axiom: Reddit = most underrated free acquisition channel. Precise targeting via subreddits + free reach + zero marketing spend = $17K MRR in 4 months

source: Diego/App Alchemi via Starter Story

category: acquisition

genesis_action: Build Reddit marketing playbook for ReceptionistAI launch targeting r/smallbusiness, r/entrepreneur, niche trade subreddits


axiom: Value-first post structure on Reddit: catchy headline → provide value (case study, tutorial) → plug product in middle/end. Never lead with product announcement

category: content

genesis_action: Create template Reddit posts for each ReceptionistAI vertical: case study of saved calls → link to demo


axiom: Volume across subreddits compounds reach: same post in 10 subreddits × 10K views each = 100K views for one piece of content

category: distribution

genesis_action: Map 50+ relevant subreddits for AI, small business, trades, services using Reddit Ads discovery tool


axiom: Marketing is 90% of app/SaaS success. Building is the easy part. Finding real pain + mastering distribution = the real work

source: 100 Viral AI Apps Analysis

category: strategy

genesis_action: Allocate 90% of Genesis effort to distribution and marketing, not feature development


axiom: Long onboarding (3+ min) + hard paywall + one core feature = the subscription revenue formula proven across $10M+/mo in combined app revenue

category: conversion

genesis_action: Apply onboarding-paywall formula to any Genesis SaaS product: questionnaire → customize → priming → paywall


axiom: 3-screen paywall priming builds trust: Screen 1 'Try free' → Screen 2 'We'll remind you' → Screen 3 actual paywall. Converts 2-5x better than cold paywall

source: 100 Viral AI Apps Analysis (Calai $2M/mo)

genesis_action: Implement 3-screen priming flow for any subscription product we build


axiom: Free trial only on yearly plan maximizes LTV. Higher LTV = can outspend competitors on paid ads = sustainable competitive moat

category: pricing

genesis_action: Structure any SaaS pricing with yearly plan as primary, free trial only for annual subscribers


axiom: Content volume is the scaling lever: 500-700 active Facebook ads simultaneously. Test organically → scale winners on paid → compound

category: scaling

genesis_action: Build content pipeline for ReceptionistAI: create 50+ ad variations, test organic, scale top performers


axiom: Build fast (2-4 weeks max), ship imperfect, iterate based on data. Vibe code 70% + hire developer ($500-$2K) for remaining 30%

category: execution

genesis_action: Apply speed-to-market principle to all Genesis product launches - MVP in 2 weeks, not months


axiom: Dual free acquisition stack: Reddit (subreddit targeting for SaaS) + Facebook groups (business owner targeting for services) = $0 marketing, $50K+/mo revenue proven

source: Combined: Diego Reddit + Danny Harris Facebook Groups

genesis_action: Deploy both Reddit + Facebook group playbooks simultaneously for ReceptionistAI launch


axiom: Engineering as Marketing: build dozens of free micro-tools targeting low-KD SEO keywords. Each tool has CTA to main product. 90% of traffic comes from free tools, $0 marketing spend, 50K visitors/month

source: Bonu (SiteGPT $13K MRR) via Starter Story

genesis_action: Build 10-20 free tools for ReceptionistAI targeting 'AI receptionist', 'voicemail generator', 'missed call calculator' keywords


axiom: Free tool SEO sweet spot: KD <10 + Volume >1000 + Easy to build + Highly relevant to product. Prioritize by this matrix. Any decent website ranks for KD <10 keywords

category: seo

genesis_action: Use Ahrefs Keywords Explorer blank search + filters (KD<10, vol>500 for AU market) to find ReceptionistAI tool keywords


axiom: AI makes free tool creation trivial: <5 min per tool with Cursor/Claude if you have template tools. Tell AI 'look at these tools, now build this one for this keyword'. Compound: 50 tools = 50 SEO entry points

genesis_action: Create first 3 template tools, then use Claude Code to rapidly clone for each new keyword — ship 3-5 tools per week


axiom: Free tool CTA must feel like natural upgrade: 'You tried X with one file. What if you could do X with ALL your business content? Try [Product]'. Bridge from free tool value to paid product value

genesis_action: Design CTA template for each ReceptionistAI free tool: bridge from tool output to full AI receptionist value proposition


axiom: Builder's marketing advantage: builders who hate marketing should market by building. Free tools marketing plays to builder strength, not marketer strength. $0 budget, compounds over time, creates SEO moat

genesis_action: Adopt engineering-as-marketing as PRIMARY acquisition strategy for all Genesis products — we are builders, not marketers


axiom: Reddit thread hijacking: Reddit ranks #1-5 on Google for virtually ALL 'best X app' keywords. One comment on a 55K/mo thread at 10% conversion = 8,000 installs/month. Post once, get free traffic forever

source: CrowdReply founder (Reddit App Marketing video)

genesis_action: Map all Reddit threads ranking for 'best AI receptionist', 'best virtual receptionist', 'best answering service for tradies' keywords


axiom: Capture demand, don't create it. People already searching 'best X app' = ready to buy. Reddit threads already ranking = traffic exists. Insert yourself into the decision flow at zero cost

genesis_action: Focus all Reddit activity on capturing existing demand for AI receptionist/voice AI — never try to create demand from scratch


axiom: Three keyword categories for Reddit thread targeting: (1) Category: 'best [category] app', (2) Competitor alternatives: '[competitor] alternative', (3) Competitor reviews: '[competitor] reviews / worth it'

genesis_action: Generate keyword lists across all 3 categories for ReceptionistAI: category + competitor alternatives (Smith.ai, Ruby, Bland AI, Vapi) + competitor reviews


axiom: Comment authenticity formula: Write as a user, not a founder. One-liners work best. Study top-upvoted comments, build a spreadsheet of patterns, model after them. Never copy verbatim, never use AI-generated text

genesis_action: Build comment template library from top-performing Reddit comments in AI/SaaS/business tool threads


axiom: Upvote ranking mechanics: First position gets maximum visibility (same as Google #1). Send 1-2 upvotes/day starting 3-7 days after posting. Takes ~30 days to rank. Patience = safety from Reddit bot filters

genesis_action: Implement slow-drip upvote strategy: 1-2/day, start after 7 days, 30-day ranking timeline per thread


axiom: Reddit audience building works PRE-PRODUCT: Comment as power user reviewing existing tools, build karma/reputation, plant seeds about what you wish existed. When product launches, you already have positioned comments across hundreds of threads

source: Combined: CrowdReply strategy + Kinan directive (audience first, product second)

genesis_action: Start Phase 1 NOW: build Reddit presence reviewing AI receptionist tools, establish credibility, compile thread database for Phase 2 product launch


axiom: Reddit threads = free competitor intelligence goldmine. Upvote counts = market validation. Comment sentiment = unfiltered customer voice. Thread traffic = market size per keyword. Systematic scraping of top threads gives complete competitive landscape

source: Combined: CrowdReply strategy + Genesis competitive intelligence depth

category: intelligence

genesis_action: Build Reddit thread scraping pipeline: extract top comments, sentiment, upvote counts, competitor mentions across all target keywords → feed into KG