# Demo Site Outreach Email Templates
## ReceptionistAI — Website Factory Outreach

**Purpose:** Cold outreach to tradie businesses who have no website or a poor-quality one.
We show them a demo site we've already built for them, then offer a free 14-day trial.

**Voice:** Warm, professional, direct. Australian but not folksy. No G'day, no "Too easy."

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## EMAIL TEMPLATE A — No Website (Primary)

**Subject:** We built {{BUSINESS_NAME}} a website — want to see it?

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Hi {{FIRST_NAME}},

My name is [Sender Name] from ReceptionistAI — we help {{SUBURB}} trade businesses get more calls and bookings online.

I noticed {{BUSINESS_NAME}} doesn't have a website, so I took the liberty of building one for you. It took our system about 60 seconds.

You can see it here: **{{DEMO_URL}}**

It includes:
- Your business name, phone number, and {{SUBURB}} location
- A full {{TRADE_DISPLAY}} services section
- A quote request form that sends leads straight to you
- An AI receptionist that answers calls even when you're on the tools

If you like it, I can make it live and hand it over to you — completely free for the first 14 days.

No lock-in. No tech headaches. If it doesn't work for you, cancel anytime.

Worth a look?

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[Sender Name]
ReceptionistAI
[Phone]
[receptionistai.com.au](https://receptionistai.com.au)

*To stop receiving emails from us, reply with "unsubscribe."*

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## EMAIL TEMPLATE B — Bad Website (Score < 40)

**Subject:** {{BUSINESS_NAME}}'s website — we've built you something better

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Hi {{FIRST_NAME}},

I came across {{BUSINESS_NAME}} online. You've got a website, which is great — but I noticed it's not showing up well on mobile, and it's missing a few things that would help you get more enquiries.

So I built you a better one. It's free to look at.

**{{DEMO_URL}}**

The new site is:
- Fast and mobile-first (most searches happen on phones)
- Has a live quote form that sends enquiries straight to your inbox
- Includes an AI receptionist to answer calls after hours and on weekends
- Looks sharp and professional for {{SUBURB}}-area clients

If you want to switch, I can have the new site live within the day — free for 14 days, no card required.

Happy to jump on a quick call if you have questions.

---

[Sender Name]
ReceptionistAI
[Phone]
[receptionistai.com.au](https://receptionistai.com.au)

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## SMS TEMPLATE (Follow-Up — Day 2)

**To:** {{PHONE}}
**Message:**

Hi {{FIRST_NAME}}, this is [Sender] from ReceptionistAI. I sent you an email about a free website we built for {{BUSINESS_NAME}}. Here's the link: {{DEMO_URL}} — takes 30 seconds to have a look. Happy to chat if you're interested. Reply STOP to opt out.

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## EMAIL TEMPLATE C — Follow-Up (Day 5, No Response)

**Subject:** Quick follow-up — {{BUSINESS_NAME}} demo site

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Hi {{FIRST_NAME}},

Just following up on the demo website I built for {{BUSINESS_NAME}}.

**{{DEMO_URL}}**

A few things worth knowing:

1. It's free for 14 days — no credit card, no commitment
2. Setup takes less than 10 minutes
3. The AI receptionist answers calls 24/7 so you don't miss jobs when you're on a roof/under a sink/in a ceiling

If timing's not right, no problem. But if you'd like to claim the site before I move on to the next business in {{SUBURB}}, just reply here.

---

[Sender Name]
ReceptionistAI

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## VARIABLES REFERENCE

All templates use these variables — populated by the pipeline:

| Variable | Description | Example |
|---|---|---|
| `{{BUSINESS_NAME}}` | Business name | "Smith Plumbing" |
| `{{FIRST_NAME}}` | Contact first name (if known) | "Tom" |
| `{{SUBURB}}` | Business suburb | "Parramatta" |
| `{{TRADE_DISPLAY}}` | Trade type formatted | "Plumbing" |
| `{{DEMO_URL}}` | Full URL to the demo site | "https://demos.receptionistai.com.au/smith-plumbing-parramatta" |
| `{{PHONE}}` | Business phone number | "0412 345 678" |

---

## TONE RULES (HARDWIRED — Australian Professional Voice)

**FORBIDDEN — Never use:**
- "G'day"
- "Too easy"
- "Righto"
- "Sweet as"
- "No worries mate"
- Any pub/tradie-at-the-bar tone
- Matey nicknames

**MANDATORY — This voice means:**
- Warm but professional — like a trusted business colleague, not a mate
- Direct and respectful of their time
- Confident about the value we offer, not pushy
- Clear, plain English — nothing watered-down or over-polished
- Australian without performing it — naturally familiar, not theatrical

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## SENDING GUIDELINES

- **Volume:** Max 10 demo sites per day (quality over quantity)
- **From address:** outreach@receptionistai.com.au
- **Follow-up cadence:** Email Day 1 → SMS Day 2 → Email Day 5 → Done (no harassment)
- **Tracking:** All opens/clicks logged to GHL under contact record
- **Lead source tag in GHL:** `website_factory_demo`
- **Target open rate:** 35%+ (strong subject line + personalised with their business name)
- **Target reply rate:** 5-8% (industry: 1-2%)
