domain: ghl

axiom: GHL MCP server provides 269 tools across 19 categories for complete platform automation


axiom: Private Integrations API key required for MCP access - not regular API key


axiom: Extendly Ultimate Business Snapshot provides pre-built tradie automation workflows


axiom: GHL Agent Studio enables no-code AI agent deployment with MCP node integration


axiom: TAC framework (Trigger-Action-Condition) structures all GHL automation logic


axiom: Nick Ponte 'NO technique' - getting someone to say NO first drops sales resistance


axiom: GHL pricing: Starter $97/mo, Unlimited $297/mo, SaaS Pro $497/mo


axiom: Unlimited AI plan is $97/month per sub-account for Agent Studio access


axiom: Voice AI, Agent Studio pay-per-use NOT covered in Unlimited plan


axiom: Final Straw apps: AVA Voice AI, Voizer.ai, Extendly AI Receptionist, AI Booking ChatBOT


axiom: Missed Call Text Back is the highest ROI automation for service businesses


axiom: Australian pricing premium: $497-697/mo for Voice AI vs US $97/mo


axiom: NEVER use hourly rates for buildouts - fixed project fees only


axiom: Unlimited users, no seat fees closes deals


axiom: Phase implementation: quick wins first, complexity later