# carttalk.ai — Comprehensive Market Research Report
*Generated: 2026-02-26 | Source: Parallel research agent (aed93b5fcb60ec5fd)*

## KEY NUMBERS

- Global cart abandonment rate: **70.19%** (Baymard Institute 2025)
- APAC region: **79.94%** — highest globally (AU sits here)
- $4 trillion GMV abandoned annually
- 118,526+ Shopify stores in Australia (4th largest Shopify market globally)
- AU ecommerce market: ~AUD $67B (2025), CAGR 21.87% to 2030

## PRICING RECOMMENDATION (AUD)

| Tier | Monthly | Calls Included | Overage |
|------|---------|----------------|---------|
| Starter | $149/mo | 200 conversations | $0.35/min |
| Growth | $349/mo | 600 conversations | $0.28/min |
| Scale | $797/mo | 1,800 conversations | $0.22/min |
| Enterprise | Custom | Unlimited | Volume discount |

**First 50 calls free. No credit card. 48h setup.**

## KEY COMPETITORS

| Competitor | Price | Voice? | Shopify App? |
|------------|-------|--------|--------------|
| Klaviyo | $20/mo | No | Yes |
| CartStack | $29-39/mo | No | Yes |
| Recart | $99/mo | No | Yes |
| Ringly.io | $349/mo | Yes | No |
| Consio.ai | Usage-based | Yes | Yes |
| **carttalk.ai** | **$149/mo** | **Yes** | **Yes** |

**Ringly.io is closest competitor — we undercut at $149 vs $349 and are Shopify-native**

## AU SHOPIFY AGENCY TARGETS (Top 10)

1. **Convert Digital** — convertdigital.com.au — Sydney — Shopify Platinum Partner
2. **Digital Darts** — digitaldarts.com.au — Brisbane — Shopify marketing
3. **Swanky** — swankyagency.com — Shopify Plus Platinum Partner
4. **The Hope Factory** — thehopefactory.com — 400+ stores built
5. **Yoghurt Digital** — yoghurtdigital.com — Sydney — CRO specialist
6. **Elephant Room** — elephantroom.com.au — Sydney — Paid media
7. **Farsiight** — farsiight.com — Brisbane — Performance ecommerce
8. **Sparro** — sparro.com.au — Sydney — AU's largest indie digital (110+ staff)
9. **Online Marketing Gurus** — onlinemarketinggurus.com.au — 200+ experts
10. **Supple Digital** — supple.com.au — Melbourne — 135+ team

**Agency margin: 30% off list (buy at $104/$244/$558, resell at list)**

## GTM STRATEGY

### Phase 1 (Months 1-3): Shopify App Store
- Build webhook integration: `checkouts/create` + `checkouts/update`
- Free tier: First 50 conversations free
- Exit-intent triggers: cursor exit, 90s cart idle, tab switch, mobile back button
- Target: AU fashion/beauty/homewares stores with >$200 AOV

### Phase 2 (Months 2-4): Agency Channel
- Lead with top 10 agencies above
- Deck pitch: "New service line, no build required"
- Case study requirement: 3 beta merchants with ROI data first

### Phase 3 (Months 4-6): WooCommerce Plugin
- Same codebase, different hooks
- 0% revenue share (vs 15% Shopify)
- Target: NeoSolax, Supple, OMG

## VOICE TRIGGER ARCHITECTURE (Best Practice)

```
LAYER 1 — On-site WebRTC widget (immediate, no phone needed):
  - 90s cart idle → popup "Hi! I noticed you had [product] in cart..."
  - Exit intent → trigger voice before they leave
  - Tab switch → highest urgency trigger

LAYER 2 — Outbound call (if phone captured at checkout step 1):
  - 5 min post-abandonment window (critical — drops sharply after 30 min)
  - AEST business hours constraint
  - Leave AI voicemail if no answer

LAYER 3 — Recovery sequence (days 1-3):
  - Day 1, 1hr: Email (Klaviyo integration)
  - Day 1, 3hr: SMS
  - Day 2: Outbound AI call attempt 2
  - Day 3: Final email + strongest incentive
```

## ECONOMICS (Why This Works)

**Example — $500 AOV Fashion Brand:**
- 1,000 abandoned carts × $500 = $500,000 abandoned GMV/month
- Email recovery (10%) = $50,000 recovered
- + carttalk.ai voice layer (20% additional) = **+$100,000 recovered**
- carttalk.ai cost (Growth): $349/mo
- **ROI: 287x**

## TELNYX COGS

- Voice AI: ~$0.10-0.15/min fully loaded (STT + TTS + LLM + carrier)
- Avg cart conversation: 2-3 mins
- COGS per conversation: ~$0.30-0.45
- Revenue at Starter ($149/200 calls): $0.75/conversation
- **Gross margin per conversation: ~60-70%** ✅

## SHOPIFY APP STORE MECHANICS

- Revenue share: 15% (first $1M lifetime = 0%)
- Review time: 4-7 days (initial)
- Required: GraphQL Admin API, App Bridge, Shopify Billing API
- Key webhooks: checkouts/create, checkouts/update, orders/paid

## SOURCES

- Baymard Institute (70.19% global abandonment)
- Mordor Intelligence (AU $43.6B market 2025)
- Shopify (118K AU stores, 4th largest market)
- Ringly.io pricing ($349/mo, 1K mins)
- B&T (57% AU consumers abandon carts)
- TalkerIQ, Bolna, Consio competitor analysis
