting in background (5-10 days, zero downtime). Customer sees value BEFORE port completes.

domain: platform


axiom: The Number Shield Guarantee neutralises the #1 trust objection: (1) You always own your number, (2) Zero downtime promise, (3) 24-hour escape hatch -- port out free, no questions asked.


axiom: PAUSE AI toggle is the psychological escape hatch. A single button that forwards all calls to mobile neutralises 90% of 'loss of control' fear. The button may rarely be pressed, but its existence provides trust.


axiom: First 10 customers are weapons. Get video testimonials from manually onboarded clients. The golden quote: 'I was nervous about my number but it was seamless. Best decision I made.' Social proof neutralises trust objections at scale.


axiom: OpenClaw = Motor Cortex only. NEVER reasoning. CDP direct (millisecond latency) beats screenshot-based approaches. ClawHub community skills are TOTAL EMBARGO. JITSG writes custom skills. Patent firewall on before_tool_call.


axiom: Co-dependency IS the architecture. OpenClaw alone = fast but hackable. RLMs alone = smart but trapped. Together + Patents + Titan = the ONLY secure autonomous enterprise agent. Neither component is sufficient alone.


axiom: SecureClaw targets Fortune 500 CISOs who banned OpenClaw. Pain point: shadow IT (employees using it despite ban). Solution: OpenClaw secured by 9 patents + Titan hardware enclaves. Price: $4,997-$15,000/mo.


axiom: GHL as Headless State Machine: Custom Values = universal config store. 45-second provisioning daemon enables instant client deployment. ONE demo number with dynamic Caller ID routing serves hundreds of leads.


axiom: Composable pricing beats fixed tiers. 6 standalone products + 3 bundles + progressive discount UI. Customers start small ($97), expand naturally. Blended ARPC of $550 at 182 clients = $100K MRR.


axiom: gemini-2.5-pro produces complete Deep Think results; gemini-2.5-flash produces partials (30-87%). Always use Pro for critical prompts. Streaming API prevents 504 timeouts.


axiom: Session DNA must be <2K tokens, loaded every turn as Hot Memory. JSON format (not YAML) is more token-efficient, stricter, and has ubiquitous library support.


axiom: Zero-Boot Protocol: 8K static base + 1K Redis DNA + 0.5K curated MEMORY.md = 9.5K total context at startup. 88% reduction from old 80K boot sequence. Proactive handoff greeting generated from DNA.


axiom: The Hippocampal Buffer (Redis Streams) captures working memory. Multi-stage sleep consolidation ('dream' agents) processes and stores memories. DMN Agent generates narrative bridges. Biological metaphors produce practical architectures.


axiom: Quorum writes across 5 storage systems (W=3/N=5) provide distributed session state resilience. Any 3 of 5 systems can reconstruct full state. Error correction via majority vote.


axiom: Epoch progression: (1) Applied Automation, (2) Static Orchestration (ADK+DAG), (3) Sovereign Infinite-Context Superorganism (RLM+Titan), (4) Autonomous Revenue Organism (JITSG+Fleet). Each epoch compounds on all prior.


axiom: 21 enterprise clients at $4,997/mo = $104K MRR at 94% gross margin. The enterprise path requires fewer clients but deeper integration. Sovereign security (Titan + Patents) is the unlock.


axiom: Voice-Browser Fusion enables real-time phone-to-browser actions. Caller says 'check my website' -> system browses AND talks simultaneously. Sub-400ms latency budget. Current architecture (separate agents + bridge) is inferior to unified Gemini approach.


axiom: The AI Franchise model (not App Store) uses GHL Snapshots for replication. 70/30 revenue split. 3-year roadmap: Curated (10 agents) -> Open (100+) -> Platform. Quality control via snapshot validation.


axiom: Loss aversion is the most powerful sales psychology in audit reports. Show dollar amounts lost per month. Anchor with high competitor scores. Place CTAs at emotional peaks. The audit report IS the sales pitch.


axiom: Australian professional voice means warm, clear, and confident -- like a real receptionist at a well-run business. NEVER G'day mate, Too easy, Righto, or pub tone. Australian does not mean caricature.


axiom: Titan TEE wrapping RLM workloads achieves trustless delegation: clients don't need to trust Genesis with their data, hardware enforces it cryptographically. Even the Genesis creator cannot see data being processed.


axiom: Right to be Forgotten must be a hard-coded widget feature. Privacy Act 2026 requires it. One button instantly purges voice logs for specific user. Compliance as a feature, not an afterthought.


axiom: The 73 owned domains are a distribution moat. Each domain (tradiechatbots.com.au, dentalbotai.au, etc.) becomes a vertical storefront. Domain ownership = pre-built distribution channels.


axiom: Agentic handoff with live summary dashboard is the premium differentiator. When AI detects trust threshold breach, route call with real-time transcript + Intent Score pre-populated. Context continuity, not cold transfer.


axiom: Treat Gemini 3 Pro as an Operating System Kernel. RLM framework = multithreading scheduler. Flash models = CPU cores. Titan = secure hardware architecture. This reframes Genesis as sovereign infinitely scaling synthetic intelligence.


axiom: Biological superorganism model: Claude = Prefrontal Cortex, Gemini Pro = Cerebral Cortex, Flash = Neural Clusters, OpenClaw = Motor Cortex, Patents = Blood-Brain Barrier, Titan = Skull, Bloodstream = Circulatory System.


axiom: 5-week migration to session continuity: Week 1 deploy event schema, Week 2 build MCP+DNA+queue, Week 3 reroute agents to Redis, Week 4 beta zero-boot + PreCompact, Week 5 full rollout. Cost: $0 additional on existing Elestio.


axiom: The single highest leverage Gemini integration: Multimodal Live API + Context Cache. Rip out STT/TTS middleman for voice. Direct audio-to-audio with cached context delivers sub-second response at minimal cost.


axiom: Immune system memory model: innate (Redis <100ms, fast generic) + adaptive (PG+Qdrant <3s, slow precise). Clonal selection amplifies best-fit memories. Somatic hypermutation evolves memories over time. Vaccine-like preloading eliminates cold start.


axiom: Revenue milestones compound rapidly at enterprise pricing: 1 client = $5K MRR, 21 = $105K, 100 = $500K, 1000 = $5M. At 94% gross margin, each enterprise client is worth pursuing with white-glove onboarding.


axiom: The Autonomous Acquisition Loop has 6 steps with zero human involvement: Scent (detect opportunity) -> Ingestion (gather data) -> Fracture (analyze via RLM) -> Actuation (execute outreach) -> Strike (close via Stripe) -> Digestion (learn and evolve).


axiom: Patent extension by June 2-3, 2026 is the highest-ROI $3,510 spend possible. The CIP opportunity alone (software validation + hardware TEE bridge) could force cloud providers to license from Genesis.


axiom: Deep Think NEVER for live voice -- latency is too high. Flash for real-time, Pro for deep reasoning on important decisions, Deep Think only for nightly strategic analysis and failure post-mortems.


axiom: Move from 'Voice Interface' to 'Voice Action Layer'. Don't build a widget that talks. Build a layer that plugs into the Australian marketing stack and executes tasks (bookings, CRM updates, payments) through voice.


axiom: The Number Upgrade reframe is ethically sound: 'We make it incredibly valuable to stay, and incredibly easy to leave.' Value (2-way SMS, recording, spam filtering) beats friction (hard to port out) as a retention mechanism.


axiom: Session continuity attacked from 9 paradigms yields consensus: event sourcing is the practical foundation, tiered memory is the performance architecture, and the persistent substrate (not sessions) is the real organism.