axiom: Voice quality is the conversion engine — never sacrifice NaturalHD voice for a 3.7% margin improvement. The 'astounding, human-sounding' reaction from testing is the primary sales driver.

evidence: TALKING_WIDGET_COGS_BREAKDOWN.md (Kinan 30min test), TELNYX_VS_CLAWDTALK_DECISION.md

confidence: HIGH

domain: product


axiom: Website replacement is the Trojan Horse into the tradie market. Once you control their domain hosting, you control their digital nervous system. Voice AI becomes a frictionless feature toggle, not a hard sell.

domain: market


axiom: The 6-12 month market window for AI voice widgets is real and closing. 'Everyone will have this in 6 months.' First-mover advantage requires shipping MVP in weeks, not months. Every day of delay is measurable opportunity cost.


axiom: Agency channel is 10x more efficient than direct sales at launch stage. 1 signed agency (50 clients, 20% attach) = $679 MRR from ONE partnership. Founder-led sales to agencies, not to individual tradies.

evidence: STANDING_AGENT_SUMMARY.md (Prompt 1), DT1_revenue_pathway_analysis.md


axiom: GHL's stateless memory (cold start every call) is the critical weakness to exploit. 'Welcome back, Sarah. You asked about root canals last week.' — this single sentence is worth $100/mo premium.


axiom: OpenClaw is the Motor Cortex (execution), RLMs are the Cerebral Cortex (reasoning). Never reverse this delegation. OpenClaw should never reason. RLMs should never click. The 4-Phase Engine (Ingest > Airgap > Think > Actuate) is the secure architecture pattern.

domain: technical


axiom: Context caching defeats context window limitations at near-zero marginal cost. Caching the 2,236-item Bloodstream into Gemini Context Cache costs a fraction of re-sending it per call. Every 60 minutes, not every inference.

evidence: DT19_Gemini3_Self_Integration_RESPONSE.md (Level 2), DT18_Gemini3_Flash_Synergy_RESPONSE.md (Pillar 2)


axiom: The patent portfolio (9 registered AI security patents) + Google Titan hardware creates Hardware-Attested Algorithmic Truth — the only product that can pass Fortune 500 InfoSec audits for autonomous AI agents. Titan owns the metal; you own the math; together you own the market.


axiom: ClawHub is a malware distribution network. Never install community OpenClaw skills. Always write JITSG skills natively via Gemini 3 Pro Deep Think — this bypasses the contaminated public ecosystem entirely.


axiom: Memory lock-in inflects at months 9-12 when switching cost exceeds annual subscription. CLV compounds: 1-6mo = 1.5x ACV, 7-12mo = 3x ACV, 13-24+ = 5-7x ACV. Design for month 9 lock-in from day 1.


axiom: Gemini Deep Think (Pro) should NEVER be used for synchronous voice calls. Reasoning token rollout takes 10-45 seconds. Prospect hangs up. Use Gemini Flash for all real-time voice. Use Deep Think only for asynchronous background tasks.

evidence: DT19_Gemini3_Self_Integration_RESPONSE.md (Additional Questions #3)


axiom: Anti-fragile fleet architecture: the system gains reliability over time as it encounters more edge cases. Legacy automation degrades as the web changes. Vision-based agents are immune to UI changes. More clients = more edge cases discovered = stronger fleet for all.

evidence: DT18_Gemini3_Flash_Synergy_RESPONSE.md (Pillar 5), DT19_Gemini3_Self_Integration_RESPONSE.md (Level 7)


axiom: Pricing floor is the competitor's invoice, not cost-plus math. Tradies pay $400/mo to LocalSearch for garbage. Price-match their exact invoice and deliver 10x value. 'Same budget. 10x the firepower.' Anchor against current spend, not against feature set.


axiom: Upsell on pain events, not time intervals. A missed call triggers upgrade offer. A 5-star milestone triggers widget upgrade. Winter slow season triggers database reactivation campaign. Time-based upsells are weak; event-based upsells convert at 3-5x higher rate.

domain: operations


axiom: RLMs solve the O(n^2) context window trap. Standard attention = O(n^2). RLM Map-Reduce = O(n). Context window becomes mathematically infinite with zero context rot. The data lives in the REPL, not the model's attention.


axiom: Session DNA (<5KB YAML) + progressive hydration cuts context boot tax from 40% to <5%. Load DNA first (<2K tokens), expand on demand. Delta inheritance stores only mutations (~500 bytes per session). This is the sustainable session continuity pattern.


axiom: The Australian tradie AI voice persona ('Mazza') must capture Name + Phone + Job Type in under 60 seconds. Email capture adds friction and lowers conversion — never collect email unless mandatory. Phone number framing: 'Just so we don't lose you if the line drops' removes all friction.

evidence: STANDING_AGENT_SUMMARY.md (Prompt 2)


axiom: JITSG (Just-In-Time Software Genesis) is the apex capability: $2 in compute generates $497/mo recurring by building, testing, deploying, and monetising new software during a live sales call. The product = the demo, and the demo = the product itself.

evidence: DT19_Gemini3_Self_Integration_RESPONSE.md (Level 10), DT23_Sovereign_Revenue_Organism_RESPONSE.md

confidence: MEDIUM


axiom: The autonomous Deep Think meta-cognition loop (SQI → PEE → DTO → IES → KGIS → AIE) must be scheduled as a weekly cron job. Knowledge compounds over time only if the system is continuously asking and answering its own strategic questions.

evidence: STANDING_AGENT_SUMMARY.md (Prompt 5)


axiom: Three churn locks must be activated in week 1 (number porting), week 2 (review automation), and week 3 (AI knowledge accumulation). After month 6 with all three engaged, clients mathematically cannot leave without destroying their business operations.