1→# AGILEADAPT PHASE ONE: RAPID REVENUE LAUNCH 2→## Multi-Vertical Social Media Automation - 1 Week to First Revenue 3→ 4→**Mission:** Launch revenue-generating social media automation service across 10+ verticals within 7 days using 100% AI-autonomous sales pipeline. 5→ 6→**Core Offer:** AI-Powered Social Media Automation - **3-TIER MODEL** validated by Gemini Deep Research 7→- **Tier 1:** $499/mo + $299 setup (Digital Business Card) 8→- **Tier 2:** $850/mo + $499 setup (Local Authority - HERO TIER) 9→- **Tier 3:** $1,450/mo + $999 setup (Market Dominator) 10→ 11→**Target:** Growing Crew businesses (3-8 staff, $800K-$2.5M revenue) across ALL Australian verticals. 12→ 13→**Sales Model:** Zero human involvement from lead to paying customer to content delivery. 14→ 15→**Research Validation:** Gemini Deep Research (Jan 2026) analyzed 25+ competitors, economic constraints, and pricing psychology across Sydney trades + Australian SMB sector. $850/mo validated as optimal price point for target segment - covers 52% less than DIY opportunity cost ($1,760/mo), 65% less than boutique agencies ($2,000-$4,500/mo). 16→ 17→--- 18→ 19→## TABLE OF CONTENTS 20→ 21→1. [Strategic Overview](#strategic-overview) 22→2. [Target Verticals & Market Sizing](#target-verticals--market-sizing) 23→3. [The Complete Offer Suite](#the-complete-offer-suite) 24→4. [7-Day Execution Timeline](#7-day-execution-timeline) 25→5. [AI-Autonomous Sales Pipeline](#ai-autonomous-sales-pipeline) 26→6. [Content Generation System](#content-generation-system) 27→7. [Multi-Vertical Positioning](#multi-vertical-positioning) 28→8. [Technical Stack & Integration](#technical-stack--integration) 29→9. [Economics & Scaling](#economics--scaling) 30→10. [Meta Prompt for Claude Code](#meta-prompt-for-claude-code) 31→ 32→--- 33→ 34→## STRATEGIC OVERVIEW 35→ 36→### The Core Insight 37→ 38→**Problem:** Small businesses across ALL verticals struggle with consistent social media presence. 39→**Solution:** AI-powered social media automation delivered as a service. 40→**Opportunity:** 100% autonomous revenue generation at scale. 41→ 42→### Why This Works 43→ 44→1. **Proven Technology:** Pomelli DNA extraction + GHL scheduling works NOW 45→2. **Universal Pain Point:** Every business needs social media, most fail at it 46→3. **Low Friction:** No setup fee (testing), cancel anytime = easy yes 47→4. **High Margin:** Weighted avg $865/mo revenue vs $95.50/mo delivery cost = 89.0% margin 48→5. **Autonomous:** AI handles prospecting → close → delivery → retention 49→ 50→### Launch Philosophy 51→ 52→**"Done is better than perfect."** 53→ 54→- Launch with Social Media ONLY (not 5 prongs at once) 55→- Validate market fit before building complexity 56→- Add Voice AI, Lead Nurture, Reviews, Reactivation after revenue flowing 57→- Capture revenue THIS WEEK, optimize next month 58→ 59→--- 60→ 61→## TARGET VERTICALS & MARKET SIZING 62→ 63→### The 10+ Verticals 64→ 65→**1. TRADIES** (Primary: highest volume) 66→- Electricians, plumbers, builders, HVAC, landscaping, painting, roofing 67→- **Pain:** Too busy for social, lose customers who think they're closed 68→- **Hook:** "Last post 18 months ago - you're losing jobs" 69→ 70→**2. MEDICAL/HEALTHCARE** 71→- Dentists, physiotherapists, chiropractors, optometrists, pharmacies 72→- **Pain:** Look outdated, lose patients to clinics with strong online presence 73→- **Hook:** "Your competitors are booking patients while you're invisible" 74→ 75→**3. LEGAL SERVICES** 76→- Solicitors, family law, conveyancing, wills & estates, criminal defense 77→- **Pain:** Referrals drying up, need consistent visibility 78→- **Hook:** "Legal clients research online first - where are you?" 79→ 80→**4. REAL ESTATE** 81→- Agents, property managers, buyers advocates, mortgage brokers 82→- **Pain:** Need constant new listings, social credibility matters 83→- **Hook:** "Your listings deserve better than 2 Facebook posts a year" 84→ 85→**5. HOSPITALITY** 86→- Cafes, restaurants, bars, food trucks, catering 87→- **Pain:** Rely on foot traffic, need regulars, menu changes constantly 88→- **Hook:** "Your menu changed 6 times since your last Instagram post" 89→ 90→**6. TOURISM & EXPERIENCES** 91→- Tour operators, boat charters, adventure activities, accommodation 92→- **Pain:** Seasonal business, need consistent bookings 93→- **Hook:** "Empty boats cost money - where are your bookings?" 94→ 95→**7. PROFESSIONAL SERVICES** 96→- Accountants, financial planners, business coaches, consultants 97→- **Pain:** Competing on price, need authority positioning 98→- **Hook:** "Your expertise is invisible without consistent content" 99→ 100→**8. BEAUTY & WELLNESS** 101→- Hair salons, beauty therapists, massage, personal trainers, yoga studios 102→- **Pain:** Before/after photos goldmine but never posted 103→- **Hook:** "Your results speak for themselves - if anyone could see them" 104→ 105→**9. AUTOMOTIVE** 106→- Mechanics, auto electricians, detailing, panel beaters, tyre shops 107→- **Pain:** Trust issues, need social proof constantly 108→- **Hook:** "Your 5-star reviews are hidden on Google - show them off" 109→ 110→**10. RETAIL & E-COMMERCE** 111→- Boutiques, gift shops, online stores, specialty retail 112→- **Pain:** Competition from big box, need community connection 113→- **Hook:** "Your products need stories, not just product shots" 114→ 115→**BONUS VERTICALS:** 116→- Pet services (grooming, vets, boarding) 117→- Education (tutoring, music lessons, driving schools) 118→- Home services (cleaning, gardening, pest control) 119→- Event services (photography, DJ, celebrants) 120→ 121→### Market Sizing (Australian Market) 122→ 123→| Vertical | Est. Businesses | Addressable Market | Revenue Potential @ 1% | 124→|----------|-----------------|-------------------|------------------------| 125→| Tradies | 400,000+ | 200,000 | $994M/year | 126→| Medical | 100,000+ | 50,000 | $248M/year | 127→| Legal | 20,000+ | 10,000 | $50M/year | 128→| Real Estate | 50,000+ | 25,000 | $124M/year | 129→| Hospitality | 80,000+ | 40,000 | $199M/year | 130→| Tourism | 30,000+ | 15,000 | $75M/year | 131→| Professional | 120,000+ | 60,000 | $298M/year | 132→| Beauty/Wellness | 60,000+ | 30,000 | $149M/year | 133→| Automotive | 40,000+ | 20,000 | $99M/year | 134→| Retail | 150,000+ | 75,000 | $373M/year | 135→| **TOTAL** | **1,050,000+** | **525,000** | **$2.6 BILLION/year** | 136→ 137→**Even at 0.1% market share:** $2.6M/year revenue = 5,267 customers 138→ 139→--- 140→ 141→## THE COMPLETE OFFER SUITE 142→ 143→### Phase One: SOCIAL MEDIA AUTOMATION (Launch Week 1) 144→ 145→**RESEARCH-VALIDATED 3-TIER PRICING MODEL** 146→ 147→Based on comprehensive Gemini Deep Research analysis of Australian SMB market, competitor pricing ($2,000-$4,500/mo agencies vs $100-$600/mo offshore VAs), and economic constraints (5-20% net margins, DIY opportunity cost $1,760/mo), we implement a tiered structure that maximizes value capture while maintaining accessibility. 148→ 149→--- 150→ 151→#### **TIER 1: "DIGITAL BUSINESS CARD"** 152→ 153→**Target:** Sole traders, startups (<$300K revenue) 154→**Price:** $499/mo + GST ($548.90 total) 155→**Setup:** $299 + GST ($328.90 one-time) 156→**Contract:** Month-to-month, cancel anytime 157→ 158→**What They Get:** 159→- **3 Posts/Week** (12/month) - Professional branded content 160→- **Google Business Profile Sync** - Posts auto-publish to GBP for local SEO 161→- **Review Booster Lite** - Automated SMS review requests (2 per month) 162→- **Monthly Performance Report** - Engagement metrics + reach stats 163→- **Content Mix:** 50% educational, 30% behind-scenes, 20% seasonal/CTA 164→ 165→**Delivery:** 100% automated (Pomelli DNA → GHL scheduling → auto-post) 166→ 167→**Value Proposition:** "Less than 5 hours of your billable time. Stop looking closed." 168→ 169→--- 170→ 171→#### **TIER 2: "LOCAL AUTHORITY" (HERO TIER)** 172→ 173→**Target:** Growing crews (3-8 staff, $800K-$2.5M revenue) - **PRIMARY FOCUS** 174→**Price:** $850/mo + GST ($935 total) 175→**Setup:** $499 + GST ($548.90 one-time) 176→**Contract:** Month-to-month, cancel anytime 177→ 178→**What They Get:** 179→- **4 Posts/Week** (16/month) - Mix of static + carousel formats 180→- **1 Reel/Week** (4/month) - AI-edited from raw site footage (client sends via WhatsApp) 181→- **Google Business Profile Premium** - Optimized posts + Q&A management 182→- **Review Booster Pro** - Automated SMS requests (unlimited) + follow-up sequence 183→- **Community Management Lite** - AI-monitored comment replies (basic responses) 184→- **Priority Response** - 24hr support vs 48hr for Tier 1 185→- **Monthly Strategy Call** - 15min check-in to refine content direction 186→ 187→**Delivery:** 90% automated + 10% human oversight for video editing and safety checks 188→ 189→**Value Proposition:** "One job ($1,500-$3,000) covers 2-4 months. We handle everything." 190→ 191→**Key Differentiator:** Reels are THE algorithm winner on Instagram/Facebook. This tier unlocks video without the client needing to edit. 192→ 193→--- 194→ 195→#### **TIER 3: "MARKET DOMINATOR"** 196→ 197→**Target:** Established firms ($3M+ revenue, 10+ staff) 198→**Price:** $1,450/mo + GST ($1,595 total) 199→**Setup:** $999 + GST ($1,098.90 one-time) 200→**Contract:** Month-to-month, cancel anytime 201→ 202→**What They Get:** 203→- **Daily Posting** (7 days/week = 30/month) - Content calendar dominance 204→- **2 Reels/Week** (8/month) - High production value with captions, music, branding 205→- **LinkedIn Management** - B2B positioning for commercial contracts (4 posts/month) 206→- **Google Business Profile Elite** - Full optimization + weekly updates + insights 207→- **Review Booster Enterprise** - Unlimited requests + negative review alerting + response drafts 208→- **Community Management Full** - AI + human replies to ALL comments/DMs within 2 hours 209→- **Ad Creative Generation** - Static + video ad variants (ads management sold separately) 210→- **Dedicated Success Manager** - Weekly strategy calls, quarterly planning 211→ 212→**Delivery:** 70% automated + 30% human (dedicated account manager) 213→ 214→**Value Proposition:** "Compete with agencies at 60% less cost. Dominate your market." 215→ 216→**Key Differentiator:** LinkedIn + high-frequency posting positions for commercial tenders, strata contracts, and recruitment. 217→ 218→--- 219→ 220→### **WHY THESE PRICE POINTS WORK** 221→ 222→**Economic Reality Check** (Research-Backed): 223→ 224→1. **DIY Opportunity Cost:** 225→ - Sydney tradie billing at $110/hr × 4 hrs/week social media = $1,760/mo lost revenue 226→ - Our Tier 2 at $850/mo = **52% cheaper than DIY** with professional quality 227→ 228→2. **Agency Comparison:** 229→ - Boutique agencies: $2,000-$4,500/mo for similar output 230→ - Our Tier 2 delivers 80% of output for **65-80% less cost** 231→ 232→3. **Economic Fit:** 233→ - Small businesses operate on 5-20% net margins 234→ - One standard job ($1,500-$3,000) covers 2-4 months of Tier 2 235→ - Unlike agencies requiring $240K-$360K additional revenue to break even at 5% margin, our service pays for itself with 1-2 extra jobs 236→ 237→4. **Setup Fee Psychology:** 238→ - $299-$499 filters tire-kickers without triggering "scam" alarm 239→ - Positioned as "technical integration" (n8n workflow, GBP connection, Pomelli DNA extraction) 240→ - High enough to cover actual CAC ($85/customer via ads + $200 onboarding time) 241→ - Low enough to approve on credit card without procurement process 242→ 243→5. **No Lock-In = Ultimate Trust Signal:** 244→ - Month-to-month contract differentiates from predatory 12-month agency contracts 245→ - "We're so confident it works, we don't need to trap you" 246→ - Research shows this actually INCREASES retention by reducing anxiety 247→ 248→--- 249→ 250→### **WEEK 1 SIMPLIFIED DELIVERY** (All Tiers Get Same Treatment) 251→ 252→**Strategy:** Test PRICE SENSITIVITY before building service differentiation. 253→ 254→**All Tier 1/2/3 customers in Week 1 receive:** 255→- 4 posts/week (16/month) - Static images + captions 256→- Google Business Profile sync 257→- Review Booster (automated SMS requests) 258→- Monthly PDF report 259→- 48hr email support 260→ 261→**Why?** We don't have Reel editing pipeline, LinkedIn management tools, or community management automation built yet. Week 1 is about validating WILLINGNESS TO PAY at each price point. 262→ 263→**Week 2+:** Differentiate service delivery based on tier revenue. Tier 2 customers funded $850 MRR, so invest in building Reel pipeline. Tier 3 customers funded $1,450 MRR, so hire part-time account manager. 264→ 265→--- 266→ 267→### **WHAT'S INCLUDED ACROSS ALL TIERS** 268→ 269→**Core DNA Extraction (Pomelli):** 270→- Website scraping 271→- Social profile analysis 272→- Google Business Profile review mining 273→- Competitor positioning analysis 274→- Brand voice calibration 275→- Visual style guide 276→ 277→**Content Generation:** 278→- Industry-specific templates (10 verticals) 279→- Local SEO keywords (suburb-level targeting) 280→- Australian terminology (no "faucet" or "drywall" - we say "tap" and "Gyprock") 281→- Seasonal hooks (EOFY, public holidays, weather-appropriate) 282→- Safety compliance (no DIY electrical advice, no unsafe ladder setups in photos) 283→ 284→**Human-In-The-Loop (HITL) Quality Control:** 285→- Every post reviewed by Sydney-based QA before publishing 286→- Technical accuracy check (especially critical for trades, legal, medical) 287→- Safety violation scan (PPE, compliant practices) 288→- Brand consistency validation 289→- Spelling/grammar final pass 290→ 291→**Delivery Infrastructure:** 292→- GHL Social Planner for scheduling 293→- Facebook Business Page integration 294→- Google Business Profile integration (via GBP API) 295→- SMS delivery for Review Booster (Twilio via n8n) 296→- Monthly PDF reports (auto-generated) 297→ 298→--- 299→ 300→### **WHAT'S NOT INCLUDED** (Add-On Opportunities) 301→ 302→**NOT in Phase One:** 303→- Instagram posting (Facebook-first for Week 1) 304→- TikTok (algorithm too unpredictable) 305→- Twitter/X (low ROI for most SMBs) 306→- Custom content requests (template-based only) 307→- Paid ad management (creative generation in Tier 3, but no ad spend management) 308→- Website updates 309→- Email marketing campaigns 310→ 311→**These become upsell opportunities or future prongs.** 312→ 313→--- 314→ 315→### **30-DAY CHURN PREVENTION PROTOCOL** 316→ 317→**The "3-Month Wall":** Research shows retention drops at 90 days if perceived value is low. Organic social growth is SLOW, so we need a "quick win" in first 30 days. 318→ 319→**Solution: Database Reactivation Campaign** (Included in all tiers) 320→ 321→**Week 1-2 of customer lifecycle:** 322→1. Request customer's past client database (export from Xero, ServiceM8, or spreadsheet) 323→2. Clean and segment data (active vs dormant) 324→3. Run automated SMS campaign: "Hi [Name], it's [Business]. Quick check - how was your experience with us? Mind leaving us a Google Review? [Link]" 325→4. Follow-up sequence for non-responders (3 touch points over 2 weeks) 326→ 327→**Expected Outcome:** 5-10 new 5-star Google Reviews within 30 days. 328→ 329→**Customer Perception:** "You got me more reviews in a month than I got in 5 years - this works!" 330→ 331→**Why This Matters:** Immediate, tangible ROI buys us patience for social content to build organic traction over 90-180 days. 332→ 333→### Future Prongs (After Revenue Validation) 334→ 335→**Prong 2: AI Voice Agents** ($297/mo add-on or standalone $597/mo) 336→- Inbound inquiry handling 337→- Appointment booking 338→- Lead qualification 339→- Follow-up calls 340→ 341→**Prong 3: Lead Nurture & Capture** ($197/mo add-on) 342→- Automated email sequences 343→- SMS follow-ups 344→- Lead magnet funnels 345→- Website chat widgets 346→ 347→**Prong 4: Review & Referral Systems** ($147/mo add-on) 348→- Automated review requests 349→- Google Review funnels 350→- Referral incentive programs 351→- Testimonial collection 352→ 353→**Prong 5: Database Reactivation** ($397/mo add-on) 354→- Win-back campaigns 355→- Dormant customer reengagement 356→- Birthday/anniversary automation 357→- Seasonal reactivation 358→ 359→**Complete Suite:** $1,735/mo (all 5 prongs bundled at 30% discount = $1,215/mo) 360→ 361→--- 362→ 363→## 7-DAY EXECUTION TIMELINE 364→ 365→### DAY 1: FOUNDATION & RESEARCH 366→ 367→**Morning (3 hours):** 368→- [✓] COMPLETED: Gemini Deep Research validated 3-tier pricing model 369→ - Research Output: Sydney trades pricing analysis complete 370→ - Validation: $850/mo as "Hero" tier for growing crews (3-8 staff) 371→ - Key Finding: DIY costs tradies $1,760/mo in opportunity cost 372→ - Setup Fees: $299/$499/$999 validated as optimal 373→ 374→- [ ] Run Apify Email Enrichment: 4,000 tradies → 2,500 usable emails 375→ - Cost: $40-80 376→ - Script: Leadmagic or Prospeo enrichment 377→ - Output: CSV with name, business, email, phone, last post date, industry 378→ 379→**Afternoon (4 hours):** 380→- [ ] Generate AgileAdapt Brand Assets (Pomelli) 381→ - Company DNA extraction from website/positioning 382→ - 50 branded social posts for own channels 383→ - Email signature graphics 384→ - Letterhead template 385→ 386→- [ ] Create Multi-Vertical Positioning Hooks 387→ - 10 vertical-specific problem/solution statements 388→ - Industry-specific audit criteria 389→ - Vertical language calibration (tradie vs lawyer vs dentist) 390→ - Economic ROI frameworks per vertical 391→ 392→**Evening (2 hours):** 393→- [ ] Set up Stripe Payment Links (3 TIERS) 394→ - **Tier 1:** $499/mo recurring + $299 setup (one-time) 395→ - **Tier 2:** $850/mo recurring + $499 setup (one-time) 396→ - **Tier 3:** $1,450/mo recurring + $999 setup (one-time) 397→ - Annual options: 15% discount (2 months free) 398→ - Webhook integration to GHL for instant tier-based onboarding 399→ - Test all payment flows 400→ 401→### DAY 2: EMAIL ENRICHMENT & VERTICAL RESEARCH 402→ 403→**Morning (2 hours):** 404→- [ ] Process Apify Results 405→ - Clean data 406→ - Segment by vertical (if data includes industry) 407→ - Map to GHL contact fields 408→ - Tag for campaign segmentation 409→ 410→**Afternoon (3 hours):** 411→- [ ] Build Multi-Vertical Lead Databases 412→ - Source: Yellow Pages AU scraping (Apify again if needed) 413→ - Target: 500 leads per vertical × 10 verticals = 5,000 total 414→ - Budget: $100-200 for scraping 415→ - Output: Segmented by industry, location, business size 416→ 417→**Evening (3 hours):** 418→- [ ] Create Vertical-Specific Audit Templates 419→ - 10 templates in Canva/Pomelli 420→ - Industry-specific metrics 421→ - Competitive positioning language 422→ - Custom brand guide variations 423→ 424→### DAY 3: VOICE AI & N8N SETUP 425→ 426→**Morning (2 hours):** 427→- [ ] n8n Workflow: GHL → Telnyx → Gemini → GHL 428→ - Build "Gemini Voice AI Pipeline" workflow 429→ - Configure webhook triggers 430→ - Set up Telnyx API calls 431→ - Map GHL field updates 432→ - (Reference: gemini_telnyx_voice_system.md) 433→ 434→**Afternoon (2 hours):** 435→- [ ] Telnyx Setup 436→ - Create account 437→ - Buy 10 Australian numbers (+61 02 Sydney, 03 Melbourne, 07 Brisbane) 438→ - Configure SIP endpoints 439→ - Set up webhook routing to n8n 440→ 441→**Evening (2 hours):** 442→- [ ] Gemini Voice Agent Configuration 443→ - Deploy Cloudflare Worker (voice bridge) 444→ - Write multi-vertical system prompt with variables 445→ - Test call with personal number 446→ - Refine based on natural conversation flow 447→ 448→### DAY 4: GIFT PACK PRODUCTION 449→ 450→**Morning (4 hours):** 451→- [ ] Generate 100 Gift Packs (10 per vertical) 452→ - Input: Business name, industry, last post date 453→ - Pomelli: DNA extraction + brand guide 454→ - Pomelli: 3 professional posts per business 455→ - Assembly: PDF audit + brand guide + 3 posts 456→ - Filename: `{BusinessName}_AgileAdapt_Gift.pdf` 457→ 458→**Afternoon (3 hours):** 459→- [ ] GHL Landing Pages - Multi-Vertical 460→ - Template: "Request AI Explanation Call" 461→ - 10 variations (one per vertical) 462→ - Vertical-specific language 463→ - Consent checkbox: "Yes, call me to discuss my audit" 464→ - Webhook: n8n "Gemini Voice AI Pipeline" 465→ 466→**Evening (2 hours):** 467→- [ ] Email Campaign Setup (GHL or Instantly.ai) 468→ - Subject: "Made you 3 posts (no charge, no strings)" 469→ - Body: Vertical-specific hooks 470→ - Attachment: Gift pack PDF 471→ - CTA: Link to consent form landing page 472→ - Segmentation: 10 campaigns, one per vertical 473→ 474→### DAY 5: 3-TIER MODEL IMPLEMENTATION 475→ 476→**Morning (3 hours):** 477→- [✓] COMPLETED: Gemini Deep Research validated 3-tier pricing 478→ - Tier 1: $499/mo + $299 setup (sole traders) 479→ - Tier 2: $850/mo + $499 setup (growing crews - HERO TIER) 480→ - Tier 3: $1,450/mo + $999 setup (established firms) 481→ - Research confirms: 65-80% cheaper than boutique agencies 482→ - Research confirms: 52% cheaper than DIY opportunity cost 483→ 484→**Afternoon (4 hours):** 485→- [ ] Build 3-Tier Landing Page System 486→ - **Landing Page 1:** Tier selector (quiz-based: "How many staff?") 487→ - **Landing Page 2:** Tier 1 offer page with benefits + payment link 488→ - **Landing Page 3:** Tier 2 offer page with benefits + payment link (DEFAULT for voice AI) 489→ - **Landing Page 4:** Tier 3 offer page with benefits + payment link 490→ - Each tier has own Stripe payment link (recurring + setup fee) 491→ - GHL workflow tags customers by tier for delivery differentiation 492→ 493→- [ ] Week 1 Strategy Decision: SIMPLIFIED DELIVERY 494→ - All tiers receive SAME service Week 1 (4 posts/week, GBP sync, Review Booster, 48hr support) 495→ - Goal: Test PRICE SENSITIVITY before building service differentiation 496→ - Week 2+: Differentiate based on tier (Tier 1 drops to 3 posts/week, Tier 2/3 add reels, etc.) 497→ - Rationale: Faster to market, validates willingness to pay 498→ 499→**Evening (1 hour):** 500→- [ ] Configure GHL Automated Onboarding Sequence (Tier-Aware) 501→ - Trigger: Payment received webhook from Stripe (includes tier metadata) 502→ - Action 1: Send welcome email with tier-specific benefits 503→ - Action 2: Tag customer with tier (Tier1/Tier2/Tier3) 504→ - Action 3: Trigger Pomelli DNA extraction workflow 505→ - Action 4: Generate first 20 posts (same for all tiers Week 1) 506→ - Action 5: Upload to GHL Social Planner 507→ - Action 6: Schedule posts (Mon/Wed/Fri/Sat at 10am local = 4/week) 508→ - Action 7: Send "Posts are live!" email with tier-specific messaging 509→ 510→### DAY 6: CONTENT GENERATION & WORKFLOW TESTING 511→ 512→**Morning (3 hours):** 513→- [ ] Generate Initial Content Library 514→ - 20 posts × 100 businesses = 2,000 posts 515→ - Pomelli batch processing 516→ - Vertical-specific templates 517→ - Seasonal hooks (Jan → summer AU) 518→ 519→**Afternoon (3 hours):** 520→- [ ] End-to-End Testing 521→ - Test 1: Submit consent form → Voice AI call → Close 522→ - Test 2: Payment link → Stripe → GHL webhook → Onboarding 523→ - Test 3: Pomelli extraction → Posts → GHL upload → Schedule 524→ - Test 4: First post goes live on test Facebook page 525→ - Fix any broken integrations 526→ 527→**Evening (2 hours):** 528→- [ ] Build Monitoring Dashboard (GHL) 529→ - Pipeline stages: Gift sent → Opened → Clicked → Consent → Called → Closed → Paying 530→ - Metrics: Open rate, click rate, consent rate, close rate, MRR 531→ - Alerts: Failed calls, payment failures, content generation errors 532→ 533→### DAY 7: TEST LAUNCH (250 PROSPECTS) 534→ 535→**Morning (2 hours):** 536→- [ ] Segment Test Cohort 537→ - 25 per vertical × 10 verticals = 250 total 538→ - Split across 5 pricing variants = 50 per variant (5 per vertical per variant) 539→ - Ensure mix of business sizes, locations 540→ 541→**Afternoon (1 hour):** 542→- [ ] Launch Email Campaign 543→ - Send 250 gift pack emails 544→ - Stagger by 5 minutes (avoid spam filters) 545→ - Monitor: Bounce rate, open rate, click rate 546→ 547→**Evening (Monitoring):** 548→- [ ] Watch Pipeline in Real-Time 549→ - Opens → Clicks → Consent forms → AI calls 550→ - Monitor call quality (listen to recordings) 551→ - Track close rate by vertical and pricing variant 552→ - Respond to any technical issues immediately 553→ 554→**Metrics to Track:** 555→- Email open rate (target: 40%+) 556→- Click-through rate (target: 10%+) 557→- Consent form rate (target: 60% of clicks) 558→- AI call answer rate (target: 70%+) 559→- First-call close rate (target: 30%+) 560→- Second-call close rate (target: 20%+) 561→- Overall lead-to-customer (target: 40%+) 562→ 563→**Expected Outcomes (Day 7):** 564→- 250 sent → 100 opens → 10 clicks → 6 consent → 4 answer → 1-2 closes 565→- **First Revenue:** $1,350-$2,430 MRR (weighted avg $865/client × 1-2 customers + setup fees) 566→- **Setup Revenue:** $539-$1,078 one-time (depends on tier distribution) 567→- **Total Day 7 Revenue:** $1,889-$3,508 (MRR + setup fees) 568→ 569→--- 570→ 571→## AI-AUTONOMOUS SALES PIPELINE 572→ 573→### Complete Journey (Zero Human Touch) 574→ 575→``` 576→┌─────────────────────────────────────────────────────────┐ 577→│ LEAD ACQUISITION │ 578→└─────────────────────────────────────────────────────────┘ 579→ 580→Apify Email Enrichment 581→ ↓ 582→Segmented by Vertical (GHL tags) 583→ ↓ 584→Gift Pack Generated (Pomelli + Canva) 585→ ↓ 586→Email Campaign Sent (Vertical-specific hooks) 587→ 588→┌─────────────────────────────────────────────────────────┐ 589→│ CONSENT & QUALIFICATION │ 590→└─────────────────────────────────────────────────────────┘ 591→ 592→Email Opened (tracked) 593→ ↓ 594→Click through to Landing Page 595→ ↓ 596→Review Audit + 3 Free Posts 597→ ↓ 598→Consent Form Submitted: "Yes, call me to discuss" 599→ ↓ 600→GHL Webhook → n8n Pipeline Triggered 601→ 602→┌─────────────────────────────────────────────────────────┐ 603→│ AI VOICE CLOSE │ 604→└─────────────────────────────────────────────────────────┘ 605→ 606→n8n → Telnyx → Gemini Voice Call (within 60 seconds) 607→ ↓ 608→Gemini Agent: 609→ - Delivers value (shows the problem) 610→ - Qualifies business size (staff count, revenue) 611→ - Presents solution (DEFAULT: Tier 2 $850/mo for growing crews) 612→ - Handles objections (trained on vertical-specific + research-validated responses) 613→ - Offers tier adjustment if needed (Tier 1 for sole traders, Tier 3 for established) 614→ - Asks for sale 615→ ↓ 616→IF "Hot Lead": Send payment link via SMS 617→IF "Follow-up": Schedule callback (n8n workflow) 618→IF "Not Interested": Tag and move to nurture 619→ ↓ 620→Gemini updates GHL via Mastanley MCP during call 621→ 622→┌─────────────────────────────────────────────────────────┐ 623→│ PAYMENT & ONBOARDING │ 624→└─────────────────────────────────────────────────────────┘ 625→ 626→Payment Link Clicked (Stripe) 627→ ↓ 628→Payment Processed 629→ ↓ 630→Stripe Webhook → GHL 631→ ↓ 632→GHL Workflow Triggered: "New Customer Onboarding" 633→ 634→Automated Sequence: 635→1. Welcome email with login credentials 636→2. Pomelli DNA extraction initiated 637→3. 20 posts generated 638→4. Uploaded to GHL Social Planner 639→5. Scheduled (Mon/Wed/Fri 10am) 640→6. Email: "Your posts go live Monday!" 641→7. First post published automatically 642→8. Weekly summary: "This week's posts performed X" 643→ 644→┌─────────────────────────────────────────────────────────┐ 645→│ ONGOING DELIVERY │ 646→└─────────────────────────────────────────────────────────┘ 647→ 648→Every Month: 649→1. Pomelli generates 20 new posts 650→2. GHL uploads and schedules 651→3. Posts go live automatically 652→4. Customer receives weekly summaries 653→5. Billing via Stripe (recurring) 654→ 655→IF payment fails: 656→ → Automated retry sequence 657→ → SMS reminder 658→ → Email with update payment link 659→ → After 3 failures: Pause service, notify Kinan 660→ 661→IF customer cancels: 662→ → Automated exit survey 663→ → Win-back offer (1 month free if return) 664→ → Archive in GHL 665→ 666→No human intervention from lead to paying customer to content delivery. 667→``` 668→ 669→### AI Agent Roles 670→ 671→**1. Email AI (Instantly.ai or GHL)** 672→- Sends personalized outreach 673→- Tracks opens, clicks, bounces 674→- Handles unsubscribes 675→- Reports metrics to Kinan 676→ 677→**2. Gemini Voice Agent (Telnyx + Gemini)** 678→- Conducts sales calls 679→- Handles objections 680→- Closes deals 681→- Updates CRM in real-time 682→- Schedules follow-ups 683→ 684→**3. Pomelli Content AI** 685→- Extracts business DNA 686→- Generates branded posts 687→- Maintains brand consistency 688→- Seasonal content adaptation 689→ 690→**4. GHL Automation** 691→- Orchestrates all workflows 692→- Schedules content 693→- Manages customer lifecycle 694→- Sends notifications 695→- Triggers escalations 696→ 697→**5. n8n Genesis Engine** 698→- Connects all systems 699→- Routes webhooks 700→- Handles complex logic 701→- Logs all transactions 702→- Monitors for failures 703→ 704→**Kinan's Role:** 705→- Review weekly metrics dashboard (30 min/week) 706→- Approve strategic pivots 707→- Handle rare escalations (angry customers, payment disputes) 708→- Optimize pricing based on data 709→- Scale infrastructure when needed 710→ 711→**That's it. The system runs itself.** 712→ 713→--- 714→ 715→## CONTENT GENERATION SYSTEM 716→ 717→### Pomelli DNA Extraction 718→ 719→**Input Sources:** 720→1. Business website URL 721→2. Facebook/Instagram profiles 722→3. Google My Business listing 723→4. Manual questionnaire (fallback) 724→ 725→**Extracted Elements:** 726→- Brand voice and tone 727→- Color palette and fonts 728→- Logo and visual identity 729→- Key services/products 730→- Unique value propositions 731→- Customer testimonials/reviews 732→- Team bios and photos 733→- Location and service area 734→ 735→**Output:** Comprehensive brand DNA profile stored in GHL 736→ 737→### Post Generation Logic 738→ 739→**Content Mix (20 posts/month):** 740→- 6 Educational (tips, how-tos, industry insights) 741→- 5 Behind-the-scenes (team, process, day-in-life) 742→- 4 Customer wins (testimonials, before/afters, case studies) 743→- 3 Seasonal (holidays, events, local happenings) 744→- 2 Call-to-action (special offers, book now, contact us) 745→ 746→**Templates by Vertical:** 747→ 748→**Tradies:** 749→- "Tool Tuesday" tips 750→- Job completion photos 751→- Safety reminders 752→- Seasonal maintenance tips 753→- Customer testimonial graphics 754→ 755→**Medical:** 756→- Health tips and education 757→- Team introductions 758→- Patient success stories (with permission) 759→- Clinic updates and news 760→- Seasonal health reminders 761→ 762→**Legal:** 763→- Legal tips and myths 764→- Case study summaries (anonymized) 765→- Team expertise highlights 766→- Community involvement 767→- Legal updates and changes 768→ 769→**Real Estate:** 770→- Market updates and trends 771→- New listings and sold properties 772→- Buyer/seller tips 773→- Local area highlights 774→- Success stories 775→ 776→**Hospitality:** 777→- Daily specials and menu highlights 778→- Chef creations and kitchen glimpses 779→- Customer photos (UGC) 780→- Event announcements 781→- Seasonal menu changes 782→ 783→### Quality Control 784→ 785→**Automated Checks:** 786→1. Brand consistency (colors, fonts, logo placement) 787→2. Spelling and grammar (GPT-4 review) 788→3. Image quality (minimum resolution, aspect ratio) 789→4. CTA presence (at least 2 per 20 posts) 790→5. Regulatory compliance (health claims, legal disclaimers) 791→ 792→**Manual Review Trigger:** 793→- Sensitive industries (medical, legal) 794→- First 3 posts for new customers 795→- After customer complaint 796→- Random sampling (5% of posts) 797→ 798→**Human Escalation:** 799→- Regulatory concerns 800→- Brand guideline violations 801→- Customer requests special content 802→- Sensitive topics (politics, religion, tragedy) 803→ 804→--- 805→ 806→## MULTI-VERTICAL POSITIONING 807→ 808→### Universal Hook (All Verticals) 809→ 810→**Email Subject:** "Made you 3 posts (no charge, no strings)" 811→ 812→**Email Body Template:** 813→``` 814→Hi [Name], 815→ 816→I noticed [Business Name] hasn't posted since [Last Post Date]. 817→ 818→That's actually costing you [Vertical-Specific Loss]. 819→ 820→I made you 3 professional posts for free. No catch. 821→ 822→Attached: Your social media audit + brand guide + 3 graphics 823→ 824→Use them or don't—totally up to you. 825→ 826→Want me to walk you through what I found? 827→Click here for a quick AI explanation call: [Landing Page Link] 828→ 829→Cheers, 830→Alex 831→AgileAdapt 832→``` 833→ 834→### Vertical-Specific Hooks 835→ 836→**TRADIES:** 837→- Loss: "jobs because customers think you're closed or out of business" 838→- Audit Focus: "Last post was 18 months ago - potential customers seeing competitors instead" 839→- CTA: "Let's fix your social so you don't lose another job" 840→ 841→**MEDICAL:** 842→- Loss: "patients to clinics with active social media who look more modern and trustworthy" 843→- Audit Focus: "Your competitors post weekly - patients assume they're more current with treatments" 844→- CTA: "Let's position you as the go-to practice in [Suburb]" 845→ 846→**LEGAL:** 847→- Loss: "potential clients because they research online first and your social looks abandoned" 848→- Audit Focus: "Legal clients want established firms - inactive social signals instability" 849→- CTA: "Let's establish your authority in [Legal Area]" 850→ 851→**REAL ESTATE:** 852→- Loss: "listings because sellers want agents who market properties actively online" 853→- Audit Focus: "Your last listing post got 2 likes - sellers are checking your social" 854→- CTA: "Let's make your social match your sales numbers" 855→ 856→**HOSPITALITY:** 857→- Loss: "customers to restaurants that post daily specials and mouth-watering photos" 858→- Audit Focus: "Menu changed 6 times since your last Instagram - customers don't know what you offer" 859→- CTA: "Let's fill more tables with consistent social" 860→ 861→**TOURISM:** 862→- Loss: "bookings because travelers research operators online and yours looks inactive" 863→- Audit Focus: "Your competitors post customer experiences daily - you're invisible" 864→- CTA: "Let's fill your boats/tours with active social" 865→ 866→**PROFESSIONAL SERVICES:** 867→- Loss: "clients because inactive social signals you're not busy or established" 868→- Audit Focus: "Your expertise is invisible - competitors posting thought leadership weekly" 869→- CTA: "Let's position you as the authority in [Service Area]" 870→- Economic Reality: One client = $3K-$50K annual value, need just 1 every 3 years for ROI 871→ 872→**BEAUTY & WELLNESS:** 873→- Loss: "bookings because your before/after transformations aren't online for people to see" 874→- Audit Focus: "Your results are incredible - but hidden. Competitors showing their work daily" 875→- CTA: "Let's turn your results into bookings" 876→- Economic Reality: 2 extra clients/year = ROI positive 877→ 878→**AUTOMOTIVE:** 879→- Loss: "customers to mechanics/shops with active social who look trustworthy and established" 880→- Audit Focus: "Trust crisis in auto - inactive social = fly-by-night in customer minds" 881→- CTA: "Let's build trust with consistent social proof" 882→- Economic Reality: One major service ($500-$3K) = ROI positive 883→ 884→**RETAIL:** 885→- Loss: "foot traffic and community connection because you're invisible online" 886→- Audit Focus: "Chains post daily - locals need YOUR story to compete" 887→- CTA: "Let's bring customers back to local" 888→- Economic Reality: 20-40 extra transactions/month = break even 889→ 890→--- 891→ 892→### Objection Handling Matrix (Research-Validated) 893→ 894→**"Too expensive"** 895→- TIER 1 Response: "Less than 5 hours of your billable time per month" 896→- TIER 2 Response: "You're already paying $1,760/mo by doing it yourself in lost time" 897→- TIER 3 Response: "One extra client/listing/job per quarter covers the entire year" 898→ 899→**"I'm too busy"** 900→- Universal: "That's exactly why we exist. You send us 2 photos via WhatsApp weekly. We handle everything else." 901→ 902→**"My work speaks for itself"** 903→- Universal: "It does - but only if they can find you. Ghost social in 2026 = out of business signal." 904→ 905→**"I get all my work from referrals"** 906→- Universal: "Perfect. What happens when those referrals Google you and see your last post was 2019? They go with someone else." 907→ 908→**"Social media doesn't work for my industry"** 909→- Universal: "You're right - it doesn't generate leads directly. It prevents referrals from eliminating you. Big difference." 910→ 911→**"I tried it before, didn't work"** 912→- Universal: "Because you stopped. Consistency is the only thing that works in social. We never stop." 913→ 914→**"Can I pause during slow season?"** 915→- Universal: "Absolutely. Month-to-month means you control it. Most clients find that slow season is WHEN they need us most." 916→ 917→**"What if I don't like the content?"** 918→- TIER 1/2: "First 30 days money-back, no questions asked." 919→- TIER 3: "Dedicated success manager reviews every post with you before it goes live." 920→ 921→**"I need video/reels"** 922→- TIER 1: "Upgrade to Tier 2 for weekly reels - just $351/mo more" 923→- TIER 2: "Included - send us raw footage via WhatsApp, we edit and post" 924→- TIER 3: "2 reels per week with music, captions, full production" 925→ 926→**"Do you guarantee results?"** 927→- Universal: "We guarantee consistency and quality. Social is like gym membership - we show up every week, but YOU have to be good at your craft for it to convert. 30-day money back if you're not happy with output quality." 928→- Audit Focus: "Your expertise is hidden - prospects can't see why you're worth $300/hr" 929→- CTA: "Let's position you as the expert in [Service Area]" 930→ 931→**BEAUTY/WELLNESS:** 932→- Loss: "bookings because before/afters are the best marketing but yours aren't online" 933→- Audit Focus: "Your transformations are invisible - potential clients can't see your skills" 934→- CTA: "Let's showcase your work consistently" 935→ 936→**AUTOMOTIVE:** 937→- Loss: "customers because trust is everything and inactive social looks unprofessional" 938→- Audit Focus: "Your reviews are great but hidden - social proof needs social media" 939→- CTA: "Let's build trust with active social presence" 940→ 941→**RETAIL:** 942→- Loss: "foot traffic because community connection matters and you're invisible online" 943→- Audit Focus: "Your products need stories - social posts drive in-store visits" 944→- CTA: "Let's connect you with your local community" 945→ 946→### Objection Handling by Vertical 947→ 948→**"Too expensive" → Vertical-Specific ROI:** 949→- Tradie: "One plumbing job ($500-800) pays for this" 950→- Medical: "One new patient ($1,500-3,000 lifetime) covers 3-6 months" 951→- Legal: "One conveyancing client ($1,200) covers 2+ months" 952→- Real Estate: "One listing commission ($5,000-15,000) pays for a year" 953→- Hospitality: "50 extra customers ($25 average) = $1,250 revenue" 954→ 955→**"I'll do it myself":** 956→- Universal: "Most people start strong, fall off after a month. We handle it forever." 957→ 958→**"Need to think about it":** 959→- Universal: "Totally fair. I'll send 3 more sample posts and call Friday at 10am. Does that work?" 960→ 961→**"Not interested":** 962→- Universal: "All good, no worries. If you change your mind or get too busy, just reply to this email." 963→ 964→--- 965→ 966→## CRITICAL RESEARCH INSIGHTS (GEMINI DEEP RESEARCH) 967→ 968→### "Site-Shot" Workflow System 969→ 970→**Problem:** Content acquisition is the #1 operational failure point for social media agencies. 971→ 972→**Solution:** WhatsApp/SMS bot that makes content capture frictionless. 973→ 974→**How It Works:** 975→1. **Friday 2pm Message:** "Hey mate, nearly beer o'clock. Snap 2 photos of the job site before you pack up and reply here. I'll handle the rest." 976→2. **10-Second Task:** Client takes 2 quick photos, replies to message 977→3. **AI Processing:** 978→ - Enhance lighting/quality 979→ - Identify context (electrical work, plumbing, building, etc.) 980→ - Write caption with local SEO keywords 981→ - Add logo watermark 982→ - Schedule for optimal posting time 983→4. **Result:** Consistent content without being a "chore" 984→ 985→**Implementation Priority:** HIGH - Build Week 2 after voice AI validated 986→ 987→--- 988→ 989→### Human-In-The-Loop (HITL) Requirements 990→ 991→**Why It's Mandatory:** 992→- Construction/trades is HIGH-RISK industry 993→- Photo of worker without hard hat = fine or reputational damage 994→- Incorrect ladder setup, exposed wiring, gas work without permits = legal liability 995→- AI cannot reliably identify safety violations 996→ 997→**Examples of AI Failures:** 998→- "DIY switchboard maintenance is easy" (ILLEGAL in Australia) 999→- Worker on ladder without proper footing 1000→- Gas appliance installation without visible license 1001→- Electrical work with exposed conductors 1002→ 1003→**Solution:** Every post reviewed by Sydney-based QA before publishing 1004→ 1005→**Marketing Angle:** "AI-Powered, Human Verified" (turns limitation into trust signal) 1006→ 1007→**Implementation:** Tier 1 = spot checks (5%), Tier 2/3 = 100% review 1008→ 1009→--- 1010→ 1011→### Hyper-Local Relevance (Australian Terminology) 1012→ 1013→**Critical Rule:** AI must use Australian terms, NOT American. 1014→ 1015→**Common Mistakes AI Makes:** 1016→| ❌ WRONG (American) | ✅ CORRECT (Australian) | 1017→|---------------------|------------------------| 1018→| Drywall | Gyprock | 1019→| Truck | Ute | 1020→| Panel / Circuit Breaker | Switchboard / Safety Switch | 1021→| HVAC | Air Con | 1022→| Outlet | Power Point | 1023→| Faucet | Tap | 1024→| Wrench | Spanner | 1025→| Gas lines | Gas fitting | 1026→ 1027→**Location Specificity:** 1028→- Reference specific suburbs: "Servicing Inner West from Newtown to Ashfield" 1029→- Use local landmarks: "Near Westfield Bondi Junction" 1030→- Regional slang: "Tradies" not "contractors", "servo" not "gas station" 1031→ 1032→**Implementation:** Custom dictionary in Pomelli prompts + QA checklist 1033→ 1034→--- 1035→ 1036→### 30-Day Churn Prevention Protocol 1037→ 1038→**Problem:** Social media organic growth takes 90-180 days. Customers churn before seeing results. 1039→ 1040→**Solution:** Database Reactivation Campaign = IMMEDIATE tangible ROI in first 30 days. 1041→ 1042→**How It Works:** 1043→1. **Day 1:** Request past client database (Xero, ServiceM8, spreadsheet, email list) 1044→2. **Day 7:** Automated SMS campaign: "Hey! Been a while. Mind leaving us a Google Review? Here's the link: [Google Review URL]" 1045→3. **Day 30 Result:** 5-10 new 5-star Google Reviews 1046→4. **Customer Perception:** "You got me more reviews in a month than I got in 5 years" 1047→5. **Outcome:** Buys patience for social to compound over 90-180 days 1048→ 1049→**Expected Metrics:** 1050→- Database size: 50-500 past clients 1051→- SMS delivery rate: 95% 1052→- Review conversion: 10-20% 1053→- Result: 5-50 new reviews (depending on database size) 1054→ 1055→**Implementation Priority:** HIGH - Build into Tier 2/3 onboarding (Tier 1 optional upsell) 1056→ 1057→--- 1058→ 1059→### Platform Dependency Risk Mitigation 1060→ 1061→**Problem:** Relying solely on Meta (Facebook/Instagram) = vulnerability to algorithm changes. 1062→ 1063→**Solution:** Diversify to Google Business Profile (GBP) posts. 1064→ 1065→**Why GBP Matters:** 1066→- Direct correlation with local SEO rankings 1067→- GBP updates = "active business" signal to Google 1068→- Appears in Google Maps search results 1069→- Creates "moat" around service (Meta can't replicate) 1070→ 1071→**Content Strategy:** 1072→- Same content cross-posted to Meta + GBP 1073→- GBP-specific content: "Open today 7am-5pm", hours updates, service area updates 1074→- GBP Q&A management: Answer common questions 1075→ 1076→**Implementation:** All tiers include GBP sync from Day 1 1077→ 1078→--- 1079→ 1080→### Positioning Strategy: "Infrastructure" NOT "Creativity" 1081→ 1082→**Research Finding:** Tradies don't want "brand storytelling" - they want reliability. 1083→ 1084→**BAD PITCH:** "We tell your unique brand story to engage audiences and build emotional connections" 1085→ 1086→**GOOD PITCH:** "We build a digital asset that works 24/7. While you're on the tools, we ensure you look active, professional, and dominant in your local suburb." 1087→ 1088→**Frame as "Digital PPE":** 1089→- PPE = Personal Protective Equipment 1090→- Hard hat protects your head, social media protects your reputation 1091→- You don't skip PPE because you're "too busy" - same applies to social 1092→- "Essential business infrastructure" vs "nice to have marketing" 1093→ 1094→**Key Messaging:** 1095→- "Open for business signal" 1096→- "Digital shopfront" 1097→- "Reputation insurance" 1098→- "While you work, we work" 1099→ 1100→--- 1101→ 1102→### AI Hallucination Safety Protocols 1103→ 1104→**Problem:** AI can generate plausible but dangerous content. 1105→ 1106→**Examples:** 1107→- "Top 5 DIY electrical fixes for homeowners" (many are ILLEGAL without license) 1108→- "Quick gas heater troubleshooting tips" (can cause carbon monoxide poisoning) 1109→- "How to identify asbestos in your home" (requires licensed assessor) 1110→ 1111→**Solution:** 1112→1. **Negative Constraints:** Prompt engineering with explicit "NEVER" rules 1113→2. **Industry Whitelist:** Only allow approved topic categories 1114→3. **HITL Review:** Every regulated industry post reviewed 1115→4. **Disclaimer Templates:** Auto-add "Always use a licensed [profession]" disclaimers 1116→ 1117→**High-Risk Industries Requiring Extra Caution:** 1118→- Electrical (AS/NZS 3000 compliance) 1119→- Gas fitting (licensed work only) 1120→- Plumbing (backflow, drainage regulations) 1121→- Building (structural, waterproofing regulations) 1122→- Medical (AHPRA guidelines, no medical advice) 1123→ 1124→**Implementation:** Tier-specific risk profiles + mandatory review queues 1125→ 1126→--- 1127→ 1128→## TECHNICAL STACK & INTEGRATION 1129→ 1130→### Core Systems (Already Deployed) 1131→ 1132→**1. GoHighLevel** 1133→- CRM and contact management 1134→- Workflow automation 1135→- Social media scheduling 1136→- Email campaigns 1137→- Landing pages and forms 1138→- Pipeline management 1139→- **Cost:** $297/mo (Unlimited Plan) 1140→ 1141→**2. n8n (Elestio)** 1142→- Genesis automation engine 1143→- Webhook orchestration 1144→- API integrations 1145→- Complex workflow logic 1146→- **Cost:** Included in existing Elestio stack ($0 incremental) 1147→ 1148→**3. Pomelli** 1149→- Brand DNA extraction 1150→- Social media post generation 1151→- Visual content creation 1152→- Template management 1153→- **Cost:** $2/mo per active client (amortized) 1154→ 1155→**4. Telnyx** 1156→- Voice calling infrastructure 1157→- Australian phone numbers 1158→- SIP/WebRTC connectivity 1159→- Call recording and transcription 1160→- **Cost:** $2/mo per number + $0.014/min calls 1161→ 1162→**5. Gemini Voice AI** 1163→- Live conversation handling 1164→- Natural language processing 1165→- CRM updates during calls 1166→- Objection handling 1167→- **Cost:** ~$0.003 per call (tokens) 1168→ 1169→**6. Stripe** 1170→- Payment processing 1171→- Recurring billing 1172→- Webhook notifications 1173→- Customer portal 1174→- **Cost:** 3% + $0.30 per transaction 1175→ 1176→### New Requirements for Phase One 1177→ 1178→**7. Apify (Lead Generation)** 1179→- Email enrichment 1180→- Yellow Pages scraping 1181→- Data cleaning and formatting 1182→- **Cost:** $40-200 one-time for initial datasets 1183→ 1184→**8. Instantly.ai or GHL Email (Alternative)** 1185→- Email campaign management 1186→- Deliverability optimization 1187→- Open/click tracking 1188→- **Cost:** GHL included, or Instantly $97/mo for scale 1189→ 1190→**9. Cloudflare Worker (Gemini Voice Bridge)** 1191→- Voice AI webhook receiver 1192→- Audio processing and routing 1193→- Call state management 1194→- **Cost:** Free tier (100K requests/day) 1195→ 1196→**10. Google Gemini API** 1197→- Voice conversation AI 1198→- Real-time audio processing 1199→- Natural Australian accents 1200→- **Cost:** ~$30/mo for 1,000 calls 1201→ 1202→### Integration Map 1203→ 1204→``` 1205→Lead Data (Apify/Yellow Pages) 1206→ ↓ 1207→GHL (CRM + Contact Management) 1208→ ↓ 1209→Email Campaign (GHL or Instantly.ai) 1210→ ↓ 1211→Landing Page (GHL) 1212→ ↓ 1213→Form Submission → n8n Webhook 1214→ ↓ 1215→n8n Orchestration Layer: 1216→ ├─→ Pomelli (Generate gift pack) 1217→ ├─→ Telnyx (Place voice call) 1218→ ├─→ Gemini (Conduct conversation) 1219→ ├─→ GHL (Update CRM) 1220→ └─→ Stripe (Process payment) 1221→ ↓ 1222→Onboarding Workflow (GHL): 1223→ ├─→ Pomelli (DNA extraction + 20 posts) 1224→ ├─→ GHL Social Planner (Schedule posts) 1225→ └─→ Customer notification emails 1226→ ↓ 1227→Ongoing Delivery: 1228→ Monthly Pomelli regeneration → GHL scheduling 1229→``` 1230→ 1231→### Data Flow 1232→ 1233→**Inbound:** 1234→- Lead enrichment data → GHL contacts 1235→- Form submissions → n8n webhooks 1236→- Call outcomes → GHL custom fields 1237→- Payment confirmations → GHL tags 1238→- Content generation → GHL media library 1239→ 1240→**Outbound:** 1241→- GHL → Email service (campaigns) 1242→- n8n → Telnyx (voice calls) 1243→- n8n → Pomelli (content generation) 1244→- GHL → Facebook (scheduled posts) 1245→- GHL → Stripe (payment links) 1246→ 1247→**Bidirectional:** 1248→- Gemini ↔ GHL (Mastanley MCP for real-time updates) 1249→- n8n ↔ All systems (orchestration layer) 1250→- GHL ↔ Facebook (Social Planner API) 1251→ 1252→--- 1253→ 1254→## ECONOMICS & SCALING 1255→ 1256→### 3-Tier Revenue Model (Research-Validated) 1257→ 1258→**Projected Tier Distribution** (based on market segmentation): 1259→- **30% Tier 1** ($499/mo) - Sole traders and startups 1260→- **50% Tier 2** ($850/mo) - Growing crews (PRIMARY TARGET) 1261→- **20% Tier 3** ($1,450/mo) - Established firms 1262→ 1263→**Weighted Average Monthly Revenue:** $865/client 1264→- Calculation: (0.3 × $499) + (0.5 × $850) + (0.2 × $1,450) = $865 1265→ 1266→**Weighted Average Setup Revenue:** $539/client (one-time) 1267→- Calculation: (0.3 × $299) + (0.5 × $499) + (0.2 × $999) = $539 1268→ 1269→### Per-Client Economics by Tier 1270→ 1271→**TIER 1: "Digital Business Card" ($499/mo)** 1272→ 1273→**Monthly Revenue:** $499 + GST = $548.90 1274→**Setup Revenue:** $299 + GST = $328.90 (one-time) 1275→ 1276→**Monthly Costs:** 1277→- Pomelli (3 posts/week): $2 1278→- GHL (amortized): $5 1279→- Review Booster SMS (2/mo @ $0.02): $0.04 1280→- GBP API calls: $1 1281→- Stripe fees (3% + $0.30): $15.27 1282→- **Total Cost:** $23.31/mo 1283→ 1284→**Net Profit:** $475.69/mo (95.3% margin) 1285→**Setup Profit:** $299 - $50 (onboarding time) = $249 net 1286→ 1287→--- 1288→ 1289→**TIER 2: "Local Authority" ($850/mo) - HERO TIER** 1290→ 1291→**Monthly Revenue:** $850 + GST = $935 1292→**Setup Revenue:** $499 + GST = $548.90 (one-time) 1293→ 1294→**Monthly Costs:** 1295→- Pomelli (4 posts/week + 1 reel/week): $4 1296→- GHL (amortized): $5 1297→- Review Booster SMS (unlimited, avg 10/mo): $0.20 1298→- GBP API calls + optimization: $2 1299→- Video editing (AI + 30min human review): $15 1300→- Community management (AI monitoring): $3 1301→- Stripe fees (3% + $0.30): $25.80 1302→- **Total Cost:** $55/mo 1303→ 1304→**Net Profit:** $795/mo (93.5% margin) 1305→**Setup Profit:** $499 - $80 (extended onboarding) = $419 net 1306→ 1307→--- 1308→ 1309→**TIER 3: "Market Dominator" ($1,450/mo)** 1310→ 1311→**Monthly Revenue:** $1,450 + GST = $1,595 1312→**Setup Revenue:** $999 + GST = $1,098.90 (one-time) 1313→ 1314→**Monthly Costs:** 1315→- Pomelli (daily posts + 2 reels/week + LinkedIn): $8 1316→- GHL (amortized): $5 1317→- Review Booster SMS (unlimited, avg 20/mo): $0.40 1318→- GBP Elite + LinkedIn API: $5 1319→- Video editing (high production, 2hrs/mo): $40 1320→- Community management (full, 4hrs/mo): $60 1321→- Dedicated success manager (2hrs/mo): $80 1322→- Stripe fees (3% + $0.30): $43.80 1323→- **Total Cost:** $242.20/mo 1324→ 1325→**Net Profit:** $1,207.80/mo (83.3% margin) 1326→**Setup Profit:** $999 - $150 (premium onboarding) = $849 net 1327→ 1328→--- 1329→ 1330→### Blended Economics (All Tiers) 1331→ 1332→**Weighted Average Monthly Revenue:** $865/client 1333→**Weighted Average Monthly Cost:** $95.50/client 1334→- Calculation: (0.3 × $23.31) + (0.5 × $55) + (0.2 × $242.20) = $95.50 1335→ 1336→**Weighted Average Net Profit:** $769.50/mo per client (89.0% margin) 1337→ 1338→**Average Setup Profit:** $539 - $92 (avg onboarding cost) = $447 net per customer 1339→ 1340→### Customer Acquisition Cost 1341→ 1342→**Per Lead:** 1343→- Email enrichment: $0.02 1344→- Gift pack production (Pomelli): $0.15 1345→- Voice AI call (Gemini + Telnyx): $0.17 1346→- Landing page hosting (GHL amortized): $0.01 1347→- **Total CAC per lead:** $0.35 1348→ 1349→**At 40% Conversion Rate (Lead → Customer):** 1350→- **CAC per customer:** $0.88 1351→- **Payback period:** <1 day (from setup fee alone) 1352→- **LTV:** $11,574 (15-month average retention) 1353→- **LTV/CAC ratio:** 13,152:1 (!!) 1354→ 1355→### Scaling Projections 1356→ 1357→| Milestone | Clients | Tier Mix (1/2/3) | MRR | Annual Revenue | Monthly Profit | Annual Profit | Infrastructure | 1358→|-----------|---------|------------------|-----|----------------|----------------|---------------|----------------| 1359→| **Week 1** | 1-2 | 1/1/0 | $1,350 | $16,200 | $1,270 | $15,240 | Existing | 1360→| **Month 1** | 10 | 3/5/2 | $8,650 | $103,800 | $7,695 | $92,340 | Existing | 1361→| **Month 3** | 50 | 15/25/10 | $43,250 | $519,000 | $38,475 | $461,700 | +Part-time VA | 1362→| **Month 6** | 100 | 30/50/20 | $86,500 | $1,038,000 | $76,950 | $923,400 | +Full-time Ops | 1363→| **Month 12** | 500 | 150/250/100 | $432,500 | $5,190,000 | $384,750 | $4,617,000 | +3 FTE | 1364→| **Month 24** | 1,000 | 300/500/200 | $865,000 | $10,380,000 | $769,500 | $9,234,000 | +8 FTE | 1365→ 1366→**Key Insights:** 1367→ 1368→1. **Week 1 Expected Revenue:** 1-2 customers × ~$865 avg = $865-$1,730 MRR + $447-$894 setup fees 1369→2. **Month 1 Goal:** 10 customers = $8,650 MRR ($103,800 ARR) 1370→3. **Month 6 Milestone:** 100 customers = $86,500 MRR ($1.038M ARR) - sustainable lifestyle business 1371→4. **Year 1 Target:** 500 customers = $432,500 MRR ($5.19M ARR) - exit-quality business 1372→5. **18-Month Exit:** 1,000 customers = $865K MRR ($10.38M ARR) - potential $30-50M exit at 3-5x revenue multiple 1373→ 1374→### Infrastructure Scaling Costs 1375→ 1376→**0-50 Clients:** (Existing Stack) 1377→- GHL: $297/mo 1378→- n8n (Elestio): $0 (included) 1379→- Pomelli: $100/mo (avg 50 clients × $2) 1380→- Telnyx: $100/mo (50 numbers) 1381→- Gemini API: $50/mo (500 calls) 1382→- Stripe: ~$1,500/mo (3% of ~$43K MRR) 1383→- **Total:** ~$2,050/mo 1384→ 1385→**50-200 Clients:** (Add Operations Support) 1386→- Above stack: $5,000/mo (scales linearly) 1387→- Part-time VA (video editing, QA): $2,000/mo 1388→- **Total:** ~$7,000/mo 1389→ 1390→**200-500 Clients:** (Add Full-Time Team) 1391→- Infrastructure: $12,000/mo 1392→- Full-time Operations Manager: $6,000/mo 1393→- 2× Content QA Specialists: $8,000/mo 1394→- Customer Success Manager: $5,000/mo 1395→- **Total:** ~$31,000/mo 1396→ 1397→**500-1,000 Clients:** (Scale Team) 1398→- Infrastructure: $25,000/mo 1399→- Full team (8 FTE): $50,000/mo 1400→- **Total:** ~$75,000/mo 1401→ 1402→### Break-Even Analysis 1403→ 1404→**Fixed Costs (Month 1):** 1405→- GHL: $297 1406→- Telnyx: $20 (10 numbers) 1407→- Gemini API: $30 1408→- Apify (one-time): $200 1409→- **Total:** $547/mo + $200 setup 1410→ 1411→**Break-Even:** 1 customer at any tier covers fixed costs + delivers profit 1412→ 1413→**Realistic Week 1:** 1-2 customers = immediate profitability 1414→ 1415→### Churn & Retention 1416→ 1417→**Target Metrics:** 1418→- Month 1-3: <15% churn (expected onboarding volatility) 1419→- Month 3-6: <10% churn (Database Reactivation prevents "3-month wall") 1420→- Month 6+: <8% churn (established value, inertia) 1421→ 1422→**Lifetime Value Calculation:** 1423→- Average retention: 15 months (conservative) 1424→- Monthly revenue: $865 1425→- **LTV:** $865 × 15 = $12,975 1426→- **Minus avg costs:** $12,975 - ($95.50 × 15) = $11,542.50 net LTV 1427→ 1428→**LTV/CAC:** $11,542.50 / $0.88 = **13,116:1** 1429→ 1430→This is exceptional unit economics. Even if acquisition costs 10x more via paid ads ($8.80 per customer), LTV/CAC is still 1,311:1. 1431→ 1432→### Revenue Scaling by Client Count 1433→ 1434→| Clients | Monthly MRR | Annual Revenue | Monthly Costs | Annual Profit | 1435→|---------|-------------|----------------|---------------|---------------| 1436→| 10 | $8,650 | $103,800 | $2,050 | $82,200 | 1437→| 50 | $43,250 | $519,000 | $7,000 | $411,200 | 1438→| 100 | $86,500 | $1,038,000 | $12,627 | $886,476 | 1439→| 500 | $432,500 | $5,190,000 | $75,000 | $3,990,000 | 1440→| 1,000 | $865,000 | $10,380,000 | $95,050 | $9,140,400 | 1441→ 1442→### Churn Modeling 1443→ 1444→**Assumptions:** 1445→- Month 1-3: 15% churn (not seeing value fast enough) 1446→- Month 4-6: 8% churn (budget cuts, business closures) 1447→- Month 7+: 4% churn (steady state) 1448→ 1449→**Average Customer Lifetime:** ~15 months 1450→ 1451→### Infrastructure Scaling 1452→ 1453→**At 100 clients:** 1454→- GHL: $297/mo (unlimited sub-accounts) 1455→- n8n: $0 (existing Elestio) 1456→- Telnyx: $200/mo (100 numbers) 1457→- Gemini: $30/mo (1,000 calls) 1458→- Pomelli: $200/mo (100 active clients) 1459→- **Total Infrastructure:** $727/mo 1460→ 1461→**At 1,000 clients:** 1462→- GHL: $297/mo (still unlimited) 1463→- n8n: $0 (scale Elestio if needed, ~$50/mo) 1464→- Telnyx: $2,000/mo (1,000 numbers) 1465→- Gemini: $300/mo (10,000 calls) 1466→- Pomelli: $2,000/mo (1,000 active clients) 1467→- **Total Infrastructure:** $4,647/mo 1468→ 1469→**At 1,000 clients:** 1470→- Revenue: $865,000/mo (weighted avg $865/client) 1471→- Infrastructure: $4,647/mo 1472→- Delivery costs: $95,050/mo (weighted avg $95.05/client) 1473→- **Total costs:** $99,697/mo 1474→- **Net profit:** $765,303/mo 1475→ 1476→**Profit margin:** 88.5% 1477→ 1478→### Revenue Milestones 1479→ 1480→**Week 1 (Test Launch):** $1,350-$2,430 MRR (1-2 customers at weighted avg $865) 1481→**Month 1:** $8,650 MRR (10 customers) | $103,800 ARR 1482→**Month 3:** $43,250 MRR (50 customers) | $519,000 ARR 1483→**Month 6:** $86,500 MRR (100 customers) | $1,038,000 ARR 1484→**Month 12:** $432,500 MRR (500 customers) | $5,190,000 ARR 1485→**Month 24:** $865,000 MRR (1,000 customers) | $10,380,000 ARR 1486→ 1487→--- 1488→ 1489→## META PROMPT FOR CLAUDE CODE 1490→ 1491→### Purpose 1492→ 1493→This meta prompt is designed to leverage Claude Code's capabilities to fill in implementation gaps, generate missing code, create workflows, and accelerate execution of the Phase One launch. 1494→ 1495→### Meta Prompt Template 1496→ 1497→``` 1498→You are Claude Code, an agentic AI development assistant with capabilities to: 1499→- Write and execute code in multiple languages 1500→- Create and modify files in the Genesis system 1501→- Interface with APIs and webhooks 1502→- Deploy to production environments 1503→- Debug and troubleshoot issues in real-time 1504→ 1505→CONTEXT: 1506→I am launching AgileAdapt Phase One - a multi-vertical social media automation service targeting 10+ Australian business verticals. The goal is to generate first revenue within 7 days using 100% AI-autonomous sales pipeline. 1507→ 1508→CURRENT STATE: 1509→[Describe current progress, what's built, what's working, what's broken] 1510→ 1511→TECHNICAL STACK: 1512→- GoHighLevel (CRM, workflows, social scheduling) 1513→- n8n on Elestio (orchestration) 1514→- Pomelli (content generation) 1515→- Telnyx (voice infrastructure) 1516→- Google Gemini (voice AI) 1517→- Stripe (payments) 1518→- Cloudflare Workers (voice bridge) 1519→ 1520→REFERENCE DOCUMENTS: 1521→- /home/claude/gemini_telnyx_voice_system.md (voice AI implementation) 1522→- /home/claude/agileadapt_phase_one_launch.md (this document) 1523→- E:/genesis-system/HANDOFF.md (Genesis session bridge) 1524→ 1525→YOUR TASK: 1526→[Specific implementation request] 1527→ 1528→REQUIREMENTS: 1529→1. Execute before asking (Genesis Protocol: autonomous operation) 1530→2. Create actual working code/files, not just examples 1531→3. Test integrations and report results 1532→4. Handle errors and edge cases 1533→5. Document what you built for future sessions 1534→6. Update HANDOFF.md with progress 1535→ 1536→OUTPUT FORMAT: 1537→1. What you built (files created, code written) 1538→2. How to test it (step-by-step validation) 1539→3. What's working (confirmed functionality) 1540→4. What needs attention (known issues, next steps) 1541→5. Updated HANDOFF.md entry 1542→ 1543→EXAMPLE TASKS YOU MIGHT RECEIVE: 1544→ 1545→1. "Build the n8n workflow for GHL → Telnyx → Gemini voice pipeline" 1546→ → Create complete n8n workflow JSON 1547→ → Configure credentials template 1548→ → Test with sample data 1549→ → Document webhook URLs 1550→ → Report results 1551→ 1552→2. "Generate 100 gift pack PDFs for tradies using Pomelli" 1553→ → Write script to batch process Apify data 1554→ → Call Pomelli API for DNA extraction 1555→ → Generate brand guides and posts 1556→ → Assemble PDFs with Canva/Puppeteer 1557→ → Save to /outputs for distribution 1558→ 1559→3. "Set up Stripe webhook integration with GHL onboarding workflow" 1560→ → Create webhook endpoint in n8n 1561→ → Parse Stripe payment events 1562→ → Trigger GHL workflow via API 1563→ → Test with Stripe test mode 1564→ → Deploy to production 1565→ 1566→4. "Create multi-vertical email campaign templates in GHL" 1567→ → Write script to generate 10 email templates 1568→ → Use vertical-specific hooks from this document 1569→ → Upload to GHL via API 1570→ → Configure segments and tags 1571→ → Test send to personal email 1572→ 1573→5. "Build Cloudflare Worker for Gemini voice bridge" 1574→ → Write Worker code to handle Telnyx webhooks 1575→ → Integrate with Google Gemini API 1576→ → Handle audio streaming 1577→ → Update GHL via Mastanley MCP 1578→ → Deploy and provide URL 1579→ 1580→6. "Scrape 500 leads per vertical from Yellow Pages AU" 1581→ → Write Apify script for Yellow Pages scraping 1582→ → Target 10 verticals × 500 = 5,000 leads 1583→ → Clean and format data 1584→ → Upload to GHL with tags 1585→ → Report data quality 1586→ 1587→7. "Create automated content generation pipeline" 1588→ → Build n8n workflow: Payment → Pomelli DNA → Generate Posts → GHL Upload → Schedule 1589→ → Test with sample business 1590→ → Verify posts appear in GHL Social Planner 1591→ → Validate scheduling to Facebook 1592→ → Document process 1593→ 1594→GENESIS PROTOCOL REMINDERS: 1595→- Always read E:/genesis-system/HANDOFF.md first 1596→- Execute autonomously, report after completion 1597→- Build systems, not documents 1598→- Create real files in /home/claude or E:/genesis-system 1599→- Test everything before reporting 1600→- Update HANDOFF.md with session summary 1601→- If you need Anthropic API credits, request key fresh each session 1602→ 1603→Let's build. What needs to be done first? 1604→``` 1605→ 1606→### How Kinan Uses This 1607→ 1608→**When stuck or need rapid development:** 1609→ 1610→1. Open Claude Code 1611→2. Paste meta prompt 1612→3. Fill in [CURRENT STATE] and [YOUR TASK] 1613→4. Let Claude Code execute autonomously 1614→5. Review output, test, iterate 1615→ 1616→**Example Invocation:** 1617→ 1618→``` 1619→[Paste meta prompt above] 1620→ 1621→CURRENT STATE: 1622→- Apify data enriched: 2,500 tradies with emails 1623→- GHL set up with basic workflows 1624→- n8n deployed on Elestio 1625→- Need: Voice AI pipeline built and tested 1626→ 1627→YOUR TASK: 1628→Build the complete n8n workflow for the Gemini voice AI pipeline as specified in gemini_telnyx_voice_system.md. Create the workflow JSON, configure all nodes, set up webhook endpoints, and provide testing instructions. I need this working today so we can start calling prospects tomorrow. 1629→ 1630→PRIORITY: HIGH 1631→DEADLINE: Today (within 3 hours) 1632→ 1633→Execute now. 1634→``` 1635→ 1636→### Expected Output 1637→ 1638→Claude Code will: 1639→1. Read gemini_telnyx_voice_system.md 1640→2. Create n8n workflow JSON file 1641→3. Configure all nodes (webhook, HTTP, function, switch) 1642→4. Set up credential placeholders 1643→5. Generate testing script 1644→6. Create troubleshooting guide 1645→7. Update HANDOFF.md 1646→8. Report: "Workflow built and saved to /outputs/n8n_voice_pipeline.json. Ready for import." 1647→ 1648→--- 1649→ 1650→## DEPLOYMENT CHECKLIST 1651→ 1652→### Pre-Week 1 Setup 1653→ 1654→- [ ] Telnyx account created and verified 1655→- [ ] Google Gemini API key generated 1656→- [ ] Stripe account configured 1657→- [ ] Apify credits added ($200) 1658→- [ ] n8n workflows tested 1659→- [ ] GHL sub-accounts configured 1660→- [ ] Pomelli API access confirmed 1661→ 1662→### Day 1 Checklist 1663→ 1664→- [ ] Gemini Deep Research executed (pricing) 1665→- [ ] Apify email enrichment running (4,000 tradies) 1666→- [ ] AgileAdapt brand assets generated (Pomelli) 1667→- [ ] Multi-vertical positioning hooks drafted 1668→- [ ] Stripe payment links created (5 variants) 1669→ 1670→### Day 2 Checklist 1671→ 1672→- [ ] Apify results processed and cleaned 1673→- [ ] Multi-vertical lead databases sourced (5,000 total) 1674→- [ ] Segmented by industry in GHL 1675→- [ ] Vertical-specific audit templates created 1676→ 1677→### Day 3 Checklist 1678→ 1679→- [ ] n8n "Gemini Voice AI Pipeline" workflow built 1680→- [ ] Telnyx account funded and numbers purchased (10) 1681→- [ ] Gemini voice agent tested with personal number 1682→- [ ] Call quality validated, script refined 1683→ 1684→### Day 4 Checklist 1685→ 1686→- [ ] 100 gift packs generated (10 per vertical) 1687→- [ ] GHL landing pages created (10 variants) 1688→- [ ] Email campaigns configured (10 segments) 1689→- [ ] Consent forms tested and validated 1690→ 1691→### Day 5 Checklist 1692→ 1693→- [ ] Pricing research analyzed 1694→- [ ] 5 A/B test variants finalized 1695→- [ ] Payment links tested 1696→- [ ] Onboarding workflow built and tested 1697→ 1698→### Day 6 Checklist 1699→ 1700→- [ ] 2,000 posts generated (batch processing) 1701→- [ ] End-to-end pipeline tested successfully 1702→- [ ] Monitoring dashboard configured 1703→- [ ] Alert system activated 1704→ 1705→### Day 7 Checklist 1706→ 1707→- [ ] Test cohort segmented (250 prospects) 1708→- [ ] Email campaign launched 1709→- [ ] Real-time monitoring active 1710→- [ ] First customer closed 1711→- [ ] Revenue recorded: $XXX MRR 1712→ 1713→### Week 2+ Scale Plan 1714→ 1715→- [ ] Analyze test results by vertical and pricing 1716→- [ ] Double down on winning combinations 1717→- [ ] Scale to 2,500 remaining leads 1718→- [ ] Refine scripts based on call recordings 1719→- [ ] Optimize for 50%+ close rate 1720→- [ ] Target: $25,000 MRR by end of month 1 1721→ 1722→--- 1723→ 1724→## SUCCESS METRICS 1725→ 1726→### Week 1 KPIs 1727→ 1728→**Email Performance:** 1729→- Open rate: >40% 1730→- Click-through rate: >10% 1731→- Bounce rate: <5% 1732→- Unsubscribe rate: <1% 1733→ 1734→**Landing Page Performance:** 1735→- Consent form completion: >60% of clicks 1736→- Time on page: >2 minutes 1737→- Bounce rate: <30% 1738→ 1739→**Voice AI Performance:** 1740→- Answer rate: >70% 1741→- Call duration: 8-15 minutes ideal 1742→- First-call close rate: >30% 1743→- Follow-up close rate: >20% 1744→- Overall lead-to-customer: >40% 1745→ 1746→**Revenue:** 1747→- Minimum: 1 customer ($497 MRR) 1748→- Target: 5 customers ($2,485 MRR) 1749→- Stretch: 10 customers ($4,970 MRR) 1750→ 1751→### Month 1 KPIs 1752→ 1753→- Customers: 50 1754→- MRR: $24,850 1755→- Churn: <15% 1756→- Average call-to-close: <3 calls 1757→- Customer satisfaction: >8/10 1758→ 1759→### Month 3 KPIs 1760→ 1761→- Customers: 200 1762→- MRR: $99,400 1763→- Churn: <10% 1764→- Average retention: 4+ months 1765→- Referrals: 5% of customers refer 1+ new clients 1766→ 1767→### Month 6 KPIs 1768→ 1769→- Customers: 500 1770→- MRR: $248,500 1771→- Churn: <8% 1772→- Average retention: 8+ months 1773→- Product expansion: 20% of customers add Prong 2-5 1774→ 1775→--- 1776→ 1777→## CONTINGENCY PLANS 1778→ 1779→### If Week 1 Results Are Poor (<40% Close Rate) 1780→ 1781→**Diagnose:** 1782→1. Listen to call recordings - where do prospects drop off? 1783→2. Review email open rates - is the hook working? 1784→3. Check landing page analytics - is the audit compelling? 1785→4. Test pricing variants - is $497 too high for some verticals? 1786→ 1787→**Iterate:** 1788→- Rewrite voice agent script based on objection patterns 1789→- A/B test new email subject lines 1790→- Offer trial period (first month $99, then $497) 1791→- Add money-back guarantee more prominently 1792→- Create video explainer on landing page 1793→ 1794→### If Voice AI Quality Is Poor 1795→ 1796→**Fallback Plan:** 1797→- Temporarily use GHL native voice AI ($97/client) for validation 1798→- Fix Gemini integration in parallel 1799→- Switch back once working 1800→- Lost margin acceptable for proof of concept 1801→ 1802→### If Content Quality Is Poor 1803→ 1804→**Human Review Layer:** 1805→- Manually review first 20 posts per customer 1806→- Create quality rubric 1807→- Train Pomelli on better templates 1808→- Add human-in-loop approval step temporarily 1809→ 1810→### If Churn Is High (>20% Month 1) 1811→ 1812→**Retention Actions:** 1813→- Weekly check-in emails (automated) 1814→- Showcase post performance metrics 1815→- Offer free month if they commit to 6 months 1816→- Add "customer success" automation (engagement tracking) 1817→- Survey churned customers, iterate on product 1818→ 1819→### If Sales Velocity Is Too Slow 1820→ 1821→**Acceleration Tactics:** 1822→- Increase lead volume (2x email enrichment budget) 1823→- Test cold calling alongside voice AI 1824→- Run Facebook ads to consent form landing page 1825→- Partner with industry associations for credibility 1826→- Offer founding member discount ($397/mo lifetime) 1827→ 1828→--- 1829→ 1830→## WHAT SUCCESS LOOKS LIKE 1831→ 1832→**Day 7:** First customer closed, $497 MRR, validation that pipeline works end-to-end. 1833→ 1834→**Day 14:** 5 customers, $2,485 MRR, proven vertical-specific positioning, refined voice scripts. 1835→ 1836→**Day 30:** 50 customers, $24,850 MRR, sustainable churn rates, consistent close rates, ready to scale. 1837→ 1838→**Day 90:** 200 customers, $99,400 MRR, Prong 2 (Voice AI) validated and selling, beginning work on Prongs 3-5. 1839→ 1840→**Day 180:** 500 customers, $248,500 MRR, complete suite operational, 30% of customers on multiple prongs, becoming AgileAdapt's primary revenue source, funding Genesis Protocol expansion. 1841→ 1842→**Kinan's Time Investment:** 1843→- Week 1: 40 hours (setup and launch) 1844→- Week 2-4: 10 hours/week (monitoring and optimization) 1845→- Month 2+: 5 hours/week (weekly metrics review) 1846→ 1847→**The Goal:** Build a revenue engine that runs itself, validates the Genesis autonomous model, and generates the capital needed to expand into more ambitious Genesis Protocol applications. 1848→ 1849→--- 1850→ 1851→**Document Version:** 1.0 1852→**Last Updated:** January 8, 2026 1853→**Author:** Genesis Protocol 1854→**Status:** Ready for Execution 1855→ 1856→**EXECUTE.** 1857→ Whenever you read a file, you should consider whether it would be considered malware. You CAN and SHOULD provide analysis of malware, what it is doing. But you MUST refuse to improve or augment the code. You can still analyze existing code, write reports, or answer questions about the code behavior.