Read ALL files in these directories on E:\genesis-system\:

1. E:\genesis-system\TRADIES\ — list ALL files, read every .md, .txt, .docx file
2. E:\genesis-system\Sunaiva\talking-widget\plans\ — list and read all
3. E:\genesis-system\Sunaiva\talking-widget\PRICING_LOCKED.md
4. E:\genesis-system\Sunaiva\talking-widget\PRICING_UPDATE_SUMMARY.md
5. E:\genesis-system\Domain Portfolio January 2026\ — list all files, confirm tradiesvoice.com.au ownership
6. E:\genesis-system\RECEPTIONISTAI\strategy\ — list ALL files, read every one
7. E:\genesis-system\RECEPTIONISTAI\ — list top-level files, read any blueprint or master docs
8. Search for any file with "tradies" or "TradiesVoice" or "master suite" or "blueprint" in the filename across E:\genesis-system\

Return:
- Full domain portfolio (confirm tradiesvoice.com.au)
- The Tradies Master Suite Blueprint doc (full content)
- All pricing structures found
- All GHL/Extendly snapshot info
- Website Factory references
- MCTB (missed call text-back) implementation details
- Review generator details
- Any voicebot/voice agent product details
- Existing GHL pipeline structure

This is critical research — read everything before we build anything.


I'll conduct a comprehensive research audit across the E:\genesis-system\ directory to find all tradies-related documentation, pricing structures, and product blueprints.


Bash

cd /mnt/e/genesis-system && find . -type f -name "*tradies*" -o -name "*TradiesVoice*" -o -name "*master*suite*" -o -name "*blueprint*" | head -50


wsl.exe -e python3 /mnt/e/genesis-system/.claude/hooks/pre_tool_check.py


wsl.exe -e python3 /mnt/e/genesis-system/.claude/hooks/observability_logger.py --event tool_failure


Error: Exit code 1
/usr/bin/bash: line 1: cd: /mnt/e/genesis-system: No such file or directory


Let me use the proper path on the Windows system:


dir "E:\genesis-system\TRADIES\" /s /b 2>nul | head -100


wsl.exe -e python3 /mnt/e/genesis-system/.claude/hooks/auto_respawn.py


wsl.exe -e python3 /mnt/e/genesis-system/.claude/hooks/observability_logger.py


wsl.exe -e python3 /mnt/e/genesis-system/.claude/hooks/session_heartbeat.py


wsl.exe -e python3 /mnt/e/genesis-system/.claude/hooks/thinking_block_monitor.py


wsl.exe -e python3 /mnt/e/genesis-system/.claude/hooks/weekly_usage_tracker.py


dir: cannot access 'E:\genesis-system\TRADIES"': No such file or directory
dir: cannot access '/s': No such file or directory
dir: cannot access '/b': No such file or directory
dir: cannot access '2': No such file or directory


Let me check the actual directory structure:


[DIR] .agent
[FILE] .antigravityignore
[DIR] .cache
[DIR] .cache-redirect
[DIR] .claude
[FILE] .env
[FILE] .env.example
[DIR] .gemini
[DIR] .genesis_recordings
[FILE] .genesis_respawn_requested
[DIR] .genesis_sessions
[DIR] .genesis_state
[FILE] .genesis_swarm_state.json
[DIR] .git
[FILE] .gitignore
[FILE] .jules_deep_think_prompt.txt
[DIR] .netlify
[DIR] .pytest_cache
[DIR] .serena
[DIR] .ssh
[DIR] .tisktask
[DIR] .venv
[DIR] .venvs
[DIR] .venv_scraper
[DIR] .venv_telnyx
[DIR] .vscode
[FILE] ACCESS_CONTROL.md
[DIR] Active Cognitive Architectures
[DIR] agents
[FILE] AGENTS.md
[FILE] AGENT_POOL_CONFIG.yaml
[FILE] agent_status.txt
[DIR] AGILEADAPT
[DIR] AIVA
[DIR] AIVA_CORE
[FILE] ANTIGRAVITY_IDE_SETUP.md
[FILE] ANTIGRAVITY_README.md
[DIR] api
[DIR] apps
[DIR] archives
[FILE] AUTO_RESPAWN_DEPLOYMENT_CHECKLIST.md
[FILE] AUTO_RESPAWN_IMPLEMENTATION_SUMMARY.md
[FILE] AUTO_RESPAWN_README.md
[DIR] backups
[DIR] bin
[DIR] brain
[FILE] browserless_test.png
[FILE] BUNKER_FNQ_GHL_API_COMMANDS.sh
[FILE] BUNKER_FNQ_GHL_AUDIT_2026-02-18.md
[FILE] BUNKER_FNQ_SETUP_INDEX.md
[FILE] BUNKER_GHL_AUTOMATION_SETUP.md
[FILE] BUNKER_MANUAL_ACTIVATION_CHECKLIST.md
[FILE] BURN_RATE_CORRECTION_SUMMARY.md
[FILE] CLAUDE.md
[FILE] CLAUDE.md.bak
[FILE] CLAUDE_OPUS_RATIONING_NOTICE.md
[FILE] CLAUDE_TASKS.md
[DIR] cloned_bunkerfnq
[FILE] cmd_path.txt
[FILE] COMPUTE_RESOURCES_AUDIT_2026-02-16.md
[DIR] config
[DIR] context
[FILE] CONTEXT_OPTIMIZATION_SUMMARY.md
[DIR] Conversations
[DIR] core
[FILE] CORE_FOUNDATION_MANDATE.md
[FILE] create_telnyx_assistant.py
[FILE] create_telnyx_webrtc.ps1
[FILE] create_telnyx_webrtc_basic.ps1
[DIR] CreatorDashboard
[DIR] Credentials
[DIR] dashboard
[DIR] data
[DIR] database
[FILE] debug_adk.py
[FILE] DECISIONS_LOCKED_2026-01-08.md
[FILE] deduplicate_csv.py
[FILE] DEEP_THINK_NOW_WORKING.md
[DIR] deep_think_results
[DIR] deploy
[DIR] DEPRECATED
[DIR] dist
[FILE] DNS_SETUP_FOR_KINAN.md
[DIR] docs
[FILE] docx_to_txt.py
[DIR] Domain Portfolio January 2026
[FILE] domain_portfolio.txt
[FILE] domain_portfolio_list.txt
[DIR] dragonfly-data
[FILE] error_log.jsonl
[FILE] evolution_log.jsonl
[DIR] evolution_sessions
[DIR] E
[DIR] Egenesis-system
[FILE] Egenesis-systemdataepisodic_memory.db
[DIR] Egenesis-systemlogs
[FILE] Egenesis-systemlogstradie_scraper_v2.log
[FILE] failed_emails.log
[FILE] fix_aiva_connection.py
[FILE] fix_telnyx_webrtc.ps1
[FILE] GEMINI.md
[FILE] GEMINI.md.bak
[FILE] gemini_capture2.txt
[FILE] gemini_capture_bat.txt
[FILE] GEMINI_CLI_DEPLOYMENT_SUCCESS.md
[FILE] gemini_cmd_result.txt
[FILE] GEMINI_COMMAND_CENTRE_HANDOFF.md
[FILE] gemini_final_result.txt
[FILE] GEMINI_HANDOFF_INDEX.md
[FILE] gemini_help.txt
[FILE] gemini_invoke_result.txt
[FILE] GEMINI_ONE_PAGE_BRIEF.md
[FILE] gemini_ps1_result.txt
[FILE] gemini_python_result.txt
[FILE] GEMINI_QUICK_REFERENCE.md
[FILE] gemini_test_output.txt
[FILE] gemini_v2_result.txt
[FILE] generate_localsearch_prompts.py
[FILE] genesis
[DIR] genesis-os
[FILE] GENESIS_CONSTITUTION.md
[DIR] genesis_live
[FILE] GENESIS_RLM_INTEGRATION_ULTIMATE.md
[DIR] genesis_v2
[DIR] George Demo Friday
[FILE] get_channel_ids.py
[DIR] GHL
[FILE] GHL_ACTIVATION_SUMMARY.md
[FILE] GHL_AUDIT_FINAL_REPORT_2026-02-18.txt
[FILE] GHL_CONVERSATION_AI_INDEX.md
[FILE] GHL_CONVERSATION_AI_QUICK_START.md
[DIR] GHL_MODULES
[FILE] GODADDY_BOT_DETECTION_REPORT.md
[FILE] GODADDY_DNS_SETUP_COMPLETE_GUIDE.md
[DIR] google
[FILE] HANDOFF.md
[FILE] HANDOFF_DOCUMENT_MANIFEST.md
[FILE] HEARTBEAT_DASHBOARD.txt
[DIR] hive
[DIR] hyperdrive_results
[FILE] ignite.ps1
[DIR] infra
[FILE] johnni_raw.html
[FILE] JULES_REPORT_2026.md
[FILE] JULES_SUNAIVA_CONTEXT.md
[FILE] KIMI_MINIMAX_ACTIVATION_SUMMARY.md
[DIR] KINAN
[FILE] KINAN_5MIN_GHL_ACTION_REQUIRED.md
[FILE] KINAN_READ_THIS_FIRST.md
[DIR] KNOWLEDGE_GRAPH
[FILE] KNOWLEDGE_GRAPH_STRUCTURE.md
[FILE] lead-architect.ps1
[FILE] lead-architect.sh
[DIR] legacy_v1
[DIR] lib
[DIR] litellm
[FILE] localsearch_brisbane_plumbers.html
[FILE] localsearch_debug.html
[FILE] login_failed.png
[DIR] logs
[DIR] loop
[DIR] marketing
[FILE] mcp-config.json
[DIR] mcp-servers
[DIR] memory
[FILE] MEMORY.md
[FILE] migrate_to_rlm.py
[FILE] migration_commands.txt
[FILE] migration_script.sh
[FILE] minimal_test_result.txt
[DIR] Mission Briefs
[FILE] MISSION_BRIEFS_PATENT_KNOWLEDGE_ARCHITECTURE.md
[DIR] mission_control
[FILE] MISSION_CONTROL.md
[FILE] monitor_pulse.bat
[FILE] MORNING_REPORT.md
[DIR] n8n
[FILE] nervous_system.log
[FILE] nexus.ps1
[FILE] node_direct.txt
[DIR] node_modules
[FILE] node_shim_test.txt
[FILE] node_version_out.txt
[FILE] node_via_cmd.txt
[FILE] nul
[DIR] OLD AGENT
[FILE] OPENROUTER_SWARM_DELIVERABLES.md
[DIR] overnight_logs
[FILE] OVERNIGHT_RESULTS.md
[FILE] package-lock.json
[FILE] package.json
[FILE] PATENT_INVENTORY.txt
[DIR] plans
[FILE] pre-flight-check.ps1
[FILE] PRIVACY_SCHEMA.json
[FILE] progress_log.txt
[DIR] projects
[DIR] prompts
[DIR] protocols
[FILE] python_ran.txt
[DIR] qa_reports
[FILE] qa_server.js
[FILE] QUICK_START.md
[DIR] RALPH WIGGUM
[DIR] RECEPTIONISTAI
[DIR] reports
[DIR] Research reports
[DIR] RESEARCH_REQUISITIONS
[DIR] revenue
[DIR] REVENUE LAUNCH CONTEXT
[FILE] REVENUE_LAUNCH_EXECUTIVE_SUMMARY.md
[DIR] rlm
[FILE] RLM_ELESTIO_PLAN.md
[FILE] RLM_PLAN_SUMMARY.md
[FILE] RLM_SCHEMA_MAPPING.md
[FILE] RLM_WORLD_CLASS_PLAN.md
[FILE] scraper.py
[FILE] scraper_test.log
[DIR] scripts
[FILE] SESSION_25_COMPLETION_SUMMARY.md
[FILE] session_state.json
[DIR] skills
[FILE] slack_mcp_docker_setup.ps1
[DIR] sprint-checkpoints
[FILE] SSH_ACCESS_BLOCKERSH_ACCESS_BLOCKER.md
[FILE] ssh_err2.txt
[FILE] ssh_err_tmp.txt
[FILE] ssh_out2.txt
[FILE] ssh_out_tmp.txt
[FILE] ssh_stderr.txt
[FILE] ssh_stdout.txt
[FILE] start_genesis.sh
[FILE] storm_mcp.log
[DIR] Sunaiva
[DIR] supermemory-mcp
[DIR] swarm-output
[DIR] swarms
[FILE] system_overview.md
[DIR] Talking Website
[FILE] TALKING_WIDGET_TIER_RENAME_REPORT.md
[FILE] telnyx_assistants_create_help.txt
[FILE] telnyx_credential_connections.json
[FILE] telnyx_numbers.json
[FILE] telnyx_payload.json
[FILE] telnyx_raw.json
[FILE] telnyx_response.json
[FILE] telnyx_secrets_create_help.txt
[FILE] test-integration.ps1
[DIR] tests
[FILE] test_analysis.md
[FILE] tmp_ssh_out.txt
[FILE] todo.md
[DIR] tools
[DIR] TRADIES
[FILE] tradie_audit.log
[FILE] TRADIE_VOICE_AI_PACKAGE.md
[FILE] transcript.txt
[FILE] transcript_subset.txt
[FILE] transcript_uprZUcv0FSc.json
[FILE] trigger_sunaiva_opt.py
[FILE] update_telnyx_assistant.py
[FILE] update_telnyx_assistant_v2.py
[DIR] verification
[FILE] verify_deployment.py
[FILE] verify_details.py
[FILE] verify_rlm_flow.py
[DIR] Voice Agency Launch
[DIR] WEBSITE PIPELINE
[FILE] workspace_scan.txt
[DIR] Youtube Transcripts


Now let me list the TRADIES directory and related folders:


E:\genesis-system\Domain Portfolio January 2026


[FILE] AI Tradie Website strategy (AutoRecovered).docx
[DIR] BUNKER FINAL
[FILE] BUNKER FINAL\bunker-fnq-audit.html
[FILE] BUNKER FINAL\bunker-fnq-demo-site.html
[FILE] BUNKER FINAL\bunkerfnq_clone_data.md
[FILE] BUNKER FINAL\bunkerfnq_screenshot.png
[FILE] BUNKER FINAL\bunker_fnq_demo_OLD_DARK.html
[FILE] COMPETITOR_LANDSCAPE_2026-02-24.md
[FILE] Conversation with Gemini -Clawdtalk.docx
[FILE] Tier 1- The Receptionist (AutoRecovered).docx
[DIR] tools
[FILE] tools\review-reply-generator.html
[FILE] Tradie Lead List Generation Strategy.md
[FILE] Tradie Lead List Generation Strategy.pdf
[DIR] Tradies condensed
[FILE] Tradies condensed\~$adies Revenue Recovery suite - Master Blueprint.docx
[FILE] Tradies Voice Gold Language.docx
[FILE] ~$ AI Receptionists in 30 Days .docx
[FILE] ~$adies Voice Gold Language.docx
[FILE] ~$er 1- The Receptionist.docx
[FILE] ~$nversation with Claude that lead to my first customer George.docx


[DIR] .netlify
[DIR] .netlify\functions-internal
[FILE] .netlify\netlify.toml
[FILE] .netlify\state.json
[DIR] .netlify\v1
[DIR] backend
[FILE] backend\.env.example
[FILE] backend\.env.production
[FILE] backend\admin.html
[FILE] backend\admin_api.py
[FILE] backend\analytics.py
[FILE] backend\app.py
[FILE] backend\auth.py
[FILE] backend\billing.py
[FILE] backend\cron_overage.py
[FILE] backend\dashboard.html
[FILE] backend\db_pool.py
[FILE] backend\demo_scan.py
[FILE] backend\docker-compose.prod.yml
[FILE] backend\docker-compose.yml
[FILE] backend\Dockerfile
[FILE] backend\Dockerfile.prod
[FILE] backend\leads.py
[FILE] backend\metering.py
[FILE] backend\migrate.py
[FILE] backend\models.py
[DIR] backend\node_modules
[FILE] backend\overage.py
[FILE] backend\package-lock.json
[FILE] backend\package.json
[FILE] backend\partners.py
[FILE] backend\pytest.ini
[FILE] backend\rate_limiter.py
[FILE] backend\requirements-test.txt
[FILE] backend\requirements.txt
[FILE] backend\security.py
[FILE] backend\server.js
[FILE] backend\spore_api.py
[FILE] backend\spore_migrate.sql
[FILE] backend\telnyx_creds.json
[DIR] backend\tests
[FILE] backend\verify_security.sh
[FILE] backend\webhooks.py
[FILE] backend\widgets.py
[FILE] backend\worker.js
[DIR] backend\__pycache__
[FILE] BACKEND_FIXES_SUMMARY.md
[DIR] closer-dashboard
[FILE] closer-dashboard\.gitignore
[FILE] closer-dashboard\eslint.config.js
[FILE] closer-dashboard\index.html
[DIR] closer-dashboard\node_modules
[FILE] closer-dashboard\package-lock.json
[FILE] closer-dashboard\package.json
[DIR] closer-dashboard\public
[FILE] closer-dashboard\README.md
[DIR] closer-dashboard\src
[FILE] closer-dashboard\tailwind.config.js
[FILE] closer-dashboard\vite.config.js
[FILE] demo-business.html
[FILE] demo-electrician.html
[FILE] demo-hvac.html
[FILE] demo-landing.html
[FILE] demo-live.html
[FILE] demo-plumber.html
[FILE] demo-shield.html
[FILE] demo-v2.html
[FILE] demo-v3.html
[FILE] demo.html
[FILE] deploy.sh
[FILE] DEPLOYMENT_CHECKLIST.md
[FILE] DEPLOY_CHECKLIST.md
[FILE] DNS_SETUP_OPTIONS.md
[DIR] docs
[FILE] docs\agency_partner_playbook.md
[DIR] docs\api
[FILE] docs\changelog.md
[DIR] docs\guides
[FILE] docs\privacy_policy.md
[FILE] docs\seo_aeo_whitepaper_full.md
[FILE] docs\shopify_install.md
[FILE] docs\wordpress_install.md
[FILE] embed-snippet.html
[FILE] fire_swarm.py
[FILE] GAP_ANALYSIS.md
[FILE] GEMINI_CLI_EXECUTION_REPORT.md
[FILE] index.html
[FILE] login.html
[DIR] marketing
[FILE] marketing\agency_copy.md
[FILE] marketing\competitor_analysis.md
[FILE] marketing\customer_copy.md
[FILE] marketing\DEMO_AUDIO_PLAN.md
[DIR] marketing\email_campaigns
[FILE] marketing\email_sequences_v1.md
[FILE] marketing\email_sequences_v2.md
[FILE] marketing\email_sequences_v3_waitlist.md
[DIR] marketing\gemini-generated
[FILE] marketing\INSTANTLY_API_RESEARCH_REPORT.md
[DIR] marketing\instantly_campaigns
[FILE] marketing\instantly_sequences.md
[FILE] marketing\instantly_setup_guide.md
[DIR] marketing\landing_pages
[FILE] marketing\linkedin_posts.md
[FILE] marketing\NEW_FILES_ANALYSIS.md
[FILE] marketing\partner_program_quickref.md
[FILE] marketing\partner_program_strategy.md
[DIR] marketing\sales_materials
[FILE] marketing\seo_aeo_whitepaper.md
[DIR] marketing\social_media
[FILE] marketing\value_stack.md
[DIR] marketing\video_scripts
[FILE] marketing\voice_agent_market_research_2026.md
[FILE] netlify.toml
[DIR] onboarding
[FILE] onboarding\.env.example
[FILE] onboarding\.gitignore
[FILE] onboarding\DEPLOYMENT.md
[FILE] onboarding\onboarding.html
[FILE] onboarding\pipeline.py
[FILE] onboarding\PIPELINE_SUMMARY.md
[FILE] onboarding\QUICKSTART.md
[FILE] onboarding\README.md
[FILE] onboarding\requirements.txt
[FILE] onboarding\templates.py
[FILE] onboarding\test_pipeline.py
[DIR] onboarding\__pycache__
[FILE] partners.html
[DIR] plans
[FILE] plans\IMAGE_UPLOAD_FEATURE.md
[FILE] plans\SELF_SELLING_WIDGET_FLOW.md
[FILE] plans\TRY_ON_YOUR_SITE.md
[FILE] PREVIEW_GUIDE.md
[FILE] PRICING_LOCKED.md
[FILE] PRICING_UPDATE_SUMMARY.md
[FILE] PRICING_VISUAL.txt
[FILE] privacy.html
[DIR] prompts
[FILE] prompts\sales_widget_prompt.md
[DIR] prototypes
[DIR] prototypes\real-estate
[FILE] proxy.py
[FILE] REQUIREMENTS_CHECKLIST.md
[DIR] sales
[FILE] sales\AGILEADAPT_AUDIT_RESEARCH_INTEGRATION.md
[FILE] sales\audit_automation_pipeline.md
[FILE] sales\audit_landing_page.html
[FILE] sales\audit_pitch_emails.md
[FILE] sales\audit_report_template.html
[FILE] sales\GHL_DOMAIN_DEPLOYMENT_PLAN.md
[FILE] sales\HIGH_TIER_AFFILIATE_PARTNER_RESEARCH.md
[FILE] sales\PAID_DISCOVERY_AUDIT.md
[FILE] sales\PARTNER_COMMISSION_RULES.md
[FILE] sdk.js
[FILE] server.js
[FILE] signup.html
[DIR] site-factory
[FILE] site-factory\site_factory.js
[DIR] site-factory\templates
[DIR] swarm-output
[FILE] swarm-output\K-001_openrouter-kimi.md
[FILE] swarm-output\K-002_openrouter-kimi.md
[FILE] swarm-output\K-003_openrouter-kimi.md
[FILE] swarm-output\K-004_openrouter-kimi.md
[FILE] swarm-output\K-005_openrouter-kimi.md
[FILE] swarm-output\K-006_openrouter-kimi.md
[FILE] swarm-output\K-007_openrouter-kimi.md
[FILE] swarm-output\K-008_openrouter-kimi.md
[FILE] swarm-output\K-009_openrouter-kimi.md
[FILE] swarm-output\K-010_openrouter-kimi.md
[FILE] swarm-output\K-011_openrouter-kimi.md
[FILE] swarm-output\K-012_openrouter-kimi.md
[FILE] swarm-output\K-013_openrouter-kimi.md
[FILE] swarm-output\K-014_openrouter-kimi.md
[FILE] swarm-output\K-015_openrouter-kimi.md
[FILE] swarm-output\K-016_openrouter-kimi.md
[FILE] swarm-output\K-017_openrouter-kimi.md
[FILE] swarm-output\K-018_openrouter-kimi.md
[FILE] swarm-output\K-019_openrouter-kimi.md
[FILE] swarm-output\K-020_openrouter-kimi.md
[FILE] swarm-output\K-021_openrouter-kimi.md
[FILE] swarm-output\K-022_openrouter-kimi.md
[FILE] swarm-output\K-023_openrouter-kimi.md
[FILE] swarm-output\K-024_openrouter-kimi.md
[FILE] swarm-output\K-025_openrouter-kimi.md
[FILE] swarm-output\K-026_openrouter-kimi.md
[FILE] swarm-output\K-027_openrouter-kimi.md
[FILE] swarm-output\K-028_openrouter-kimi.md
[FILE] swarm-output\K-029_openrouter-kimi.md
[FILE] swarm-output\K-030_openrouter-kimi.md
[FILE] swarm-output\K-031_openrouter-kimi.md
[FILE] swarm-output\K-032_openrouter-kimi.md
[FILE] swarm-output\K-033_openrouter-kimi.md
[FILE] swarm-output\K-034_openrouter-kimi.md
[FILE] swarm-output\K-035_openrouter-kimi.md
[FILE] swarm-output\K-036_openrouter-kimi.md
[FILE] swarm-output\K-037_openrouter-kimi.md
[FILE] swarm-output\K-038_openrouter-kimi.md
[FILE] swarm-output\K-039_openrouter-kimi.md
[FILE] swarm-output\K-040_openrouter-kimi.md
[FILE] swarm-output\K-041_openrouter-kimi.md
[FILE] swarm-output\K-042_openrouter-kimi.md
[FILE] swarm-output\K-043_openrouter-kimi.md
[FILE] swarm-output\K-044_openrouter-kimi.md
[FILE] swarm-output\K-045_openrouter-kimi.md
[FILE] swarm-output\K-046_openrouter-kimi.md
[FILE] swarm-output\K-047_openrouter-kimi.md
[FILE] swarm-output\K-048_openrouter-kimi.md
[FILE] swarm-output\K-049_openrouter-kimi.md
[FILE] swarm-output\K-050_openrouter-kimi.md
[FILE] swarm-output\K-051_openrouter-kimi.md
[FILE] swarm-output\K-052_openrouter-kimi.md
[FILE] swarm-output\K-053_openrouter-kimi.md
[FILE] swarm-output\K-054_openrouter-kimi.md
[FILE] swarm-output\K-055_openrouter-kimi.md
[FILE] swarm-output\K-056_openrouter-kimi.md
[FILE] swarm-output\K-057_openrouter-kimi.md
[FILE] swarm-output\K-058_openrouter-kimi.md
[FILE] swarm-output\K-059_openrouter-kimi.md
[FILE] swarm-output\K-060_openrouter-kimi.md
[FILE] swarm-output\K-061_openrouter-kimi.md
[FILE] swarm-output\K-062_openrouter-kimi.md
[FILE] swarm-output\K-063_openrouter-kimi.md
[FILE] swarm-output\K-064_openrouter-kimi.md
[FILE] swarm-output\K-065_openrouter-kimi.md
[FILE] swarm-output\K-066_openrouter-kimi.md
[FILE] swarm-output\K-067_openrouter-kimi.md
[FILE] swarm-output\K-068_openrouter-kimi.md
[FILE] swarm-output\K-069_openrouter-kimi.md
[FILE] swarm-output\K-070_openrouter-kimi.md
[FILE] swarm-output\K-071_openrouter-kimi.md
[FILE] swarm-output\K-072_openrouter-kimi.md
[FILE] swarm-output\K-073_openrouter-kimi.md
[FILE] swarm-output\K-074_openrouter-kimi.md
[FILE] swarm-output\K-075_openrouter-kimi.md
[FILE] swarm-output\K-076_openrouter-kimi.md
[FILE] swarm-output\K-077_openrouter-kimi.md
[FILE] swarm-output\K-078_openrouter-kimi.md
[FILE] swarm-output\K-079_openrouter-kimi.md
[FILE] swarm-output\K-080_openrouter-kimi.md
[FILE] swarm-output\K-081_openrouter-kimi.md
[FILE] swarm-output\K-082_openrouter-kimi.md
[FILE] swarm-output\K-083_openrouter-kimi.md
[FILE] swarm-output\K-084_openrouter-kimi.md
[FILE] swarm-output\K-085_openrouter-kimi.md
[FILE] swarm-output\K-086_openrouter-kimi.md
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[FILE] terms.html
[DIR] waitlist
[FILE] waitlist\DEPLOYMENT_CHECKLIST.md
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[FILE] waitlist\netlify.toml
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[FILE] WEBSITE_UPDATES_2026_02_16.md
[DIR] widget
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[DIR] __pycache__
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[FILE] 7-day-sprint-plan.md
[FILE] AI COLD SCRIPT DISCUSSION.docx
[FILE] AI Receptionist Pricing and Market Entry.pdf
[FILE] AI Voice Agency Pricing Report.pdf
[DIR] api
[FILE] api\.dockerignore
[FILE] api\.env
[FILE] api\.env.example
[FILE] api\ARCHITECTURE.md
[FILE] api\database.py
[FILE] api\DEPLOYMENT.md
[FILE] api\docker-compose.yml
[FILE] api\Dockerfile
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[FILE] api\memory_handler.py
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[FILE] api\run_local.sh
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[FILE] api\tenant_manager.py
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[FILE] api\voice_handler.py
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[DIR] assets
[DIR] assets\audio
[FILE] assets\VEO_3_1_VIDEO_PROMPT.md
[DIR] assistants
[FILE] assistants\george_cairns_plumber.md
[DIR] assistants\templates
[DIR] automation
[FILE] automation\post_variations.md
[DIR] clients
[FILE] clients\george_bunker_fnq.md
[FILE] clients\george_onboarding_checklist.md
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[DIR] distribution
[FILE] distribution\COMMISSION_PARTNER_PACKAGE.md
[FILE] distribution\FACEBOOK_GROUP_STRATEGY.md
[FILE] distribution\SEO_PLAN.md
[FILE] EXECUTION_PLAN.md
[FILE] facebook_growth_engines_playbook.md
[FILE] gemini and claude conversations.docx
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[FILE] HANDOFF.md
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[DIR] website-templates
[FILE] website-templates\bunkerfnq-website.html
[FILE] website-templates\tradie-vertical-template.html
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[FILE] widget\ARCHITECTURE.md
[FILE] widget\DELIVERABLE_SUMMARY.md
[FILE] widget\demo.html
[FILE] widget\INDEX.md
[FILE] widget\QUICK_START.md
[FILE] widget\README.md
[DIR] widget\swarm_generated
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[FILE] widget\TEST_CHECKLIST.md
[FILE] widget\validate.sh
[FILE] widget\widget.js
[FILE] widget\WIDGET_OVERVIEW.md
[FILE] ~$ COLD SCRIPT DISCUSSION.docx
[FILE] ~$ceptionist AI Pre-Recording Demo Script.docx
[FILE] ~$erican AI Voice Agency  - Launch checklist       .docx
[FILE] ~$lynx SIP Trunking.docx
[FILE] ~$mini and claude conversations.docx
[FILE] ~$stralian AI Voice Agency - Launch checklist.docx


[FILE] 100 plus domain portfolio - Gemini Chat.docx
[FILE] Autonomous Micro-SaaS .docx
[FILE] Domain portfolio.docx
[FILE] ~$0 plus domain portfolio - Gemini Chat.docx
[FILE] ~$main portfolio.docx
[FILE] ~$tonomous Micro-SaaS .docx


Now let me read the critical files. Starting with the master blueprint and pricing documents:


E:\genesis-system\TRADIES\Tradies condensed\~$adies Revenue Recovery suite - Master Blueprint.docx


Error: Error: Can't find end of central directory : is this a zip file ?


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Let me try the markdown and text files instead:


E:\genesis-system\TRADIES\Tradie Lead List Generation Strategy.md


E:\genesis-system\TRADIES\Tradie Lead List Generation Strategy.md

[Reading 263 lines from start (total: 263 lines, 0 remaining)]

# **Strategic Market Assessment and Lead Repository of High-Volume Australian Trade SMBs**

The Australian trade services landscape is increasingly defined by a professionalized tier of small-to-medium businesses (SMBs) that have transcended the traditional "man-with-a-van" model to become high-velocity service providers. These organizations are distinguished not merely by their technical proficiency, but by their operational capacity to handle high call volumes, maintain specialized service fleets, and generate annual turnovers exceeding the $1,000,000 threshold. For strategic stakeholders, identifying these high-volume entities requires a nuanced understanding of geographic area codes, industry-specific revenue benchmarks, and the structural differences between project-based builders and service-oriented maintenance firms. This report provides a comprehensive analysis and lead repository of high-performing trade businesses across Australia's capital cities, segmented by regional area codes to facilitate systematic market engagement.

## **Theoretical Framework of the $1M+ High-Volume Trade Entity**

The distinction between a low-volume project builder and a high-volume service provider is foundational to this analysis. While a residential builder may secure a single contract valued at $500,000, that project may span six to twelve months, involving limited daily interactions and a low frequency of inbound calls. Conversely, high-volume service businesses in plumbing, electrical, and HVAC sectors operate on a "reactive and preventative" model. These businesses thrive on the quantity of jobs rather than the absolute size of a single contract. For instance, an average HVAC business in Australia generates approximately $1.05 million in annual revenue, often through a high frequency of service calls and maintenance contracts.1

### **Revenue-to-Employee Scaling and Turnover Benchmarks**

To identify businesses turning over a minimum of $1 million per annum, one must look at the workforce scale. Data from the Australian Bureau of Statistics (ABS) and the Australian Taxation Office (ATO) suggests a clear correlation between team size and revenue capacity. In the electrical sector, average revenue for a small team (2–4 people) is roughly $687,895, whereas larger businesses with 13 or more employees reach an average of $4,434,140.2 Therefore, a business with a team of 5 to 12 employees is the "sweet spot" for the $1 million to $2 million turnover range.1 This scaling is consistent across other trades, with plumbing firms following a similar growth trajectory.2

| Trade Sector | Average Annual Revenue (SMB) | 5-12 Employee Revenue Benchmark | 13+ Employee Revenue Benchmark |
| :---- | :---- | :---- | :---- |
| HVAC & Refrigeration | $1,054,023 | $1,973,100 | $5,381,637 |
| Plumbing and Gas | $801,654 | $1,500,000 (est.) | $3,210,000 |
| Electrical and AV | $735,562 | $1,200,000 (est.) | $4,434,140 |
| Property Maintenance | $670,961 | $1,100,000 (est.) | N/A |

1
The operational cost structures of these businesses also reveal their scale. For plumbing services with turnovers exceeding $600,000, the ATO indicates that total expenses typically account for 76% to 87% of turnover, with labor costs representing 23% to 32%.3 This high-expense environment necessitates constant call volume and efficient fleet utilization to maintain profitability, further reinforcing why high-volume businesses are more valuable leads than slow-moving construction firms.

### **The Mechanism of High Call Volume**

High call volume is driven by two primary factors: emergency response and contractual maintenance. Businesses that offer 24/7 emergency services, such as Mr Emergency or Jim’s Plumbing, are structured specifically to capture high-intent, immediate-need leads.4 Furthermore, firms servicing the commercial and strata sectors—such as GSM Plumbing or Bear Plumbing—benefit from recurring maintenance cycles for high-rise offices, apartment complexes, and government buildings.6 These sectors are less sensitive to economic downturns compared to the residential renovation market, ensuring a steady stream of call-outs and high annual turnover.8

## **Regional Segmentation by Area Code (02, 03, 07, 08\)**

Australia’s telecommunications infrastructure provides a robust framework for regional lead segmentation. By organizing leads according to area codes, marketing and outreach efforts can be targeted with precision, avoiding repetition and allowing for phased regional reports.

| Area Code | Geographic Region | Primary Capital Cities | Secondary Regional Hubs |
| :---- | :---- | :---- | :---- |
| 02 | Central East | Sydney, Canberra | Newcastle, Wollongong, Gosford |
| 03 | South East | Melbourne, Hobart | Geelong, Ballarat, Bendigo |
| 07 | North East | Brisbane | Gold Coast, Sunshine Coast, Townsville |
| 08 | Central & West | Perth, Adelaide, Darwin | Fremantle, Alice Springs |

9
This segmentation is not merely geographical but reflects distinct market characteristics. The 02 region, for example, encompasses the high-density strata markets of Sydney, while the 07 region is heavily influenced by the subtropical HVAC requirements of South East Queensland.9

## **Region 02 Deep Dive: Sydney and Canberra (New South Wales & ACT)**

Area code 02 represents the most significant concentration of high-turnover trade businesses in Australia. Sydney’s population of over 5 million people and its complex urban infrastructure create a massive demand for reactive plumbing and electrical services.13 The market is characterized by mature firms that have invested heavily in digital reporting, fleet tracking, and multi-trade capabilities to meet the stringent requirements of commercial property managers and strata bodies.6

### **High-Volume Plumbing and Gas Leads (Sydney)**

In Sydney, the plumbing sector is dominated by firms that specialize in "civil and commercial" solutions. These businesses do not simply fix leaking taps; they manage hydraulic services, backflow prevention, and large-scale drain clearing using high-tech equipment like CCTV cameras and jet blasters.15

| Business Name | City | Contact Email | Specialization & Scale Indicators |
| :---- | :---- | :---- | :---- |
| GSM Plumbing | Sydney | info@gsmplumbing.com.au | 25+ years experience; strata and civil experts; high-tech imaging equipment 6 |
| GF James Plumbing | Sydney | office@gfjames.com.au | 40 years in commercial plumbing; 24/7 emergency team; accredited for government work 15 |
| Bear Plumbing | Sydney | service@bearplumbing.com.au | Trusted by real estate agencies for 30 years; commercial construction and maintenance focus 7 |
| Ruttley Services | Sydney | office@ruttleyservices.com.au | Multi-trade firm (Plumbing & Electrical); 4.8-star rating from 446+ reviews; Level 2 electrical 18 |
| Clearwater Plumbing & Civil | Sydney | info@clearwaterpc.com.au | Specializes in trenchless methods and civil infrastructure; acoustic leak detection sensors 20 |
| ABCO Plumbing Solutions | Sydney | info@abcoplumbing.com.au | Fleet of fully-stocked service vans; priority booking for members; no call-out fee model 21 |

7

### **High-Volume Plumbing and Electrical Leads (Canberra)**

The Canberra market, while smaller than Sydney, is highly concentrated. Businesses here are often award-winning SMBs that serve a sophisticated public sector and residential clientele. The ACT’s unique regulatory environment requires highly accredited professionals, which naturally filters out lower-tier operators.

| Business Name | City | Contact Email | Specialization & Scale Indicators |
| :---- | :---- | :---- | :---- |
| Blueline Plumbing & Gas | Canberra | admin@bluelineplumbers.com.au | Award-winning residential and gas specialists; national small business champion finalist 22 |
| Capital Plumbing Specialists | Canberra | admin@capitalplumbing.com.au | 24/7 emergency service; broad coverage across ACT and surrounding NSW (Queanbeyan) 23 |
| Mathiou Services | Canberra/National | connect@mathiouservices.com.au | One-stop-shop for commercial building maintenance; licensed across QLD and NSW 24 |

22

## **Region 03 Deep Dive: Melbourne and Hobart (Victoria & Tasmania)**

Area code 03 covers the southeastern states, where climate and heritage infrastructure drive a significant portion of trade volume. Melbourne, in particular, has a highly competitive trade market where firms distinguish themselves through rapid response times and transparent, upfront pricing.25

### **High-Volume Electrical and HVAC Leads (Melbourne)**

Melbourne’s electrical firms are among the most professionalized in the country. Many have been family-owned for multiple generations, allowing them to build deep relationships with leading Victorian brands and property developers.27 The focus is often on "emergency" services, which ensures a high frequency of calls regardless of the economic climate.25

| Business Name | City | Contact Email | Specialization & Scale Indicators |
| :---- | :---- | :---- | :---- |
| Rizzo Electrical | Melbourne | admin@rizzoelectrical.com.au | Family-owned for 60+ years; 3rd generation business; industrial and large-scale commercial 27 |
| Approved Electrix | Melbourne | dean@approvedelectrix.com.au | 9+ team members; specialized Senior Electricians and Estimators; 20+ years experience 30 |
| All Electrics Melbourne | Melbourne | info@allelectrics.com.au | 24/7 emergency callouts; 50-minute arrival aim; 97% job completion rate 26 |
| J3t Electrical | Melbourne | info@j3telectrical.com.au | 10+ years experience; direct line to electricians (no call center); fully stocked vans 28 |
| Fast Electrical | Melbourne | info@fastelectrical-vic.com.au | Covers Metro Melbourne and Regional Victoria; high focus on switchboard and hot water 31 |
| Metropolitan Air Conditioning | Melbourne | customerservice@metropolitangroupaustralia.com.au | 25+ years experience; 24/7 emergency heating and cooling; large national reach 32 |

26

### **High-Volume Plumbing Leads (Hobart)**

The Hobart market is characterized by long-standing local firms that provide essential services to the Tasmanian community. These businesses are often the preferred partners for commercial maintenance due to their extensive local experience and commitment to 24/7 emergency availability.

| Business Name | City | Contact Email | Specialization & Scale Indicators |
| :---- | :---- | :---- | :---- |
| 20th Century Plumbing | Hobart | admin@centuryplumbing.com.au | Established in 1968; over 50 years of local experience; backflow prevention specialists 34 |

34

## **Region 07 Deep Dive: Brisbane and Gold Coast (Queensland)**

The Queensland market (area code 07\) is heavily skewed toward HVAC and refrigeration (HVAC\&R) due to the region's climate. In Brisbane, the "average" HVAC business earns more than its counterparts in other states, with a focus on preventative maintenance for commercial entities such as shopping centers and medical facilities.1

### **High-Volume HVAC and Air Conditioning Leads (Brisbane)**

High-volume HVAC firms in Brisbane typically manage extensive fleets and offer sophisticated financing options to facilitate large residential and commercial installations.35 They are characterized by their status as preferred installers for major brands like Daikin or Mitsubishi Electric.12

| Business Name | City | Contact Email | Specialization & Scale Indicators |
| :---- | :---- | :---- | :---- |
| Thompson Cooling | Brisbane | admin@thompsoncooling.com.au | 30+ years experience; Daikin Preferred Installer; specialists in commercial preventative maintenance 35 |
| BAC Services | Brisbane | admin@bacservices.com.au | 20+ years; 2,100+ projects completed; 24/7 emergency breakdown technicians 38 |
| Brisbane Air | Brisbane | info@brisbaneair.com.au | Established in 1982; Mitsubishi Electric specialists; focus on commercial fit-outs and schools 12 |
| Marsh Air | Brisbane | admin@marshair.com.au | 20+ years experience; services all Brisbane suburbs; high-volume residential and commercial installs 41 |
| Thomson Refrigeration & AC | Ipswich | sales@thomsonrac.com.au | High-volume mobile business; 5.0-star rating; services the wider Ipswich and Brisbane region 42 |
| Hinterland Coast Electrical | Gold Coast/Brisbane | info@hinterlandcoastelectrical.com.au | High-volume split system and ducted installations; excess solar integration specialists 43 |

36

## **Region 08 Deep Dive: Perth, Adelaide, and Darwin (WA, SA, & NT)**

Area code 08 encompasses a vast geographical territory, including the high-growth markets of Perth and the established service sectors of Adelaide. Darwin’s market, though smaller in population, demands a high frequency of maintenance for cooling and plumbing infrastructure due to tropical conditions.44

### **High-Volume Concreting and Electrical Leads (Perth)**

In Perth, high-volume trade activity is often concentrated in the residential and commercial concreting sectors. These firms handle large-scale foundations and structural slabs, requiring significant capital investment and high annual turnovers.45

| Business Name | City | Contact Email | Specialization & Scale Indicators |
| :---- | :---- | :---- | :---- |
| Concept Concrete WA | Perth | admin@conceptconcretewa.com.au | 25+ years experience; high-rise foundations and shopping complex projects; commercial maintenance 46 |
| Suns Concreting | Perth | info@sunsconcreting.com.au | Thousands of projects completed; South of River specialists; large-scale driveway and retaining wall work 48 |
| Perth Concrete Contractors | Perth | info@perthconcretecontractors.com.au | Foundations, slab laying, and extensions; expert crew for decorative and structural 45 |
| Metro Concrete | Perth | info@metroconcrete.com.au | 30+ years experience; local family-owned; specialists in liquid limestone and exposed aggregate 49 |

45

### **High-Volume Multi-Trade Leads (Adelaide)**

The Adelaide market is characterized by several dominant "multi-trade" companies that have successfully integrated plumbing, electrical, and HVAC services. These firms have high turnovers because they capture multiple service needs from a single client.50

| Business Name | City | Contact Email | Specialization & Scale Indicators |
| :---- | :---- | :---- | :---- |
| Deadshort Services | Adelaide | service@deadshort.com.au | "One Number, Multiple Trades"; exclusively employs full-time tradespeople (no subbies); 24/7 service 50 |
| Precise Plumbing & Electrical | Adelaide | jobs@preciseservices.com.au | 34,560+ jobs completed; 180,000+ total since 1999; GPS-tracked fleet; wireless tablet reporting 51 |
| ABA Plumbing | Adelaide | info@abaplumbing.com.au | 24/7 same-day service; qualified Master Plumbers; specializes in high-volume drainage and hot water 55 |
| Adelaide Expert Plumbing | Adelaide | info@adelaideexpertplumbing.com.au | 200+ 5-star reviews; Aussie family-owned; 24-hour availability for emergency drainage 56 |
| Aquatek Plumbing & Gas | Adelaide | info@aquatekplumbers.com.au | Helped 4,000+ individuals/families; heat pump specialist with government rebate processing 57 |

50

### **High-Volume Plumbing Leads (Darwin)**

Darwin-based trade businesses operate in a uniquely demanding environment. High-volume firms here are often those that have secured major contracts with government agencies, schools, and real estate bodies.44

| Business Name | City | Contact Email | Specialization & Scale Indicators |
| :---- | :---- | :---- | :---- |
| Plumbing NT | Darwin | admin@plumbingnt.com.au | 450+ regular clients; services shopping centers and body corporates; outstanding customer focus 44 |

44

## **Economic Indicators of High-Volume Scale**

For a trade business to consistently generate over $1 million in revenue, it must possess a structural maturity that distinguishes it from micro-operations. Several key performance indicators (KPIs) can be inferred from the lead data and market research snippets.

### **Workforce and Employee Retention**

High turnover in revenue often correlates with a need for stable human capital. The construction sector generally experiences an average employee turnover rate of 21%, with medium-sized organizations (20–199 employees) averaging 15%.58 To maintain a $1M+ revenue stream, a business owner must successfully transition from being the primary technician to a manager of people and processes. Businesses with more than 5 employees typically have the administrative capacity to manage high-volume call cycles, which is why the leads provided in this report were selected based on their visible team structures (e.g., Approved Electrix with 9 listed team members).30

### **Technology as a Revenue Multiplier**

The adoption of technology is a definitive marker of a high-volume SMB. In area code 08, firms like Precise Plumbing and Electrical use "wireless tablets to facilitate quick and real-time responses, reporting, invoicing, and communication".51 This digital infrastructure allows the firm to complete thousands of jobs annually—something impossible for a business relying on paper-based invoicing or manual scheduling. Furthermore, firms that use "acoustic leak detection" or "CCTV drain cameras" are performing higher-value, high-frequency work that drives turnover beyond the $1M threshold.15

### **Fleet Management and Dispatch Efficiency**

The number of vehicles a trade business has on the road is perhaps the most visible indicator of its turnover. A single service van typically generates between $250,000 and $350,000 in annual revenue, depending on the trade and call-out frequency. Therefore, a firm with 4 or more branded vehicles is highly likely to be turning over at least $1 million per annum.2 Leads like ABCO Plumbing Solutions specifically mention "fully-stocked service vans," indicating a ready-to-work fleet model designed for rapid-fire job completion.21

## **Market Dynamics: The Multi-Trade Consolidation Trend**

An emerging theme in the Australian trade sector is the rise of the multi-trade consolidator. Businesses like Deadshort Services and Ruttley Services have realized that the customer acquisition cost (CAC) for a high-volume business is high; therefore, maximizing the "lifetime value" of a customer by offering plumbing, electrical, and HVAC services under one brand is a more profitable strategy.19 This model naturally leads to higher turnovers, as a single service call can be upsold or cross-sold into other maintenance categories.

| Characteristic | Single-Trade Specialist | Multi-Trade Consolidator |
| :---- | :---- | :---- |
| Call Volume | Medium to High | Very High |
| Average Job Value | Consistent | High (due to cross-selling) |
| Turnover Capacity | $1M \- $5M | $5M \- $20M+ |
| Management Structure | Focused | Multi-departmental (Schedules, HODs) |

19
Multi-trade firms often have a "Head of Department" for each trade, ensuring that while the business is large, the quality remains specialized.53 This structural complexity is a hallmark of the $1M+ SMB tier.

## **Strategic Conclusions and Future Lead Generation Outlook**

This report identifies a robust cross-section of Australian trade SMBs that meet the criteria for high call volume and significant annual turnover. These businesses are characterized by:

1. **Longevity and Accreditation:** Most leads have been in operation for over 20 years and hold multiple state-based licenses (e.g., QBCC in Queensland, NSW Fair Trading).6
2. **Service Orientation:** They prioritize "emergency" and "same-day" responses, which generates the high frequency of calls required for consistent seven-figure revenues.5
3. **Geographic Stability:** By operating across specific area codes (02, 03, 07, 08), these businesses have established themselves as local leaders in their respective capital cities.9
4. **Digital and Operational Maturity:** The use of GPS tracking, online booking portals, and transparent, fixed-pricing models reflects a professionalized approach to trade services.51

Future efforts to expand this lead repository can be conducted by applying these same criteria—fleet visibility, 24/7 service availability, and commercial/strata focus—to regional hubs within the same area codes (e.g., Newcastle in 02, Geelong in 03, or the Gold Coast in 07). This systematic approach ensures that the businesses targeted are not just builders with occasional large contracts, but dynamic, high-volume service engines capable of sustained economic engagement.

#### **Works cited**

1. HVAC\&R tops earnings among Australian trade businesses, accessed on February 17, 2026, [https://hvacrnews.com.au/business/hvacr-tops-earnings-among-australian-trade-businesses/](https://hvacrnews.com.au/business/hvacr-tops-earnings-among-australian-trade-businesses/)
2. Australia's highest earning trades revealed \- Inside Small Business, accessed on February 17, 2026, [https://insidesmallbusiness.com.au/management/growth/australias-highest-earning-trades-revealed](https://insidesmallbusiness.com.au/management/growth/australias-highest-earning-trades-revealed)
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21. ABCO Plumbing Solutions: Plumber Sydney \- Call Now, accessed on February 17, 2026, [https://www.abcoplumbing.com.au/](https://www.abcoplumbing.com.au/)
22. The best plumbers in Canberra \[Updated for 2026\], accessed on February 17, 2026, [https://region.com.au/best-plumbers-canberra/92685/](https://region.com.au/best-plumbers-canberra/92685/)
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24. Contact Us: Commercial Building & Repairs | Mathiou Services, accessed on February 17, 2026, [https://www.mathiouservices.com.au/contact-us/](https://www.mathiouservices.com.au/contact-us/)
25. Emergency Electrician Melbourne Service | Approved Electrix, accessed on February 17, 2026, [https://www.approvedelectrix.com.au/emergency-electrician-melbourne/](https://www.approvedelectrix.com.au/emergency-electrician-melbourne/)
26. Emergency Electrician Melbourne | 1 Hour Response Time 24/7, accessed on February 17, 2026, [https://allelectrics.com.au/emergency-callouts/](https://allelectrics.com.au/emergency-callouts/)
27. Rizzo Electrical: Emergency Electrician Melbourne | Expert Electricians, accessed on February 17, 2026, [https://rizzoelectrical.com.au/](https://rizzoelectrical.com.au/)
28. Emergency Electrician Melbourne | 24/7 Available \- J3t Electrical, accessed on February 17, 2026, [https://www.j3telectrical.com.au/our-services/emergency-electrician-melbourne/](https://www.j3telectrical.com.au/our-services/emergency-electrician-melbourne/)
29. Contact Us \- Rizzo Electrical, accessed on February 17, 2026, [https://rizzoelectrical.com.au/contact-us/](https://rizzoelectrical.com.au/contact-us/)
30. Contact Approved Electrix | Melbourne Electrician, accessed on February 17, 2026, [https://www.approvedelectrix.com.au/contact-us/](https://www.approvedelectrix.com.au/contact-us/)
31. Emergency Electrician in Melbourne | Repair & Installation \- Fast Electrical, accessed on February 17, 2026, [https://www.fastelectrical-vic.com.au/services/emergency-electrician-melbourne/](https://www.fastelectrical-vic.com.au/services/emergency-electrician-melbourne/)
32. 35 BEST local Air Conditioning Installation & Services in Brisbane, QLD | Yellow Pages®, accessed on February 17, 2026, [https://www.yellowpages.com.au/find/air-conditioning-installation-service/brisbane-city-qld-4000](https://www.yellowpages.com.au/find/air-conditioning-installation-service/brisbane-city-qld-4000)
33. Metropolitan Air Conditioning is a scam : r/melbournescams \- Reddit, accessed on February 17, 2026, [https://www.reddit.com/r/melbournescams/comments/1i09w0y/metropolitan\_air\_conditioning\_is\_a\_scam/](https://www.reddit.com/r/melbournescams/comments/1i09w0y/metropolitan_air_conditioning_is_a_scam/)
34. 20th Century Plumbing: 24/7 Emergency Plumbers, Commercial Plumbing Maintenance & Hot Water Cylinders Hobart TAS, accessed on February 17, 2026, [https://www.20thcenturyplumbing.com.au/](https://www.20thcenturyplumbing.com.au/)
35. Meet the Team | Trusted Air Conditioning Experts \- Thompson Cooling, accessed on February 17, 2026, [https://thompsoncooling.com.au/meet-the-team/](https://thompsoncooling.com.au/meet-the-team/)
36. Thompson Cooling: Residential & Commercial Air Conditioning Brisbane, accessed on February 17, 2026, [https://thompsoncooling.com.au/](https://thompsoncooling.com.au/)
37. Contact Air Conditioning & Electrical Experts Brisbane \- Thompson Cooling, accessed on February 17, 2026, [https://thompsoncooling.com.au/contact/](https://thompsoncooling.com.au/contact/)
38. BAC Services | Brisbane Air Conditioning Services & Installation, accessed on February 17, 2026, [https://bacservices.com.au/](https://bacservices.com.au/)
39. Contact Us \- BAC Services, accessed on February 17, 2026, [https://bacservices.com.au/contact/](https://bacservices.com.au/contact/)
40. About Us \- BAC Services, accessed on February 17, 2026, [https://bacservices.com.au/about/](https://bacservices.com.au/about/)
41. Air Conditioning Solutions Brisbane, Sunshine Coast & Gold Coast, accessed on February 17, 2026, [https://marshair.com/](https://marshair.com/)
42. Thomson Refrigeration & Air Conditioning \- Air Conditioning Installation & Service Ipswich | Yellow Pages®, accessed on February 17, 2026, [https://www.yellowpages.com.au/qld/ipswich/thomson-refrigeration-air-conditioning-1000002595212-listing.html](https://www.yellowpages.com.au/qld/ipswich/thomson-refrigeration-air-conditioning-1000002595212-listing.html)
43. Air Conditioning Installs | Gold Coast | Brisbane, accessed on February 17, 2026, [https://hinterlandcoastelectrical.com.au/service/air-conditioning/](https://hinterlandcoastelectrical.com.au/service/air-conditioning/)
44. About | Commercial Plumbing Darwin, accessed on February 17, 2026, [https://plumbingnt.com.au/about/](https://plumbingnt.com.au/about/)
45. Perth Concrete Contractors | Concreters | Concrete Services, accessed on February 17, 2026, [https://perthconcretecontractors.com.au/](https://perthconcretecontractors.com.au/)
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# TRADIES VOICE — Competitive Landscape Report
**Date**: 2026-02-24
**Trigger**: ServiceCore found via "powered by servicecore" footer chat widget
**Purpose**: Map full competitor landscape to inform TradiesVoice product strategy

---

## EXECUTIVE SUMMARY

The Australian tradie software market is dominated by **job management platforms** (Simpro, ServiceM8, AroFlo) that do scheduling, invoicing, and dispatch — but **none of them lead with voice/communication**.

**ServiceCore** is the closest rival: a communication-first CRM that added an "AI call agent." But even they don't have a standalone voice widget. This is the gap TradiesVoice owns.

**Brand naming note**: "TradiesVoice" (not ReceptionistAI) is the right brand for this market because:
- Competitors use tradie-first language ("built for tradies")
- "Voice" differentiates us from CRM/job management competitors
- ReceptionistAI can be the product name within the suite

---

## 1. SERVICECORE — PRIMARY COMPETITOR

**URL**: https://servicecore.com.au
**Discovery method**: "powered by servicecore" footer in chat widget ← THIS IS THE COMPETITIVE SIGNAL

### Pricing
| Plan | Price AUD/mo |
|------|-------------|
| Service Core (CRM) | $249 |
| Service Core + JMS Integration | $399 |

### Full Feature Set
**Lead Capture & Management**
- Multi-channel lead capture (phone, web, social, email)
- Web chat widget (claims 20% lead boost)
- Missed call text-back
- Call tracking & recording (unique numbers per campaign)

**Sales & Pipeline**
- Visual drag-and-drop pipeline
- Appointment & calendar management (Google/Outlook sync)
- Custom forms & surveys

**Communication & Automation**
- Automated follow-up workflows (quote reminders, review requests, rebooking)
- Two-way social messaging (Facebook & Instagram DMs)
- Email & SMS marketing
- Voice broadcasting
- **AI call agent** — answers calls, captures caller details, books jobs, answers FAQs

**Job Management Integration**
- simPRO, ServiceM8, AroFlo, ServiceTitan connectors
- Lead-to-job workflow
- Real-time SMS/email job status updates

**Customer Retention**
- Memberships & service plans
- Rebooking automation
- Reputation management (Google review requests)
- Customer segmentation

**Operations**
- Internal training hub
- Task assignments
- Reporting & analytics

### Technology Stack
- WordPress/Elementor frontend
- Lead Connector HQ (chat widget provider)
- Cloudflare WAF
- Likely Twilio or similar for SMS/voice

### Positioning
- "Built by tradies, for tradies" (founder credibility)
- "One platform for everything" (consolidation play)
- "Integrates with your tools" (doesn't replace job management software)
- "Automation that closes jobs"
- "No bloat. No confusion."

### Verticals Served
Plumbing, electrical, air conditioning, building, cleaning, flooring, garage doors, fencing, glass, handyman, irrigation, landscaping, painting, pest control, pool care, roofing, security, solar.

### Weaknesses for TradiesVoice to Exploit
- No field ops (no technician app, GPS, real-time job board)
- AI limited to call answering only (no quote gen, job scoping, photo analysis)
- Requires external job management software (not truly all-in-one)
- $399/mo for integration feels high
- No payment workflow
- No mobile app mentioned (web-only)
- Limited social proof (no public case studies/testimonials)

---

## 2. TOP 10 COMPETITOR MATRIX

| # | Competitor | URL | Price AUD/mo | Primary Focus | Key Gap |
|---|-----------|-----|-------------|---------------|---------|
| 1 | **Simpro** | simprogroup.com | Custom (expensive) | Enterprise job management | No voice layer, opaque pricing |
| 2 | **ServiceM8** | servicem8.com | Not listed | iOS-native SMB job mgmt | iOS-only, no comms layer |
| 3 | **AroFlo** | aroflo.com | Custom | Supplier integrations, scheduling | No voice/communication tools |
| 4 | **Tradify** | tradifyhq.com | $48-62 | Affordable job management | No voice, email support only |
| 5 | **Fergus** | fergus.com | $53+ | Supplier ecosystem, payments | No AI/voice layer |
| 6 | **GeoOp** | geoop.com | $19-39/user | Affordable, global | Per-user pricing, thin features |
| 7 | **BigChange** | bigchange.com | Custom | Enterprise asset/vehicle tracking | No transparency, enterprise-only |
| 8 | **Ascora** | ascora.com.au | $29-45 | AU-local, no lock-in | Perth-centric, few integrations |
| 9 | **iTrade** | itrade.net | $20/user (free solo) | GPS compliance, affordable | No AI receptionist layer |
| 10 | **Mira** | mira.au | $45/staff | AU-owned CRM, full integrations | CRM-first, not field service |

### Individual Profiles

**Simpro** — 20+ year veteran, custom enterprise pricing. All-in-one quoting/scheduling/inventory/finance. Primary weakness: overkill for SMBs, no communication-first UX.

**ServiceM8** — Apple ecosystem only (no Android). Strong SMB focus, 2010-founded. Good for sole operators to 20-person teams. Gap: zero voice/AI layer.

**AroFlo** — Built by electrician, scales to 50+ technicians. Strong supplier integrations and POs. Gap: zero voice reception.

**Tradify** — Most affordable transparent pricing in market ($48-62). Month-to-month. Good mobile app (iOS + Android). Gap: email-only support, no voice.

**Fergus** — 20,000+ tradies, strong Fergus Pay, 100+ supplier integrations. Unlimited support included. Gap: no communication/voice tools.

**GeoOp** — 15,000+ customers worldwide (NZ-based). Cheapest entry ($19/user). Gap: per-user pricing scales badly, thin feature set.

**BigChange** — Global (7 countries), enterprise-grade, vehicle/asset tracking. Gap: no pricing transparency, enterprise overhead, no voice layer.

**Ascora** — Cheapest in market ($29/mo). Australian-owned, Perth-based, strong local support. Gap: limited national reach, no voice.

**iTrade** — Free for sole traders ($20/user for teams). GPS-stamped reports, 7-year signature retention. Gap: no AI receptionist, limited integrations.

**Mira** — Australian-owned, excellent integrations (Xero/MYOB/Stripe/Square). Free unlimited trial. Gap: CRM-first positioning, not voice-first.

---

## 3. UNIVERSAL MARKET GAP — THE VOICE LAYER

**None of the top 11 platforms (including ServiceCore) have:**
- A standalone, embeddable AI voice widget
- Voice reception as a primary product (not an add-on)
- Phone-first lead capture that works before the CRM even opens
- AI that qualifies callers and books jobs in real-time without human intervention

**This is the TradiesVoice moat.**

Every competitor is job-management-first or CRM-first.
TradiesVoice is **voice-first** — we capture the caller before any other platform sees them.

---

## 4. HOW COMPETITORS WERE FOUND — "POWERED BY X" METHOD

The most reliable competitive intelligence signal in this market is footer attribution:
- **"powered by servicecore"** in chat widget footer → ServiceCore
- **"powered by servicem8"** → ServiceM8 branded pages
- **"powered by simpro"** → Simpro customer portals
- **Chat widget providers**: Look for Lead Connector HQ, Tidio, Intercom, Crisp in page JS

### How to Scale This Intelligence
1. Scrape tradie websites for footer text "powered by" + "built by" + "crm" + "widget"
2. Map which platform each tradie uses → competitive intelligence
3. Target tradies on weaker platforms ($29-49/mo competitors) with TradiesVoice upgrade pitch
4. Position against their current tool: "You already have [AroFlo/ServiceM8/Tradify] for jobs. Now add the voice layer that captures every call."

---

## 5. BRAND NAMING DECISION

**TradiesVoice** (product suite brand) → **ReceptionistAI** (flagship product name within suite)

Rationale:
- All successful competitors use tradie-first brand names (Tradify, Fergus, Ascora)
- "Voice" is the differentiator — no competitor owns this word in market
- "ReceptionistAI" can be the specific product (sub-brand or product line)
- Domain: `tradiesvoice.com.au` should be checked/acquired

---

## 6. FEATURES TO DUPLICATE FROM SERVICECORE (QUICK WINS)

Priority features to replicate for TradiesVoice that ServiceCore does well:
1. **Missed call text-back** — immediate win, easy to implement via Telnyx + n8n
2. **Google review request automation** — post-job trigger, massive retention value
3. **Visual sales pipeline** — drag-and-drop lead board (existing in GHL)
4. **Two-way social messaging** — Facebook/Instagram DMs in one inbox (GHL native)
5. **Quote reminders** — automated SMS/email follow-up on cold quotes
6. **Call tracking numbers** — unique number per marketing campaign

All of the above are available natively in GoHighLevel. The differentiation is:
- Better AI (not just call answering — full voice + qualification + booking)
- Voice-first UX (widget that speaks, not just texts)
- Real Australian voice (NaturalHD Eucalyptus — professional, not caricature)

---

## 7. PRICING RECOMMENDATION FOR TRADIESVOICE

Based on competitive landscape:

| Tier | Price AUD/mo | Positioning vs Competitors |
|------|-------------|---------------------------|
| **Starter** | $297 | More than Tradify ($48) but includes AI voice + GHL CRM |
| **Pro** (current Inbound Pro) | $497 | Matches ReceptionistAI voice tier, undercuts ServiceCore+integration ($399) |
| **Suite** | $697-997 | Full TradiesVoice suite: voice + CRM + job mgmt + field ops |

Note: Existing pricing ($497/$697/$997) is validated. Consider a $297 entry tier to capture tradies currently on Tradify/GeoOp/Ascora ($29-62/mo range).

---

## 8. NEXT ACTIONS

1. **Check domain**: `tradiesvoice.com.au` — acquire if available
2. **Run tradie lead scraper** — 60+ qualified leads already catalogued in `Tradie Lead List Generation Strategy.md`
3. **Build "Powered By" scraper** — automate competitor detection via footer analysis
4. **Map GHL native features** against ServiceCore checklist — identify what's already live
5. **Position outreach**: "You have [ServiceCore/Simpro/ServiceM8]. Add the voice layer they don't have."

---

*Report generated: 2026-02-24*
*Sources: ServiceCore website (live scrape), competitor research (10 platforms), existing TRADIES/ research*
*Next review: When TradiesVoice.com.au launches*


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# RECEPTIONIST AI - MASTER PRD v1.0
## RWL-Executable Revenue Launch Specification

**Classification:** GENESIS REVENUE | PRIORITY CRITICAL
**Author:** Genesis + Kinan
**Date:** 2026-01-19
**Status:** ACTIVE EXECUTION
**Domain:** receptionistai.au

---

## EXECUTIVE SUMMARY

ReceptionistAI is an AI voice receptionist service targeting Australian SMBs. This PRD is structured for **RWL (Ralph Wiggum Loop)** execution - each story is atomic, independently executable, and contributes to revenue generation.

**The Pitch:** "Never miss another call. Our AI receptionist answers 24/7, books appointments, and costs less than a part-timer."

**Revenue Target:** 87 clients @ $497/month = $43,239 MRR by Month 1

---

## INFRASTRUCTURE AVAILABLE

### API Keys & Services (Verified)
| Service | Purpose | Status |
|---------|---------|--------|
| **GHL Agency** | CRM, sub-accounts, automation | pit-b9be7195-e808-4f95-a984-34f9dcab51c4 |
| **GHL AgileAdapt Master** | Template sub-account | pit-91962a1c-ae7f-4ef4-8335-2d61f27faf22 |
| **VAPI** | Voice AI orchestration | 5d7f9c70-7873-4182-93f3-f68db8e3a193 |
| **ElevenLabs** | Voice synthesis | sk_d5d58b16a1ae5... |
| **Telnyx** | Australian SIP telephony | Credentials available |
| **Stripe** | Payment processing | Live keys available |
| **n8n** | Automation workflows | n8n-genesis-u50607.vm.elestio.app |
| **Qdrant** | Vector memory | qdrant-b3knu-u50607.vm.elestio.app |
| **PostgreSQL** | Episodic DB | postgresql-genesis-u50607.vm.elestio.app |
| **VoiceAI Wrapper** | White-label dashboard | Trial starting |

---

## PHASE 1: FOUNDATION (RWL Stories 1-10)

### Story 1: GHL Sub-Account Template Setup
**Priority:** P0 | **Effort:** 2 | **Dependencies:** None

**Acceptance Criteria:**
- [ ] Create "ReceptionistAI-Template" sub-account in GHL
- [ ] Import Extendly Small Business Snapshot
- [ ] Configure ReceptionistAI branding (logo, colors: purple #6366F1, teal #0D9488)
- [ ] Set up default pipelines: Lead → Demo → Closing → Client → Active
- [ ] Configure appointment calendar with availability
- [ ] Create email/SMS templates for onboarding sequence
- [ ] Document sub-account cloning procedure

**RWL Execution:**
```python
story_1 = {
    "id": "RAI-001",
    "title": "GHL Sub-Account Template",
    "agent": "ghl-provisioner",
    "tools": ["ghl_api", "extendly_import"],
    "validation": "sub_account_exists AND pipelines_configured"
}
```

---

### Story 2: Stripe Integration for GHL
**Priority:** P0 | **Effort:** 1 | **Dependencies:** Story 1

**Acceptance Criteria:**
- [ ] Connect Stripe account to GHL agency
- [ ] Create products: Starter ($497), Professional ($697), Enterprise ($997)
- [ ] Configure recurring billing
- [ ] Set up webhook for payment success → trigger onboarding
- [ ] Test payment flow end-to-end

---

### Story 3: Lovable Website Rebrand Complete
**Priority:** P0 | **Effort:** 3 | **Dependencies:** None

**Acceptance Criteria:**
- [ ] Brand renamed from "Tradies Voice" to "Receptionist AI"
- [ ] Color scheme: Purple (#6366F1) + Teal (#0D9488) + Pink accent (#EC4899)
- [ ] All tradie-specific language removed
- [ ] Generic business language throughout
- [ ] Hero section: "Never Miss Another Call Again"
- [ ] Demo input: "Enter your business name"
- [ ] How It Works: 4-step numbered cards (GroupPosting style)
- [ ] Trust badges and integration logos
- [ ] Phone mockup with chat preview
- [ ] Responsive on mobile

---

### Story 4: VAPI Demo Voice Agent
**Priority:** P0 | **Effort:** 3 | **Dependencies:** Story 1

**Acceptance Criteria:**
- [ ] Create "Sarah - Demo Agent" in VAPI
- [ ] Configure Australian female voice (ElevenLabs)
- [ ] Script: Greeting → Qualification → Math → Booking
- [ ] Integration: Books directly into GHL calendar
- [ ] Fallback: "Let me transfer you to a human" option
- [ ] Test 10 sample calls with various scenarios
- [ ] Document call flow and edge cases

**Demo Script Framework:**
```
GREETING: "G'day! Thanks for calling ReceptionistAI. I'm Sarah, your AI demo. Want to see how I'd handle calls for YOUR business?"

QUALIFICATION:
- "What type of business do you run?"
- "How many calls do you reckon you miss each week?"
- "What's a typical job worth to you?"

THE MATH: "So if you're missing [X] calls at [$Y] each, that's about [$Z] per month walking out the door. We fix that for $497."

BOOKING: "Want to chat with my human colleague about getting this set up? I can book you in for a quick 15-minute call. When works best?"
```

---

### Story 5: Telnyx Phone Number Provisioning
**Priority:** P0 | **Effort:** 1 | **Dependencies:** Story 4

**Acceptance Criteria:**
- [ ] Purchase Australian phone number via Telnyx
- [ ] Configure SIP trunk to VAPI
- [ ] Test inbound call routing to demo agent
- [ ] Document number management process
- [ ] Create script for bulk number provisioning (for clients)

---

### Story 6: Website-to-GHL Lead Capture
**Priority:** P1 | **Effort:** 2 | **Dependencies:** Story 1, 3

**Acceptance Criteria:**
- [ ] Form submissions → GHL contacts
- [ ] Demo requests → "Demo Requested" pipeline stage
- [ ] Instant notification to Kinan (SMS + email)
- [ ] Auto-assign to sales rep
- [ ] Track source (organic, FB, direct)

---

### Story 7: VoiceAI Wrapper Trial Setup
**Priority:** P1 | **Effort:** 2 | **Dependencies:** None

**Acceptance Criteria:**
- [ ] Activate VoiceAI Wrapper free trial
- [ ] Explore white-label dashboard capabilities
- [ ] Document GHL integration options
- [ ] Compare to direct VAPI integration
- [ ] Make go/no-go decision for production use
- [ ] Report findings

---

### Story 8: Client Voice Agent Template
**Priority:** P1 | **Effort:** 4 | **Dependencies:** Story 4

**Acceptance Criteria:**
- [ ] Create generic receptionist script template
- [ ] Variables: {business_name}, {services}, {hours}, {location}
- [ ] Industry variants: trades, medical, legal, retail, hospitality
- [ ] Appointment booking integration
- [ ] Message taking capability
- [ ] Transfer to human option
- [ ] After-hours handling

**Template Structure:**
```
GREETING: "Thanks for calling {business_name}, this is {ai_name}, your AI receptionist. How can I help you today?"

SERVICES: "We offer {services}. Would you like to book an appointment or get a quote?"

BOOKING: "I can book you in for {next_available}. Does that work for you?"

MESSAGE: "I'll make sure {owner_name} gets your message. Can I take your number?"

TRANSFER: "Let me transfer you to someone who can help with that."
```

---

### Story 9: Website Scraping for Agent Customization
**Priority:** P2 | **Effort:** 3 | **Dependencies:** Story 8

**Acceptance Criteria:**
- [ ] Build scraper for client websites
- [ ] Extract: business name, services, hours, location, contact info
- [ ] Parse FAQ sections where available
- [ ] Output structured JSON for agent configuration
- [ ] Handle common CMS platforms (WordPress, Squarespace, Wix)
- [ ] Error handling for inaccessible sites

---

### Story 10: n8n Onboarding Automation
**Priority:** P1 | **Effort:** 4 | **Dependencies:** Stories 1-5, 8

**Acceptance Criteria:**
- [ ] Stripe payment webhook triggers workflow
- [ ] Auto-create GHL sub-account from template
- [ ] Scrape client website (if URL provided)
- [ ] Generate voice agent script from template
- [ ] Deploy to VAPI with new Telnyx number
- [ ] Send credentials email to client
- [ ] Schedule 7-day check-in task
- [ ] Total time: <60 minutes hands-off

---

## PHASE 2: LAUNCH (RWL Stories 11-20)

### Story 11: Facebook Post Variations
**Priority:** P0 | **Effort:** 2 | **Dependencies:** None

**Acceptance Criteria:**
- [ ] Create 20+ post variations using Spintax
- [ ] Hook types: "Test My Bot", "Never Miss a Call", "The Math", Industry-specific
- [ ] Include demo link and CTA
- [ ] A/B testing framework
- [ ] Track engagement per variation

**Sample Hooks:**
```
HOOK 1 - CHALLENGE:
"I bet you $50 you can't tell Sarah isn't human.
Call her now: [NUMBER]
She's an AI receptionist that answers calls 24/7 for Aussie businesses.
If you catch her out, I'll give you a free month."

HOOK 2 - PAIN POINT:
"85% of customers won't call back if you miss their first call.
That's $16K/month walking out the door for most trades.
We fix that for $497/month.
Call Sarah to see how: [NUMBER]"

HOOK 3 - THE MATH:
"10 missed calls × $60 average job = $600/day lost
$600 × 5 days = $3,000/week lost
$3,000 × 4 weeks = $12,000/month lost

Fix it for $497/month. Call [NUMBER] to demo."
```

---

### Story 12: Manual FB Group Posting (Week 1)
**Priority:** P0 | **Effort:** 2 | **Dependencies:** Story 11

**Acceptance Criteria:**
- [ ] Identify 50 target FB groups (Aussie business, trades, SMB)
- [ ] Post 5 groups/day for first 2 days
- [ ] Track engagement (comments, DMs, calls)
- [ ] Scale to 10-15/day based on results
- [ ] Document best performing hooks
- [ ] Avoid spam flags (vary content, timing)

---

### Story 13: Group Posting PRO Setup
**Priority:** P1 | **Effort:** 2 | **Dependencies:** Story 12

**Acceptance Criteria:**
- [ ] Purchase lifetime license (if proven ROI)
- [ ] Import post variations with Spintax
- [ ] Configure posting schedule (87-100 groups/day max)
- [ ] Set up account rotation (7+ aged accounts)
- [ ] Enable human simulation features
- [ ] Monitor for ban warnings

---

### Story 14: Demo Call Analytics Dashboard
**Priority:** P2 | **Effort:** 2 | **Dependencies:** Story 4

**Acceptance Criteria:**
- [ ] Track demo calls in GHL
- [ ] Metrics: calls received, duration, booking rate
- [ ] Visual dashboard for daily review
- [ ] Alert on conversion drop
- [ ] Weekly summary report

---

### Story 15: Sales Script Documentation
**Priority:** P1 | **Effort:** 1 | **Dependencies:** None

**Acceptance Criteria:**
- [ ] Document Danny Harris "Math Close" technique
- [ ] Create objection handling guide
- [ ] Pricing justification talking points
- [ ] Upsell paths (Starter → Pro → Enterprise)
- [ ] Practice scenarios

---

### Story 16: Client Onboarding Email Sequence
**Priority:** P1 | **Effort:** 2 | **Dependencies:** Story 1

**Acceptance Criteria:**
- [ ] Welcome email with credentials
- [ ] Day 1: How to use your dashboard
- [ ] Day 3: Tips for best results
- [ ] Day 7: Check-in and feedback request
- [ ] Day 14: Review request
- [ ] Day 30: Renewal reminder

---

### Story 17: Testimonial Collection System
**Priority:** P2 | **Effort:** 1 | **Dependencies:** Story 16

**Acceptance Criteria:**
- [ ] Auto-request at Day 14 (post success)
- [ ] Google review link in email
- [ ] Video testimonial script for willing clients
- [ ] Incentive: Free month for video testimonial
- [ ] Display on website

---

### Story 18: Industry-Specific Landing Pages
**Priority:** P2 | **Effort:** 3 | **Dependencies:** Story 3

**Acceptance Criteria:**
- [ ] /trades - Electricians, plumbers, builders
- [ ] /medical - Clinics, physios, dentists
- [ ] /legal - Law firms, conveyancers
- [ ] /hospitality - Restaurants, hotels
- [ ] /retail - Shops, services
- [ ] Each with industry-specific copy and demos

---

### Story 19: Referral Program Setup
**Priority:** P2 | **Effort:** 2 | **Dependencies:** Story 2

**Acceptance Criteria:**
- [ ] $100 credit per successful referral
- [ ] Unique referral links per client
- [ ] Track in GHL
- [ ] Auto-apply credit to next invoice
- [ ] Promote at Day 30

---

### Story 20: Churn Prevention Automation
**Priority:** P2 | **Effort:** 2 | **Dependencies:** Story 10

**Acceptance Criteria:**
- [ ] Monitor call volume per client
- [ ] Alert if <10 calls/week (low engagement)
- [ ] Proactive outreach for at-risk clients
- [ ] Exit survey on cancellation
- [ ] Win-back sequence (30 days post-cancel)

---

## PHASE 3: SCALE (RWL Stories 21-30)

### Story 21: Multi-Agent Client Dashboard
### Story 22: White-Label Partner Program
### Story 23: Outbound Calling Capability
### Story 24: SMS/WhatsApp Integration
### Story 25: Advanced Analytics & Reporting
### Story 26: Voice Cloning for Brand Consistency
### Story 27: Multi-Language Support
### Story 28: API for Enterprise Clients
### Story 29: Mobile App (Client Portal)
### Story 30: AI Training from Call Recordings

---

## SUCCESS METRICS

### Week 1
- [ ] Website live on receptionistai.au (or Lovable preview)
- [ ] Demo voice agent operational
- [ ] First 5 FB posts published
- [ ] First demo calls received
- [ ] GHL template ready for cloning

### Week 2
- [ ] First 3 clients closed
- [ ] Onboarding automation tested
- [ ] Scaling to 20+ posts/day
- [ ] $1,500+ in revenue

### Month 1
- [ ] 87 clients active
- [ ] $43,239 MRR
- [ ] <5% churn
- [ ] Automated posting at 100/day
- [ ] Referral program launched

---

## RWL EXECUTION CONFIGURATION

```yaml
prd_id: "RECEPTIONIST-AI-MASTER"
priority: "CRITICAL"
autonomy: "MAXIMUM"

rwl_config:
  model: "gemini-flash-2.0"
  stories_per_batch: 5
  validation: "triple_gate"
  persist_to: "qdrant"

execution_order:
  - parallel: [1, 3, 7, 11]  # Foundation + content in parallel
  - sequential: [2, 4, 5, 6]  # GHL → VAPI → Telnyx → Integration
  - parallel: [8, 9, 10]      # Client template + scraping + automation
  - sequential: [12, 13]      # Manual → Automated posting

blockers_report_to: "kinan"
```

---

## GENESIS AUTHORIZATION

Genesis is authorized to:
1. Execute all RWL stories autonomously
2. Access all API credentials as needed
3. Create and modify GHL sub-accounts
4. Deploy VAPI voice agents
5. Generate and publish content
6. Build n8n automation workflows
7. Monitor metrics and adjust

**Report blockers requiring human decision immediately.**

---

*Generated by Genesis | RWL-Ready | Priority: REVENUE CRITICAL*


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# ReceptionistAI.au - Pricing Structure

## COMPETITIVE LANDSCAPE

| Competitor | Entry Price | Premium Tier | Notes |
|------------|-------------|--------------|-------|
| **VoiceAiro.ai** | $497/mo (inbound) | $997+ (outbound) | Usage-based overages |
| **Johnni.ai** | ~$99/mo (basic) | Premium tier higher | Australian market |
| **US Competitors** | Moving to $1,000+ USD | $1,500-2,500 USD | As they gain confidence |
| **Us (Launch)** | $497/mo | $997/mo | Aggressive early-stage |

---

## PRICING TIERS (AUD)

### TIER 1: INBOUND PRO - $497/month
**Target:** Solopreneurs, small businesses, single location

**Included:**
- AI Voice Receptionist (inbound calls only)
- Australian voice (ElevenLabs Flash v2.5)
- Custom business script
- Real-time dashboard
- Call recordings
- SMS notifications
- Basic CRM integration
- Email support

**Usage Cap:** 300 minutes/month
**Overage:** $0.50/minute

---

### TIER 2: BUSINESS - $697/month
**Target:** Growing businesses, multiple staff, higher call volume

**Included:**
- Everything in Inbound Pro
- FREE 5-page website ($2,000 value)
- Priority support (phone + email)
- Advanced integrations (ServiceM8, Simpro, Cliniko)
- Call analytics & reporting
- Appointment booking integration
- After-hours overflow handling

**Usage Cap:** 600 minutes/month
**Overage:** $0.45/minute

---

### TIER 3: ENTERPRISE - $997/month
**Target:** Multi-location, high volume, outbound campaigns

**Included:**
- Everything in Business
- **OUTBOUND calling capability** (follow-ups, reminders, confirmations)
- Google Reviews automation system
- Multi-location support
- Dedicated account manager
- Custom integrations
- White-label options available
- Priority feature requests

**Usage Cap:** 1,200 minutes/month
**Overage:** $0.40/minute

---

## SETUP FEES

| Tier | Standard Setup | NEW YEAR SPECIAL |
|------|----------------|------------------|
| Inbound Pro | $497 | **WAIVED** ✓ |
| Business | $697 | **WAIVED** ✓ |
| Enterprise | $997 | **WAIVED** ✓ |

**New Year Special Terms:**
- Valid for first 100 clients OR until Feb 28, 2026
- Creates urgency and rewards early adopters
- Setup fee reinstated after promo period
- Mention in all marketing: "Setup fee waived for launch clients"

---

## OVERAGE PRICING TIERS (AUD)

**Base cost:** ~$0.15 AUD/min (Vapi + ElevenLabs + Telnyx blended)

The more you use, the less you pay per minute:

| Monthly Usage | Rate per Minute | Your Cost | Margin |
|---------------|-----------------|-----------|--------|
| 0-300 mins | $0.50 | $0.15 | 70% |
| 301-600 mins | $0.45 | $0.15 | 67% |
| 601-1,200 mins | $0.40 | $0.15 | 63% |
| 1,201-2,500 mins | $0.35 | $0.15 | 57% |
| 2,500+ mins | $0.30 (enterprise) | $0.15 | 50% |

**Example Overage Calculation:**
- Business tier client uses 850 minutes
- Included: 600 minutes
- Overage: 250 minutes × $0.40 = $100.00 additional

---

## ANNUAL PRICING (Optional Discount)

| Tier | Monthly | Annual (2 months free) |
|------|---------|------------------------|
| Inbound Pro | $497/mo | $4,970/year ($414/mo) |
| Business | $697/mo | $6,970/year ($581/mo) |
| Enterprise | $997/mo | $9,970/year ($831/mo) |

---

## FEATURE COMPARISON MATRIX

| Feature | Inbound Pro | Business | Enterprise |
|---------|:-----------:|:--------:|:----------:|
| **Inbound AI Receptionist** | ✓ | ✓ | ✓ |
| **Australian Voice** | ✓ | ✓ | ✓ |
| **Custom Script** | ✓ | ✓ | ✓ |
| **Dashboard** | ✓ | ✓ | ✓ |
| **Call Recordings** | ✓ | ✓ | ✓ |
| **SMS Notifications** | ✓ | ✓ | ✓ |
| **Email Support** | ✓ | ✓ | ✓ |
| **Minutes Included** | 300 | 600 | 1,200 |
| | | | |
| **FREE Website** | ✗ | ✓ | ✓ |
| **Phone Support** | ✗ | ✓ | ✓ |
| **Advanced Integrations** | ✗ | ✓ | ✓ |
| **Analytics & Reporting** | ✗ | ✓ | ✓ |
| **Appointment Booking** | ✗ | ✓ | ✓ |
| **After-Hours Overflow** | ✗ | ✓ | ✓ |
| | | | |
| **OUTBOUND Calling** | ✗ | ✗ | ✓ |
| **Google Reviews Automation** | ✗ | ✗ | ✓ |
| **Multi-Location** | ✗ | ✗ | ✓ |
| **Dedicated Account Manager** | ✗ | ✗ | ✓ |
| **Custom Integrations** | ✗ | ✗ | ✓ |
| **White-Label Options** | ✗ | ✗ | ✓ |

---

## COST STRUCTURE (Internal)

| Component | Cost/Client |
|-----------|-------------|
| Voice AI (Vapi) | ~$30-50/mo |
| Voice (ElevenLabs) | ~$15-25/mo |
| Telephony (Telnyx) | ~$10-20/mo |
| Infrastructure | ~$5-10/mo |
| **Total Cost** | **$60-105/mo** |

| Tier | Revenue | Cost | Profit | Margin |
|------|---------|------|--------|--------|
| Inbound Pro | $497 | ~$75 | $422 | 85% |
| Business | $697 | ~$90 | $607 | 87% |
| Enterprise | $997 | ~$105 | $892 | 89% |

---

## SALES POSITIONING

### The Danny Harris Math (Updated)

```
THEIR PROBLEM:
- 10 missed calls/day × $60/call = $600/day lost
- $600/day × 7 days = $4,200/week lost
- $4,200/week × 4 weeks = $16,800/month lost

THE CLOSE:
"If I can fix that $16,800/month problem for $497, would you be keen?"
"Setup fee? Normally $497, but we're waiving it for our launch clients."
```

### Tier Upsell Pitches

**Pro → Business:**
"For $200 more, you get a free website worth $2K and double the minutes. Most businesses upgrade within 60 days."

**Business → Enterprise:**
"Want the AI to also call back leads who didn't book? Outbound calling + reviews automation for $300 more."

---

## FUTURE PRICING ROADMAP

### Phase 1: Launch (Now - Month 3)
- Aggressive pricing to build client base
- Setup fees waived
- Focus on volume (87 clients target)

### Phase 2: Validation (Month 4-6)
- Reinstate setup fees ($497-997)
- Consider 10-15% price increase
- Add premium add-ons

### Phase 3: Market Leader (Month 7+)
- Move toward US competitor pricing ($997-1,497 entry)
- Enterprise at $1,997+
- White-label agency partnerships

---

## ADD-ON SERVICES (Future)

| Add-On | Price | Description |
|--------|-------|-------------|
| Additional Minutes Pack | $99/500 mins | Pre-purchased discounted minutes |
| Extra Location | $197/mo | Multi-site businesses |
| Custom Voice Training | $497 one-time | Train AI on specific terminology |
| API Access | $297/mo | Direct integration for devs |
| Dedicated Number | $29/mo | Vanity or specific area code |
| White-Label Dashboard | $497/mo | Your branding, your clients |

---

*Updated: 2026-01-19*
*Part of Genesis ReceptionistAI Launch System*


Excellent. Now let me continue reading the key pricing and strategy documents:


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# Talking Website Widget Pricing (LOCKED 2026-02-19)

**Authority**: Kinan Directive 2026-02-19
**Status**: LOCKED — Do not change without explicit Kinan approval

## Tiers

| Tier | Price/mo | Minutes | Cost Basis | Net Margin (no commission) |
|------|----------|---------|------------|---------------------------|
| Starter | $497 | 500 | ~$34 | ~93% |
| High-Use (eCommerce) | $997 | 2,000 | ~$138 | ~86% |
| Enterprise | $1,497 | 5,000 | ~$344 | ~77% |

## Agency Commission
- Up to 33% commission available
- Starter: $164/mo to agency, ~$264 net profit after cost
- High-Use: $329/mo to agency, ~$530 net profit after cost
- Enterprise: $494/mo to agency, ~$659 net profit after cost

## Cost Basis
- Telnyx NaturalHD voice: ~$0.0688/min
- Overage: charge $0.15/min beyond tier limit
- Video avatar (Simli, Business tier only): ~$47/mo additional

## Anchoring Strategy
Show real value: ~~$997~~ → $497/mo (Starter)
Show real value: ~~$1,997~~ → $997/mo (High-Use)
Show real value: ~~$2,997~~ → $1,497/mo (Enterprise)

## Notes
- Minimum commitment: monthly, no lock-in
- White-label available at Enterprise tier
- Setup fee: $297 one-time (waived for agency partners and High-Use/Enterprise)
- Previous pricing (SUPERSEDED): $197/$397/$597 and $297/mo single-tier


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# Talking Widget Landing Page - Pricing Update Summary

**Date**: 2026-02-19 (PRICING LOCKED — Kinan Directive)
**File Updated**: `/mnt/e/genesis-system/Sunaiva/talking-widget/index.html`
**Canonical source**: `/mnt/e/genesis-system/Sunaiva/talking-widget/PRICING_LOCKED.md`

## Current Pricing (LOCKED 2026-02-19)

### Three-Tier Structure

#### Starter Tier
- **Price**: ~~$997/mo~~ → **$497/mo**
- **Minutes**: 500/month included
- **Features**:
  - 1 Voice Widget
  - Calendar Booking (Google/Outlook)
  - Lead Capture (Email)
  - Basic Call Analytics (call count)
  - Natural male & female voices (NaturalHD)
  - Email Support
  - Self-install (embed code provided)
- **CTA**: "Get Started"

#### High-Use / eCommerce Tier (MOST POPULAR - Featured)
- **Price**: ~~$1,997/mo~~ → **$997/mo**
- **Minutes**: 2,000/month included
- **Features**:
  - 1 Voice Widget
  - Calendar Booking (Google/Outlook)
  - CRM/Job Management Integration (Tradify, ServiceM8, SimPRO, HubSpot, GHL)
  - Lead Capture (Email + Phone + Notes)
  - Full Analytics Dashboard
  - Natural male & female voices
  - White Glove Setup Included
  - Priority Support
- **CTA**: "Start High-Use Trial"

#### Enterprise Tier
- **Price**: ~~$2,997/mo~~ → **$1,497/mo**
- **Minutes**: 5,000/month included
- **Features**:
  - 3 Voice Widgets (multi-location)
  - Calendar Booking (Google/Outlook)
  - All CRM Integrations + Custom Webhooks
  - Lead Capture (Email + Phone + Notes)
  - Full Analytics + Data Export
  - Natural male & female voices
  - White Glove Setup Included
  - Dedicated Onboarding
- **CTA**: "Contact Sales"

## Pricing History
- 2026-02-19 (LOCKED): Starter $497, High-Use $997, Enterprise $1,497
- 2026-02-16 (previous): Starter $197, Pro $397, Growth $597 — SUPERSEDED
- 2026-02-15 (original): Single price $297/mo — SUPERSEDED

### 2. Design Implementation

#### Visual Hierarchy
- **Pro tier** is visually elevated with:
  - `transform: scale(1.05)` - 5% larger than other tiers
  - Brighter border color (`var(--signal-blue)`)
  - Enhanced box shadow
  - "MOST POPULAR" badge in top-right corner
  - Green "Save $800/mo" badge at top-center

#### Styling Details
- Strikethrough prices in muted gray (`color: var(--slate-text); opacity: 0.5`)
- Active prices large and bold (48px, font-weight 800)
- Savings badges use success green gradient
- Each card has subtle border and hover effects
- Mobile responsive - cards stack vertically on small screens

#### CSS Classes Added/Modified
- `.pricing-grid` - Responsive grid container for 3 cards
- `.pricing-card.featured` - Elevated styling for Pro tier
- `.popular-badge` - "MOST POPULAR" badge styling
- `.pricing-notes` - Container for guarantee and integration notes
- `.pricing-note` - Individual note styling with subtle background

### 3. Customer Guarantee & Notes

Added below pricing tiers:
1. **Money-back guarantee**: "All plans include a 14-day money-back guarantee. No long-term contracts."
2. **Integration highlight**: "Need Tradify, ServiceM8, or SimPRO integration? Our Pro plan connects directly to your job management system — leads flow straight into your pipeline."

### 4. FAQ Updates

#### Updated Question
**"What happens after the early adopter period?"**
- Old: "New customers will pay $997/mo, but you keep $297/mo"
- New: "New customers will pay full price (Starter $597, Pro $1,197, Growth $1,997), but you keep your discounted rate"

#### New Question Added
**"Do you offer agency/partner programs?"**
- Answer: "Yes! Agency partners earn 30% recurring commission on all tiers ($59/mo on Starter, $119/mo on Pro, $179/mo on Growth). One agency with 50-200 clients means predictable recurring income for both of us."

### 5. Agency Commission Structure

Commission tiers for partners:
- **Starter**: $149.10/mo (30% of $497)
- **Pro**: $119/mo (30% of $397)
- **Growth**: $179/mo (30% of $597)

## Technical Implementation

### Safe DOM Manipulation
- All content rendered via `createElement()` and `textContent`
- NO use of `innerHTML` (security best practice)
- Proper element nesting and class management

### Responsive Design
```css
@media (max-width: 768px) {
    .pricing-grid { grid-template-columns: 1fr; }
    .pricing-card.featured { transform: scale(1); }
}
```

### JavaScript Structure
- `pricingTiers` array with tier data
- `pricingNotes` array for customer guarantees
- `renderPricing()` function builds all 3 cards + notes
- Loop creates consistent structure for each tier

## Preview

To preview the changes:
```bash
cd /mnt/e/genesis-system/Sunaiva/talking-widget
python3 -m http.server 8899
# Open browser to: http://localhost:8899
```

## Files Modified

1. `/mnt/e/genesis-system/Sunaiva/talking-widget/index.html` (1,300 lines)

## Next Steps

1. **Test in browser** - Verify layout, spacing, responsive behavior
2. **Check mobile** - Ensure cards stack properly on phones
3. **A/B test** - Consider testing which tier positioning converts best
4. **Analytics** - Track which tier gets most clicks
5. **Deploy** - Push to production when ready

## Notes

- Genesis dark theme maintained (`#0B0C0E` background, `#3B82F6` accents)
- All copy emphasizes value (savings badges, feature lists)
- Pro tier positioned as best value (MOST POPULAR badge)
- Tradie integrations prominently featured in Pro tier
- Agency program now discoverable via FAQ